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This piece is part of the collection built on the ebook "Top 21 marketing methods for subscription websites" by Subscriber Coach Amanda Northcutt.
The complete collection is available in an eBook
I'm hoping 3-4 of these channels were a hit with you. that you are prepared to run some marketing tests over the next few months. Use the instructions in this book to identify which channels are suitable (both lucrative and reliable) to the subscription you have. Utilize the methods described in the initial part of this post to figure out what channels can be considered viable (both lucrative and secure) to your subscription.
An effective marketing plan is vital to your company, but it's certainly not the end-all solution to long-term success. You must first have a viable membership product. Then you must attract - by using your smart marketing techniques the people with the capacity to be powerful users. If you are aware of the methods the users perform when they visit your website to turn into influential users, you're already on the right track!
If you know what people who are your most powerful users love most about your membership , and what problems you can solve for them, you'll be better equipped to research marketing channels to find viable ways to bring on more members with the same traits as these powerful members.
No matter what medium you choose the medium, your message will direct prospects to things regarding your site's membership that users of your site enjoy the most. If you start by attracting the same types of people from the start rather than striving to make as many sales as possible, you're setting yourself for success and expanding your business. Not to mention that your clients are happier with their experience, are more successful and rave about your business online!
After you've identified two acquisition strategies that are most effective for people who have the potential to develop into powerful users, and have an effective lead nurturing process that is in place (emails and retargeted ads) All you have to accomplish is keep them in the loop. Easy, right? I'm afraid not. Actually, membership cancellations, also known as Churn, are among the most significant killers of businesses that are based on membership. Many times they can cause their ultimate end of life.
According to Harvard Business Review according to the Harvard Business Review, it is costing between 5 to 25 times more for new customers than keeping one you already have! This is a difficult option for someone who relies on models of recurring revenue such as you.
It is your job as website owner is to monitor participation of your members, and to intervene in the event that your loyal customers are slipping away and becoming unengaged. In the event that you've the correct customers paying for your membership and you're responsible to make sure that they appreciate the value they're paying for.
Do you want to elevate your membership up a notch? Explore our consultation and coaching services for one-on-one insight of your accountability, as well as everything else you require to be successful.
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