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Nov 22, 2022

Consistency is the key to growing an audience as well as building your business as a creator. It's important to be consistent. Here's the reason and the four steps to becoming more consistent today.

Making your brand known to your customers -- as well as your company -- is much easier said than done.

We asked over 1000 creators to give their most helpful advice on how to grow their audience. Although you might imagine fancy software or intricate marketing funnels to be key however, the entrepreneurs of all niches and experiences overwhelmingly stated that the secret to their success was creating content. Particularly, they created content that was tailored to their target audience.

The importance of consistency in the growth of your online business as well as four methods that you can employ to create consistent, top-quality work into the future.

Consistency is a way to determine whether you are passionate enough about something to do it long-term

Starting your own creative business is quite a feat. You'll likely devote a lot of time to your art, therefore it must be something that you enjoy doing every day. Consistent creation puts your idea on the line.

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"I've been consistently emailing every day since I decided to make it my top priority above all other things, and it's significant. Now, I use the weekly email as a creative outlet... This is how I try to embrace my work and improve my craft."

In making email an unassailable, Veronica has given herself space to enjoy her craft and unleash her creativity.

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Being consistent in showing up increases trust.

The web is constantly changing, and leaving an impression that lasts on prospective customers can be challenging. Sharing your expertise regularly shows your audience trustworthiness and lets them gain a better understanding of you. 46percent of customers in the USA are willing to buy more when they are confident in the company, and spending time with your audience will help build trust with them.

"Every day, I show up. I am visible all the time so my followers know who I are. My followers hear my voice and are able to see what it would be like taking one of my courses."

Thanks to consistently posting valuable information, she has grown her company's Instagram account to reach over 8,000 followers and her first course launched brought in five figures.

Showing up consistently on Instagram

An Em's Instagram Reels

"I noticed that how much I shared with others my story, the more my social network exploded, and I found wonderful people willing to partner with me, collaborate with, teach me, and simply become my friends."

Establishing trust with a target audience also will give you an idea of the services you could provide. Harp instructor Anne Crosby Gaudet observed:

"My customers feel like they know me because I've been creating regular content every week over the past few years. In my business, that means composing harp music and producing performance videos to improve learning. I've earned their trust since they've observed that my work is innovative, insightful and beneficial. Pivoting to offer harp lesson courses was a natural transition because my customers already knew, liked and valued my abilities as a musician and teacher."

By establishing a positive reputation through her free performance as well as composition work, Anne was met with enthusiastic response as she offered online harp courses and lessons.

Delivering high-quality content regularly helped Rachel Lynes from The Sing Space increase her followers 50-fold within two months.

"I hosted a weekly free 30 minute singing class for 8 months on our Facebook group. Some thought I was insane however, I increased our followers from 300-5,000 within twelve weeks. I also transformed the free singing lessons into the first-ever Vocal Gym(tm) that is an online subscription-based singing platform."

When Rachel moved from free tools to her now award-winning vocal coaching service, she had an enormous audience that was aware of the benefits of her services.

Bottom line: Consistently sharing your passion creates trust and closer relationships between you and your audience.

Consistency is algorithm-friendly

As an example, Instagram content is classified by a variety of variables, such as how popular a post is (likes as well as comments), how many times the viewer is engaged on your post and how long it has been since your content was posted, and your activity on the application. In the same way, YouTube ranks videos by the type of videos that get the most engagement for keywords and also the importance of the video's title, description, and content.

If you are regularly posting on the channel you prefer the audience will discover more about your personality and the work you do. Adding fresh material gives viewers new ways to connect with you as well as existing fans more reasons to come back. Additionally, you'll have access to an enormous library of information that followers can like, comment on, and tweet, leading to increased engagement and impact.

"The first 30 days that we did it there was a lot of engagement," they explain. "People said, 'Wow, amazing, you're posting every day. I'd love to see the extent to which you can go.' We got the YouTube algorithm to work for us because we were posting lots of videos, which moved us toward the correct direction."

"We became part of their schedule every day. The kids could get up, drink their cup of coffee, and watch Tiny Shiny Home."

Today, they publish a shorter video every weekday as well as longer-form documentary-style videos every few months. The channel has grown to over 99K subscribers  as of the time this video reached three million views.

Lissa Prudencio from Wealth for Women of Color noticed a similar trend when she decided to go all-in on TikTok. "I committed to posting every three to five times per every day on TikTok for the duration of a month but then it grew into two and three months. That's when I experienced the growth increase."

Social platforms don't reward and penalize you solely based on your schedule for posting, the aspects they are likely to care about can be improved by consistency.

