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This blog post is part the series that is based upon the ebook 'Top 21 marketing channels for membership sites published by The Subscription Coach Amanda Northcutt.

 Download the whole series in a book

I'm sure that at least three or four of these channels resonated with you and you feel equipped to run some tests for marketing in the months ahead. Follow the guidelines at the beginning of this guide to figure out the channels that are feasible (both lucrative and reliable) for your membership. Follow the guidelines at the start of this article to figure out the most viable channels (both profitable & secure) to your membership.

A well-planned marketing strategy is the lifeblood of your business, but it's not the all solution to long-term achievement. The first step is to have a viable membership product. You must then attract through your smart marketing efforts people who hold the capacity to be power users. If you know the secret to how members use your site to become powerful users, then you're already half way to the end of the road!

Armed with the understanding of what your power users like most about your membership , and the issues you address for them, you're best poised to test marketing channels to find viable ways to attract more members who resemble those power members.

Whichever channel you choose the message you use for marketing must direct potential customers to the things about your membership site which your users appreciate the most. When you first begin to attract these types of users in the first place instead of trying to get as many sales as you can it will set you up for profitability and scalability. Not to mention that your customers will be more content, happier and successful, and rave about your business online!

When you've determined the 2-4 viable acquisition channels which are most effective in attracting individuals who could be destined to grow into power users and have an effective lead nurturing sequence that is in place (emails plus retargeting advertising) All you need to do is maintain those members in the loop. Easy, right? I'm afraid not. The phenomenon of churn, also known as cancellations by members are the biggest killer for all membership companies And, in many cases can lead to their ultimate end of life.

According to Harvard Business Review, it costs between 5 and 25 times more to acquire a new customer as opposed to keeping an existing customer! This is a difficult one to take for anyone who is dependent on a model of recurring revenue, like you.

As the website owner to keep track of member engagement and intervene to ensure that your members' hard-earned money have a tendency to disappear, and eventually become unengaged. If you've got the correct members who are paying for your membership, it's your job to help them realize the value that they're buying.

Do you want to elevate your membership to the next level? Check out our coaching and consulting services for one-on one insight as well as accountability and everything else you'll need to get ahead.