Creative news

Five Sales Funnel Examples that Inspire You

Dec 1, 2022

Are you struggling to gather contacts from prospective customers so you can send them other marketing materials? Are you seeing customers you'd like to convert drop their shopping carts and do not have the knowledge to follow-up? Do you find your email inbox difficult to handle, and you never get back to your customers?

It's not just you These are not uncommon challenges for artists and many don't have a background in sales. But these challenges can cause massive loss in sales. What is the key to turning your business around? Proper sales funnels.

A sales funnel represents every step your potential customers go through on their customer journey, from when they first become aware of the business until they buy your products or engage in other activities they would like to. Effective sales funnels can help your convert more leads into customers.

Colin Longworth is the Founder of WooNinja.io and is an expert in the creation of custom solutions and sales funnels. He's been an author since 2005 and an Expert since. In this blog post, he discusses five high-converting sales funnels that you are able to use to increase the number of businesses.

Are you looking to skip ahead?

What are the specifics of sales funnels?

A funnel is a path which you would like your customers to follow, to reach a particular goal or outcome.

That outcome could be a sale, a download, a subscription, or simply that you're reducing the friction. It is important to move users from one point to point B as quickly and as smoothly as is possible. Ultimately, funnels will all help increase your revenues to help you grow your business faster.

The battle against marketing funnel myths

The term "sales funnel" creates anxiety and fear in many creators, but it does not have to. These are the five most common myths that Colin believes needs to be addressed prior to diving into the intricacies of funnels.

    Myth #1: Funnels are expensive to create, operate, and maintain.  

That's simply not true. Funnels are available at no cost or under $50. After they've been implemented and maintained, it will take little time because they run automatically!

    Myth #2: Funnels need complicated subscription software to operate properly.  

The cost of expensive or complicated software isn't necessary. You can build great funnels using a simple software program that can be yours for free or for the cost of a modest subscription.

    Myth 3: Without custom landing pages or games, my funnels will not work.  

There's no need to have extremely sophisticated custom landing pages for your funnels to work. Many of Colin's most effective conversion emails only have a small paragraph. Some of his best landing pages are just one button and some simple words. If the message and timeframe of your communications are appropriate, it is going to work!

    Myth 4. I must find someone to set up my channels.  

If you can use Facebook, or any other software, you can definitely create your own funnels. Colin will show you precisely how to do this in this blog post.

    Myth 5. Funnels require several steps and complicated user flows to be successful.  

Not true. A complex flow leads to greater complexity and tend to be difficult to fix. Shorter flow will work fine for most business needs.

After we've got all the myths out of out of the way, lets start creating funnels.

Colin will present five sales funnels that are applicable and essential to every business--but remain on autopilot. Colin will demonstrate ways you can add them to your site.

The three platforms Colin employs in his examples include MailChimp, Typeform, and Zapier. All of these platforms are offered in the App Store.

5 examples of sales funnels

The initial step to send marketing content to your prospects is to gather their personal information. Once they have navigated to your site, they have shown some interest in your products and it is your responsibility in order to convert them into potential customers!

You've probably visited the internet and saw a section that reads "Welcome! Subscribe and get 15 percent off your first purchase." That's a perfect example of the Footer opt-in. The funnel lets potential subscribers to join your email newsletter with ease and it allows you to get their email addresses to send future marketing communications.

The implementation is straightforward and only takes 15 to 30 minutes. In the average, about 1-2 per cent of website visitors will opt-in to this. If you can get their email you have a good chance that you will nurture them until the point where they purchase the products you offer.

 See this video for Colin apply the funnel step-by-step:  

 2. Contact us and follow-up

Each website should have an Contact Us page to make it simple for clients to contact the company. For your own site, customers might come to them with concerns about your offerings or prices. If it's difficult to reach them and their queries remain unanswered, the it's likely that they'll go away and look for alternatives. Don't miss out on sales!

The Contact Us follow-up funnel will allow you to automatically contact students that are in touch. The process will only be 15-30 minutes. In Colin's experience, 25% of people who enter these funnels took further action, like purchasing his items!

How this funnel works is when the user goes to your website, and then fills in your Contact Us form, then Zapier will recognize this action and add the user to MailChimp. With MailChimp, you will create an automated system that will follow up with an email with their queries.

