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Black Friday and Cyber Monday the Ultimate Guide to Selling Digital Products in 2022 -

Nov 12, 2022

For many online businesses, Black Friday and Cyber Monday are one of most busy days of the year, offering many opportunities to earn revenues that are higher than the rest of the year. It can, however, be one of the most difficult shopping seasons to prepare for.

This is a short overview of the subjects will be covered this morning:

 What exactly is Black Friday and Cyber Monday

Black Friday, which occurs after Thanksgiving day in the US is not officially announcing the beginning of the season of shopping for the holidays. Cyber Monday is the Monday after Thanksgiving day in the US. When it comes to Black Friday and Cyber Monday people all over the world are expecting big discounts and sales from their favourite businesses because they get ready to buy!

In recent years, the amount of online transactions made via computers has increased significantly on Cyber Monday in the United States, reaching nearly $6 billion in 2020. It's an increase of almost 30% compared to last year's. In the 2020 edition, Black Friday desktop spending was about $4.3 billion and Thanksgiving spending was about $2.7 billion.

The year 2022 is the one to watch, Black Friday will take place on November 25, 2022 and Cyber Monday is scheduled to fall on the 28th of November, 2022..

After we've got the essential information out of the way, it's time for you to set up your online store to prepare for the biggest shopping season of the year. If you're feeling overwhelmed, don't worry! Here are the most important (free) methods and tools that you can try so you can supercharge the sales of your digital products during Black Friday and Cyber Monday this year.

 10 Cyber Monday and Black Friday Advertising Strategies to Test in 2022

1. Offer Limited Time Price Reduction

Black Friday and Cyber Monday are one of the rare moments when you can offer huge discounts on your product costs without compromising the identity of your brand. The most common limited-time promotions which online retailers can offer include:

  • Coupon codes to get a portion off of customers' purchases. You can also offer exclusive coupon codes for the most loyal customers of yours in recognition of their contributions to your company and build customer loyalty.
  • Free gift with purchase. Also, it creates a sense of goodwill that can help customers keep coming back to your shop. Make sure that you're giving your customers exactly what they want i.e. items that are complementary to the ones they're looking to purchase.

In addition , the free gift can be uploaded along with your main digital product so that customers be notified immediately upon making a purchase.

2. Launch Limited Edition Products

Release of limited-edition merchandise usually means giving a different spin to your most-loved products. In the case of, say, currently selling digital wall art then you could offer an exclusive edition of personalized wall art where your customers can input their names or their photographs of loved ones.

This provides an opportunity for you to test the water on new product ideas, and , if it goes well then you could be able to create the next best-selling product by engaging in this process. These limited-edition product launches draw attention to your online branding and business. This increased visibility can result in increased customer numbers and sales for your existing and new products.

3. Cross-sell Complementary Products

Cross-selling involves offering your customers product(s) which complement the previous purchase. It is a great method to boost the purchase size of your new and returning customers who may otherwise leave some things behind in your shop due to the fact that they haven't had a a chance to see the other items they could be interested in.

Imagine that one of your clients purchased an ebook entitled "Beginner Stage Vegan Recipes". We suggest that they read your "Advanced level Vegan recipe" and give them a discounted price if they purchase both simultaneously. Make use of catchy words such as "You may also like this" as well as "Others have bought" to entice your customers.

It is possible to set up one in under one minute by using its free cross-selling tool.

4. Bundle Multiple Products

For a unique spin on this strategy it is possible to make this bundle a limited-time-only list of products to create the feeling or FOMO (Fear of Not Being able to Get It) for customers, and encourage them to buy prior to the time when the item is gone.

SELL DIGITAL PRODUCTS ONLINE

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5. Start the Affiliate Marketing Program

Affiliate Marketing is a process which allows affiliate partners to make a profit by promoting products from your online store. In return for any successful sales that affiliate partners deliver to you, you will reward your affiliates with a portion of the commission per month.

Selling your product via affiliates is a great way to multiply your promotions and sales by allowing your affiliate network to market your product in your behalf. Black Friday and Cyber Monday is a great opportunity to collaborate with bloggers, content creators and other high-profile figures to promote your products and distribute your profits to affiliates in the form affiliate commission. You can even offer an increase in commissions during the biggest shopping season of the year , to encourage customers to market your brand more.

You can easily create an affiliate program for your online store at with this tutorial.

6. Launch a Referral System

Contrary to affiliate marketing referral system is a different kind of marketing that does not involve distributing commissions. Referral System - or sometimes known as word-of-mouth marketing a marketing strategy that encourages your clients to recommend the products they purchase to friends or on social networks. In return for a successful sales, both the customer as well as their referrer will receive discount codes for their purchases.

