Easy, impactful video marketing suggestions for small businesses |

As small businesses fight for attention in a congested online marketplace, it's no longer enough just to be at the correct place at the right time to reach your ideal client. You need to be there in all the right places as possible, pretty much wherever and when you are able to.

That means growing your business through video isn't just a pipe dream. In fact, you can create a meaningful video marketing strategy using only three types of video. Learn how to build an effective foundation, and then discover an abundance of videos marketing strategies for small businesses.

Why do small-scale businesses need videos for marketing?

Smaller businesses need to be competitive with giants in their sector with just a fraction of their budget. Video marketing extends the life of creativity and can turn the b-roll into an investment of brand new advertising formats, including organic and paid.

 Three types of video all small business owners should create

 Explainer videos: The one where you present yourself

There's a better way to present yourself and your business's real yourself than through video. Customers want to interact with people who are real. Don't be afraid to put yourself into your videos. make sure your clients know who you are and what you're about. The explainer video is the perfect opportunity to be yourself. Let your personality shine through as a small business owner or create a bond with viewers by telling your superhero beginning story. The "why" which drives your motivation.

In less than a minute we will discover why Wild West Diner is beloved by the locals. Their motto? "Kindness is important." (We could not agree more.)

How do you make an explanation video:

• Practice your elevator pitch. What would a stranger need to be aware of about your business or product?
• Steer clear of jargon and buzzwords, even if you're in the tech industry. Are you strapped for time or money? Make a low-res screencast using a tool like Record which lets you walk through your offerings without any hassle in an easy, straightforward method.

 SME videos: Subject matter experts (SME) videos are the ones where you brag a little (okay--a quite a lot! )

Another must-have video for business marketing? One that establishes the subject matter knowledge you have. It doesn't matter if you're a modern startup, a smaller law firm, or a rising restaurant chain, showing the fact that you're knowledgeable of what you're talking about -and you're an expert in your field -can be a positive thing.

Subject matter expert (SME) videos can be described as a huge flex, but they rely on your ability to communicate with your community and customers in a genuine way. Customers want products and services they like and trust. Moreover, they want to learn from those who came before them.

What is the best way to create an SME video:

• Make a list of your achievements. What is the most exciting thing which sets you apart from others? Discuss it.
• Make use of b-roll footage and candid If you are able, it will feel more human and natural in comparison with static images.

 Testimonial video: the one in which your clients brag about the quality of your service.

There's a reason people go through Amazon reviews prior to biting the bullet with an purchase...Consumer opinions are crucial. Testimonials -- a standard feature of many SMB pitches and websites--are a natural extension of that principle.

But let's face it: the boilerplate text blurb can only serve a limited purpose. Video testimonials from customers become much more nuanced making testimonials more in-depth (and authentic!) analysis of the benefits the business can offer.

If you're B2B or a B2C showing the problems and solutions your business solves can be a key factor for many different circumstances. You can go deep, creating many testimonials for one item, or go wide, shooting one testimonial to showcase your many offerings. Whatever method you choose, video can help make your testimonials stand out.

Based on the industry you are in depending on your industry, you could leverage product reviews, share customer success stories, or add the peer-to-peer review of the quality of your service. This can apply to so many SMBs including creatives who use testimonials to nurture leads and e-commerce companies sharing raving reviews about their latest launch.

Look at the way Angela Caglia Skincare turns user comments about her nourishing Souffle Moisturizer into a simple, gorgeous testimonial.

How do you create the video of a testimonial:

• Explore your library for existing user-generated content (UGC) If you own it. Be sure that you are granted permission to utilize that UGC.
• Beware of talking-head reviews that sound of "someone has told me to do that" and opt instead for letting customers explain why you're fantastic in their own terms.

How do I create a business video?

Are you unsure of how to create an effective video for your business? Try Create. First, choose from hundreds of easy-to-use templates. Browse the image and video library or upload footage you've created yourself. Select your design and tune, then personalize your fonts, text and length and then you're done! Then, save and share to the channels you prefer.

Video for business marketing suggestions

embed video on your website.

Incorporating videos into your site enhances the stickiness of your website. According to studies cited in Forbes studies, users spend 2.6x more time on websites featuring video than with no video. This is great news for small businesses looking to earn an income from advertising on their sites; it's also helpful for those simply trying to be noticed. In addition, increased page interaction as well as longer stays enhance SEO.

Your website's videos do not have to be lengthy or even Oscar-worthy! Make use of video to showcase current sales or liven up a landing page with dynamic movement. Make product demonstrations that last for seconds, like online fashion brand Everlane, which have mastered the art of creating online videos for the product description.

Make short ads out of longer video clips.

With software like Create to your fingertips the foundational video are repurposed to suit different types of audiences and platforms in just minutes. Actually, small business owners using frequently reduce their current videos into shorts or advertisements with the aid of our slick, easy-to-use templates.

"In in addition to using Create for reviewing and publishing videos, we're finding Create extremely useful in using our existing resources and turning them into promo videos." said Jaime Schmidt, founder of Supermaker.

Use video in your mail marketing.

's lead generation solution enables you to design inside-video forms for collecting leads through your videos, allowing you to capture far more than a mere email address. Create a custom form to appear at the beginning, middle, or at the end of the video.

Up your insights with the help of your contact form. With it, you can inquire about the questions of their demographics and their psychographics as well as discover their interests and increase your data collection to make your email marketing content even more relevant to the people you are targeting.

Embed videos and GIFs to your email messages using our software, which is compatible with leading email platforms such as HubSpot, Mailchimp, Campaign Monitor, Constant Contact, and Keap. Plus, you can customize which six-second clip will loop as your GIF in the email. No more boring, static pictures! All you have do is to sync your account with the email marketing platform.

Distribute teasers via social.

Say you run your own life coaching business and you use Instagram to cultivate leads and create a community. Your video content doesn't have to encourage the viewer to work with you right immediately. Video content like "Get-ready-with-me" videos, how-tos for morning routines as well as goal-setting tips could be tools for lead nurturing, showing your credibility and experience as a coach, without selling too much.

Everyone wants to be aware of the who you are, what you are doing, how you go about it, and how they should select the product or service you offer. No matter what new trends in video for business marketing emerge over time, ensure you have these timeless video formats in your marketing back pocket.