Another benefit of this funnel is reducing support time as well as the manually laborious task of having to follow up with each student. The most efficient part of the funnel is FAQ follow-up. Colin recommends starting the FAQs section on the beginning of developing your website. Imagine yourself as a new user, what would you want to know? What questions would you have?

 Check out Colin implement this funnel in this clip:

 3. Abandonment /lead onboarding

It's fairly common for prospects to sign-up but to not finish their purchases. Abandoning their cart might be the result of a interruption, a pressing task that has them off your site, or worries about the commitment. So how do you ensure that they return and buy your course?

The solution is to build an abandoned/lead onboarding funnel. Users who signed up however, did not buy an item, are encouraged to revisit and finish the checkout procedure.

Like the funnel before that was mentioned earlier, an email will be instantly sent to people who haven't completed their purchase. Colin recommends sending an easy note about items that were left in their cart or offering a small discount to instantly boost your sales. This funnel is arguably the most crucial funnel among five discussed in this article.

Implementation can take anywhere from between 1 and 2 hours. the time Colin utilized it for his own business it was able to achieve a 50 engagement rates and 13% of those who are engaged make the purchase.

Learn the way Colin implements this funnel in this video:

 4. Student onboarding

The sales funnel doesn't stop once your customers have purchased your product, but you have to continue to nurture and build a strong relation with them in the future for any subsequent purchases. A way to achieve this is by creating an easy onboarding process.

Some students might be brand new to the platform or your course and need some guidance throughout the process. If onboarding for new students is easy, they'll be more likely to come back and purchase other courses and also tell others about their experience. If they are not happy with their beginning, the students may leave the program and become less likely to buy another.

The Student Onboarding funnel aims to provide an onboarding process that is easy and help your clients get their feet wet faster. Some common ways to support your students include mail a welcome message to your students or a series of emails with important details such as how to sign in to your site, navigate the dashboard, and even ask questions in a discussion.

The procedure for implementation is identical to previous funnels and will take around 1 to 2 hours for the construction. Colin experienced up to 30% improvement on retention rates for students in the company he runs.

Colin is known for his ability to teach students through cohorts as well as drip-schedules. The easiest way to ensure that your students are equipped with the tools they require to succeed is with a weekly email. Inform them of what they can anticipate for the week ahead and what they need to do to be prepared. The entire process will, obviously, be automated , which is the main reason behind this funnel.

Another benefit of this funnel is that it reduces the volume of refunds. Most refunds are from users who sign in but don't what to do and get overwhelmed. It is easy to help these customers, and decrease your reimbursements.

 The video below, Colin will show you how you can build the Student Onboarding Funnel:

 5. Request for automated review

Businesses online live and die by the ratings they receive. The more favorable and well-rated the course is, the better prospects are likely to believe it is trustworthy. So you should invite learners to write a review and potentially offer them rewards for it.

What happens is when someone completes the course that and an email with the course evaluation form will be automatically sent. After the course review has been completed you can follow up by offering an incentive for the action, like a bonus credit that they can use toward their next purchase. Based upon the scores provided by customers, you could be able to tag them as an advocate for your company.

The reason for the tag is to add them to a list within your email service. This specific group of clients is highly engaged and one of the most effective groups to market and receive feedback from and test programs with.

The implementation process can take anywhere from 15 to 30 minutes and 10percent of customers are likely to write a review based on Colin's personal experience. It's also an overlooked opportunity to sell. If someone has completed a corporate finance class, they may be interested in your accounting program. A different scenario is if you've taught them your intro course, they might be looking to enroll in your advanced course that follows. Be sure to mention a comparable course that is similar to one your student wrote reviews on.

 Get step-by-step directions for building the funnel shown in this instructional video:

Make use of TCommerce to make the selling process and to manage payment

The five sales funnels Colin suggests can assist in increasing conversion. For you to make sure you're up for success and can effectively manage the growth, TCommerce can support your requirements for payment.

Here are a few of the key attributes of TCommerce

  • Access powerful, connected selling tools designed specifically for course designers like you.
  • Pay and manage your payments from one convenient central location using our integrated payment processor. Payments.
  • Make bookkeeping easier with an easy way to access your payouts, Orders, and Transactions reports.

Are you looking for more assistance in the setup? Check out our Help Centre article.