This is a powerful marketing technique because customers have friends and family members receiving recommendations from their trusty networks, making it easier for you to be successful in securing multiple sales for your website.

You can easily set up the system of referrals to your store's online shop with this guide.

7. Run a Giveaway

Giving away prizes on your social media channels is an excellent method to get real-time involvement from your targeted audience. You can offer the possibility of winning prizes for those who have completed some specific goals e.g. following your social media accounts, sharing your products through social media platforms, etc. It is an excellent strategy to grow your social media presence while satisfying your existing and potential customers.

8. Launch pre-sale or pre-order items

By definition, a pre-order or a pre-sale is an order placed on a product that hasn't yet launched yet. Pre-sales or items for pre-order during BlackFriday will allow you to determine the level of interest that your customers have in the upcoming items. In addition, pre-orders provide your customers with the incentive to be enthusiastic about coming back to your online store and generate sales for your products in general.

See this guide on how you can set up the possibility of pre-orders for your online store.

9. Offer Upgrade Discount

Make sure to remember that the holiday shopping season is not end with Black Friday nor Cyber Monday. The Christmas season is one of the biggest shopping seasons of the year. Giving discounts on upgrades for your customers can encourage your customers to visit your store at a later date to purchase more items at a reduced price.

Read this tutorial about how discount upgrades work and the best way to configure it.

10. Social Discounts and Offers

It's well-known it is one of the most effective ways to encourage consumers to share your goods via their social media accounts is to offer them some kind of incentive, for instance in the form of discounts on social media. is a social discount function lets you provide customers with a discounted rate on their purchase simply by posting the item through Facebook or other social media sites. This can be a great means to connect with the network of your clients who may eventually turn into your next customers, and also increase your brand's exposure.

 8 Tips to Prepare to be ready for Black Friday and Cyber Monday 2022

You can determine whether certain products' popularity is trending upward or downward in the Christmas season by through Google Trends. Remember to tinker with Google Trends' settings for example countries and timeframe. If, for instance, you search "personalized present" on Google Trends, you'll see the popularity of this search tends to peak around the holiday season. This is a great product to add to your store if you create products such as personalized digital art.

2. Optimize Product Page's Purchase Conversion and SEO

Sales at online stores don't simply happen on the spur of the moment. Be aware that customers must have to go through complicated decisions before they decide to buy your products. Optimizing your product pages allows you to influence your customers to make the right choices and assure that you are turning most of the people who visit your site to paying customers.

Here are some suggestions on how you can optimize the rate at which your page's visitors convert to your products:

Set up a countdown timer.

Utilizing timers to generate a sense of urgency for your online store visitors will encourage them to purchase now rather than bouncing off your website to "think about it in the future". Many customers procrastinate when shopping. Although you shouldn't bribe your customers or turn them into angry customers, we would like them to take action. Timers are a great way to help you!

Enable Payment Buttons

Payment buttons give you a feeling of transaction security and can increase your purchase conversion. On , you can enable payment buttons through your Store Builder > Footer > Show payment icons

76 76% of shoppers are looking for secure payment more than convenience when they're buying on the internet. It's worth closing this loop for those customers that are concerned regarding the security risks of purchasing items on the internet.

Showcase Customer Reviews

88 percent of customers consider online reviews to be as reliable in the same way as personal recommendations.

Since your customers can't tangibly feel your products in their hands, or even be able to see them through their eyes, they'll be forced to rely on online reviews of other buyers for social proof. Reviewing other customer's product reviews can be a factor in their purchase decision. Instead of having them bounce off from your online store to look for reviews elsewhere, make the reviews available to them through your store's website rather.

The following is a quick tutorial on setting the customer review feature to be displayed on.  The feature for customer reviews also comes with an approval process for reviews and auto-generated post-purchase review requests that help make reviewing simple.

Optimize Copywriting Copywriting of Product Description

Words are powerful in improving your pages for sale. To encourage web visitors to buy your products, consider optimizing your description of the product to make them aware of the value of your items.

Be aware that copywriting on your website's product pages also helps with SEO improvement efforts. This allows your product pages to rank higher in Google search results. This leads to more traffic to your pages for products and your overall store online. It is possible to use tools such as Ahrefs Keyword Explorer to find keywords that you should utilize to gain your product's visibility in Google Search.

Here's a short tutorial on how you can further improve your SEO for your site during the holiday season.

Converting visitors to paying customers is a carefully curation of your customers' experience. A plethora of unrelated products in front of your clients won't work!

Make a holiday-themed collection of products the customers are likely to be looking for on Black Friday and Cyber Monday. Additionally, you could consider making a special collection that sells products.

Here's a short guide on how to create product collections on.

4. Optimize Your Website to Mobile Ecommerce

Based on Statista, 72.9 percent of all eCommerce sales will be generated via mobile-commerce increasing from 58.9 percent in 2017.