If you're struggling to see the growth you want, try increasing your posting cadence. For the Longneckers who post weekly, posting their videos made it easier for them to perfect their skills and gain an initial following, but daily posting increased their reach to the next level. Even if it's just for a few minutes and a regular post at an increased frequency could to improve the efficiency of your algorithm. your favor.

4 ways to be more consistent in your business

Are you looking for ways to become more reliable in your creativity enterprise? Here are a few tips that can help you deliver every time during times when your schedule is busy.

Batching of content

Batching is the process of working with similar tasks and don't need to switch tasks as often. Many creators -- I'm also putting my hands up on this one -- think that doing the same kind of job for a long period duration reduces distractions, and helps focus.

Like, for example, research a new YouTube video idea, writing a script, recording, and making thumbnails all require different skills in order to be successful, and the ability to switch between different tasks can reduce productivity . With a batching approach, you would take a couple of hours researching video ideas for several forthcoming project. Then, you'd spend creating video scripts, and so on.

Em Connors uses content batching to prevent overload. She uses Canva to make many weeks worth of Instagram posts in advance, so that she doesn't have to come up with new ideas in the moment. Batching content also helps Em make sure that her business is unified in its look and feel.

If you're interested in trying the process yourself begin with a small amount. Reserve at least an hour to:

Social media posts can be created.

Outline future blog posts

Search YouTube for YouTube videos

It is possible to get lots accomplished by sticking to the same job, even for a short time.

The repurposing of content

Repurposing content means using work you've previously published on other platforms or channels.

If you've put together a rich blog post. Here are some ways you can reuse an article:

Make Instagram as well as Facebook post to promote all of your important areas.

Use the post as a script to use for a podcast episode or YouTube video.

Use a portion of the article to send an email newsletter.

Create reels, shorts and TikTok videos that are based on the main ideas.

ideas for content repurposing

Making use of what you already are able to ensure that you're delivering an identical message across all of your channels and will save you time because you're not beginning from scratch.

Veronica Green uses blog posts to make videos and emails, which means she doesn't have to reinvent the wheel every time she communicates with her readers. One YouTube video could be turned into quotes, images, social media carousels, as well as shorter clips, allowing for several weeks of material without additional labor.

To try this yourself begin with a more substantial piece of material. Blog posts, long emails, as well as YouTube videos can be well. Pull out your favorite quotes and clips for use as a start place for your next tweets, reels, carousels, as well as captions.

Scheduling

Dara Sierra of Be Seen Consulting says, "[I wish I knew] how important it is to schedule content in batches. The daily posting schedule can become overwhelming and it is possible that you do miss posting at the set timing. Using a scheduler has helped my life in many ways!"

Scheduling tools allow you to space your posts over multiple days to ensure that your content runs consistently regardless of the events in the real world.

Expectations realistically

To create consistently it is essential to set achievable parameters. That means establishing a publication cadence you can manage and selecting the medium that you like.

The case for Khe Hy and Veronica Green, sending an weekly email newsletter was perfect for foraging audience connections. For the Longneckers and Em Connors, posting every day was the winning formula.

Your schedule might look different with each of the channels you utilize, too. Therapist for occupational therapy Maria Lindbergh affirms, "I've picked avenues that give me joy by writing two newsletters and blog posts per month, and posting daily on Instagram, and posting once each week to YouTube."

There are no set-in-stone rules on how often you should write, but you should try to choose a time that works with your life so you can stick to the plan for the long haul.

Selecting the correct channel or platform is important.

There's no reason to restrict yourself to just digital platforms either.

Paper flower artist Kritchaya TwitchsriGranati writes, "I made a commitment to  show up to one social event each week over the course of a year, and see where it takes me. Unknowingly, I connected with other entrepreneurs, and exchanged ideas with them, and some have become acquaintances and clients. I am now more prepared to meet someone new to introduce myself and talk about my business and it opened so many doors I would have never known existed."

Trying to force yourself onto an unpopular platform will cause you to break your consistency. Instead, focus on the things that feel natural and enjoyable for you.

Test it out for yourself

Consistency helps you determine if you're passionate about something and want to do it full-time. This can increase engagement with your followers and establish trust with those who follow you by showing them your reliability on their online lives.

To be more consistent, try batching and repurposing what you have already done. Make content plans in advance, so that you do not have to be concerned when something comes up. Decide on a sensible posting frequency, and choose an option that will keep you motivated.

Here's a little experiment you could try to observe the impact of consistency on yourself.

Select a channel you'd like to grow and set a posting goal and a certain time period. Example:

I'll post on Instagram every day for thirty days.

I'll be sending emails to my email list every Monday , for the next two months.

I'll upload a new YouTube video every Tuesday and Thursday over the course of five weeks.

Note down your numbers and engagement statistics before beginning, and recheck them afterward. What did you learn? It is possible to be surprised by what you learn.