Game Localization Success Story four-fold the growth in sales within South Korea -
Out of the Park Developmentsquadrupled sales in South Korea -- the fourth largest video game market in the world -in part by bringing its benchmark game into Korean.
I was able to have a chat with Richard Grisham, ex-COO of Out of the Park and the director of business Development at Com2Us which is an Korean firm that founded and bought Out of the Park in 2020.
Check out our live stream here to get insight into:
- What are the best ways to create a version of the game in a localized setting?
- The planning of "microcampaigns" for an increase in the value of the overall marketing investment
- Motivating brand ambassadors as well in the future as employees to your customers.
What can we do to help you sell software all Over the World
Those quadruple sales in South Korea? This is where we can help.
Around the globe and around the globe, every time a user browsed the storefront of the website, Out of the Park experienced a strong conversion. However, the Korean version that was able to reach an lower rate per click than other versions -- prior to the release of an updated version in Korean.
Out of the Park uses an e-commerce checkout option for Out of the Park. When a customer opts to make a purchase, when the decision is completed, they're transferred to an online shopfront that is run by .
Following a few conversations with "s customer service team They identified the problem.
"It is obvious that the expectations is expected of a typical Korean player is that they're not likely to spend $40 for an online game. The only thing we are capable of is determining the cost of the game up to the last page of checkout," Richard explained.
If Richard added the price of the game prior to during the checkout process the conversion rate significantly raised. Here is Richard explaining the scenario.
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