Global Expansion is Within Your Reach

May 11, 2022

Sell your product internationally

If you only focus only on the U.S., you can just reach around 12% of the global online shopping population. But if you join the more than 300,000 U.S.-based companies that export their products that are sold internationally, you'll join an elite group of businesses that have an average of 17% higher profits than their counterparts.

Also, if growing your store is a primary goal, it's the now time to think about the possibility of expanding into other countries.

In the past, international commerce has been too large of an venture, except for some of the biggest companies. In the present, infrastructure is now available to small businesses that are connected to popular platforms like , enabling the selling of goods across borders.

Shipping, check! Payments, check!

One major hurdle remains: successfully marketing to multiple nations.

Marketing with Google Listings and Ads

Since the beginning, businesses have used Google's marketing tools to reach out to of customers who are both existing and potential.

Shopping ads, which you can control through Google's Merchant Center, show your items to those who are actively searching to buy across Google platforms.

Despite the ease of use that came with this Google Listings and Ads extension advertising in multiple countries required you to create an individual campaign to each country you desired to target.

As an example, retailers had to develop a campaign in order to get people to Spain, a second campaign for people living from France, and so on.

You requested a more simplified solution and we listened to your request!

Introduce: Multi-Country Adverts

is one of the first platforms to be integrated with Google's new Multi-Country Advertising update. You can now add as many countries as you'd like to one campaign. If you are creating an ad campaign in Google's Google Listings & Ads extension screen, you can simply choose the locations you want to target and remove the ones that you do not want to.

It's automated. It's simple. It shrinks the distance between your business and buyers across the globe. The end result: it will be easier to sell and grow faster.

creating an ad with Google targeting multiple countries

It is also possible to use the cost-free Google Market Finder tool to identify potential market opportunities around the world.

Simplify your campaigns, expand your audience

Multi-Country Advertising streamlines targeting shoppers all over the world, including:

  • Expanding Expand your reach with many countries covered within a single feed.
  • Budgeting Control everything using only one budget for your campaign.
  • Displaying New markets to be discovered through Google Search, Maps, Shopping, YouTube, Gmail and the Display Network, and the Discover feed.
  • Tracking Be sure to keep in mind your statistics and control your campaigns right via the dashboard.
  • Optimizing Optimize the performance of your website across all areas.

The puzzle that is global is completed It's now time to see the big overall

Whatever way you want to slice it, you're on the correct platform, using the right tools, just at the right time. The time has come to chase your dreams!