A Parisian Classic: Now Online thanks to

In the 18th arrondissement of Paris lies in Paris the Marche Saint-Pierre. Famous for its rich history of French textiles, this is where the most important decisions are taken for the coming year's fashions furniture, upholstery, bedding and many more. This is where tourists, locals as well as professionals from the field go to see new trends as well as the classics in style. It's possible to catch a glimpse of a famed designer walking through the streets, while you chat with hobbyists looking for the ideal new style.

Since 1990, it is also where you can locate in the 1990s, you can also find Lionel which was a business founded in 1990 by Houri Lionel specializing in wholesale and semi-wholesale fabrics. Four shops which are French to shop - within the St. Pierre market alone, Tissus Lionel is a firm presence within Parisian textiles.

In the year 2017, Tissus Lionel sought to expand their presence in the textile industry through the introduction of their retail offerings on the internet. Today, their growth is obvious with their partnerships such as Disneyland Paris, Lido de Paris as well as the famous Opera National de Paris.

Not far from the historic St. Vincent de Paul cathedral, and just a few kilometers away from the Arc of Triomphe You'll also find one of their physical stores - their first store, specializing in hobbyist textiles that are used in art and entertainment.

Selling to Paris and beyond: Increasing sales with the growth of

Tissus Lionel relied on their impeccable word-of-mouth image and sales in person for more than 20 years. In 2012, they created an easy-to-use website using HTML. By 2016, patrons could browse through the catalog online and place in orders over the phone.

Their aim was to be the leader in quality textiles online at an unbeatable price. In 2017, they collaborated with an agency to create an all-encompassing ecommerce system which was launched with more than 800 fabrics.

Then they joined forces with noted developer Julien Gerardin to build something that could keep up with the ever-advancing ecommerce world and expand to accommodate Tissus Lionel's expansion and its future plans.

The end result was TissusLionel.com, a fully responsive ecommerce site capable of meeting demands of both individuals as well as professional customers.

On this site and in their shops, you'll find wholesale fabrics - including jersey and cotton, felt leather, waterproof choices as well as more that cover a wide range of interests and budgets.

All told, Tissus Lionel now lists more than 4,500 SKUs on their site.

Picking an online platform

Tissus Lionel invested a great deal of attention and time into choosing the best e-commerce platform. They compared a range of different content management systems (CMSs) before making the decision.

A world-renowned brand, the platform needed to support their current business and provide space to expand. With the presence of thousands of SKUs it was essential for the platform to be built on a solid foundation that would create the basis for the creator.

Making use of the correct instruments

With extensions a key draw to , Tissus Lionel uses several on their site. For payments, they use Viva Wallet - a popular payment platform for European merchants - and PayPal.

Additionally, they utilize Cubyn to manage logistic management, but an API integration specific to Cubyn is required.

Viva Wallet

Viva Wallet solves these issues, which is why stores appreciate it as a valuable.

Tissus Lionel discovered Viva Wallet through the recommendation from a nearby merchant, a good sign about the quality and usefulness of the platform. Tissus Lionel now cites it as the most useful of their tools.

Beyond the personal recommendation, Tissus Lionel chose to work with Viva Wallet because of the numerous payment options and the capability to connect online payments with their physical location.

In their stores for retail, they appreciate the modern payments terminals. On their website, Tissus Lionel is thrilled that they can take payments directly from their order page.

  "The Viva Wallet implementation was ultra-fast," says Tissus Lionel Web Ecommerce Project Manager, Gerardin Julien. "Our conversion rate grew by 2%, and our funnel for conversion was reduced by 1 step."

Tissus Lionel states that they've never had a single problem during the period since they've started making use of Viva Wallet. Julien has also said that "the setup process is one of the easiest we've experienced when compared with other payment options like Stripe, PayBox, and PayPal."

A website they're proud of

Tissus Lionel's requirements for quality is the key to their continued growth. Their website isn't any different. In an announcement article on their website, they walk customers through the advancements they're proudest of.

This includes one-click registration through the current Facebook as well as Google profiles and enhanced security features, ordering tracking, wishlist and other features and the option to request sample items, local delivery at no cost and much more.

Instruments like Viva Wallet make financial management easier for staff while providing seamless options for customers. It results in greater operational efficiency and a higher percentage of conversion.

A excursion to Paris isn't within your reach, but with the Tissus Lionel ecommerce site - built with and WordPress it is possible to tap to one of the biggest global textile manufacturers from the comfort of your home.

Check out their website in action at TissusLionel.com.