It's a fact that your store's website must be designed to work best for customers who are intending to purchase via their mobile devices. Be sure that all essential information regarding your product is visible on mobile view, and any other unimportant details should be grouped under an FAQ area.

's store builder lets you switch between desktop and mobile views to ensure that your site's performance is optimal to work with both types of views.

5. Improve Your Checkout Experience

An unwieldy checkout procedure can lead to a low sale conversion, as it creates an unnecessary barrier between your customers and their purchases. Don't let customers' enthusiasm wear away simply due to a frustrating checkout experience.

Thankfully 's checkout experience has been optimized for online merchandise sales since it doesn't ask for irrelevant information like an address in physical form.

Check out your shopping cart as a customer and see if you can spot something that could be improved. If you've incorporated a coupon code, make sure to test the checkout procedure to confirm that you've set up your coupon code in a correct manner.

Additionally, you should check to see if you've offered the most payment options feasible for your customers. In the meantime, you'll be able to connect to both the Stripe and Paypal to provide the most payment options is possible to your customers.

6. Get Your Customer Service Ready

The process of bringing your customer service under control involves making plans for the expected questions from clients. Create an FAQ section on your website to address your customers' burning questions and to reduce the amount of customer support requests.

You must ensure you have sufficient capacity to respond to support requests from customers because poor customer service is a recipe for negative online reviews. Create saved replies for your most commonly asked inquiries to speed up the amount of time needed to respond to customer support inquiries.

A good service experience for customers is crucial to build trust between your online business and customers.

7. Make the Noise! Promote, Promote, Promote!

Make sure that your incredible online store deals don't just speak for themselves. Now is the opportunity to make sure you promote your Black Friday and Cyber Monday sales and to get all available means. This includes but is not only:

  • Email newsletters. Customers will search through their inboxes for amazing discounts from their preferred online stores. Think about segmenting your list of email subscribers to send more targeted messages that are engaging with your customers, and getting deals that are targeted for the appropriate people. Remember the fact that Black Friday and Cyber Monday are all about time-sensitive deals. Make sure your email content evokes a sense of urgency.
  • Social media. Social media channels such as Instagram, TikTok, and Facebook can be great ways to communicate the details of your Black Friday and Cyber Monday deals with your audience (through organic posts and advertising paid for).
  • Blog. You can create gift idea guides for your customers to save them from having to think of great ideas to present their loved ones.

8. Remember to Prepare to be ready for The Next Biggest Thing ....Christmas!

Now that you've maximized the online sales of your store during Black Friday and Cyber Monday It's time to start thinking about the next big thing... The Christmas holiday! Rather than thinking about buying one-off items during Black Friday, think about how you can turn those one-off purchasers into loyal, lifelong customers.

It is possible to implement the marketing methods we've listed in the previous article to promote Christmas. In addition, it's always recommended to stay in contact with your customers via an email to inform them of the upcoming promotions for Christmas, or by sending a customer survey to make sure that you take in feedback on how you can improve their customer's shopping experience more.

 Best Digital Product Ideas to use for Black Friday

Ebook

Revenue from ebook sales reached 1.1 billion dollars by 2020. This is an increase of 11.86 percent from 983.3 million in the year prior to 2019. Adult novels account for 41% of ebook sales in 2021.

The selling of ebooks lets you provide your book to the public without having to undergo the tedious process of paperback publishing. The readers can purchase your ebooks on the internet and access them immediately on their electronic devices.

Audiobooks

A recent study suggests that according to a recent study, nearly 20 percent of Americans use the audiobooks.

The profit margin of audiobooks is substantial because the expense of changing books into audiobooks is low. Some book-lovers are not interested in listening to books, which is why audiobooks enable readers to connect with people from different backgrounds. More and more people who are dyslexic visual impaired, blind or are simply purchasing audiobooks. Additionally, adding an audio version can help boost ebook purchases.

Personalized Digital Art

Christmas is right around the corner after Black Friday and Cyber Monday. Personalized gifts are one of the most sought-after Christmas gifts for families and friends. If you type "personalized gift" in Google"Trends", this item will always be popular during the holiday season.

Personalized digital art allows customers to create memorable presents. As an added bonus, it's a green present since it doesn't need packaging.

Online Course

Combining it with a complimentary digital download gift (e.g. free eBooks, workbooks, free printables such as) can make it very appealing to potential customers to purchase the online course bundle.

 Prepared for Black Friday and Cyber Monday

Is your online store prepared for the largest sales of the year? By preparing your store and preparation, you will be able to dramatically increase the revenue you earn during the holiday season.

If you play your cards correctly, your holiday sales revenue could be more than you ever thought possible. Tell us in the comment section below If you have any concerns.