How Adrian Dalsus is changing musicians life with his marketing expertise

Find out the ways Adrian Dalsus combines his years of business experience and love of music to assist artists build thriving music careers.

A decade into his career in marketing and advertising, Adrian Dalsus had a flash of inspiration. Was it possible to bring his experience in marketing and his passion for music?

In the beginning, Adrian was running his own marketing agency for small firms. Aiding clients from corporate companies to implement sales funnels and create leads was thrilling However, there was something missing.

The music industry has played an important role in Adrian's life. Prior to his professional career in marketing was established, Adrian had been involved in a band. The band was close to their big break after they were awarded a prize at a music festival and had their song featured on a popular radio station in Venezuela But they were unsure of how to harness that momentum.

"We missed many opportunities," Adrian remembers. "We didn't know anything about the business of networking, writing press releases and branding, gaining media coverageand even broadening our musical reach beyond the circle of our family and friends."

Later, Adrian realized that his experiences in marketing had provided him with important knowledge to help musicians to promote their music to release their music, as well as increase their following. "How can it be that we musicians don't know all these things exist, we have the ability to run campaigns, which we could use our creative skills to use marketing techniques to the field of music ?"

Proper marketing, Adrian theorized, could help musicians take control of their careers and maximize opportunities rather than waiting for opportunities to come along. Thus, Adrian got to work.

Today, Adrian runs his own music-related marketing company, Despegue Musical . The publication , online courses , and digital products help musicians to market their work and be noticed in the competitive world of music.

In the process, Adrian cultivated a deep comprehension of his audience by conducting market research, taking note of feedback from followers, and trusting his expertise as a professional.

This is how Adrian brought his experience from work with his love of music to create an audience Serve them with kindness and develop products to allow them to shine.

Grow your following through sharing your solutions

Adrian was intimately familiar with his musical audience's pain points around marketing and promotion as well as his background in advertising gave him the skills to help. It was just a matter of finding the right people.

"We underestimate the power that social media has," Adrian says. "We assume that because there is so much activity on social media that nobody will notice us, but at the time I launched the podcast there were people who reached out to me and expressed their gratitude to me for the work. They told me they were pleased and encouraged me to continue."

At the urging from his followers, Adrian expanded his online presence via YouTube , where he recommends:

"Research before you press record."

"Research all the titles or thumbnails as well as the most popular topics in your niche. Don't directly copy, but use what's working as an inspiration to replicate within your business. If you create excellent content and provide an answer in your video, people are likely to appreciate this."

In the present, YouTube is Adrian's most successful channel. "The majority of the people who purchase my courses are connecting with me and discovering me from YouTube. I think YouTube is the primary channel where creators should focus on right now.

Walk in your customers' shoes and create products that are relevant to their needs.

To design great products for your target audience, it is essential be aware of their needs. Adrian uses a combination of audience feedback, professional knowledge, and experiences in the music industry to educate his students and provide meaningful solutions.

In the beginning, Adrian planned to produce perpetually-recorded courses using pre-recorded materials, which require less administrative work as opposed to live courses. However, his audience was inclined to live-based courses that had a a specific start and end date -- and a bigger time investment from Adrian So he found a compromise.

His most popular course in music marketing contains pre-recorded lessons so students can learn on their own. The course also has daily group meetings where students can get support and ask questions. This gives participants premium access to Adrian as well as the flexibility of a self-paced class.

Adrian was also able to use feedback from his audience to create mini-courses that can be more easily managed by musicians working with a full schedule.

"At first, I created long-term programs that took a lot of time to develop and to complete. But I realized that some the majority of people, particularly musicians, are likely to be searching for quick wins. Therefore, I'm now looking at specialized mini-courses," he shares.

These mini-courses are self-paced, don't have any live components, and cost less than the premium courses. The busy musicians will appreciate the smaller, action-oriented workshops .

To decide what to cover during his classes, Adrian leans into his marketing background and reflects on his personal musical experience. "I constantly conduct studies and I ask my audience what things they want to learn. But I've found that often the people aren't aware of what they want," Adrian observes.

Because Adrian's past self is the ideal person to be his customer, some ideas come from taking a look back at the past.

"I think about the things that Adrian of ten years ago may have had in mind and then I design classes around it."

For example that, when Adrian and his friends recorded their first song and saved it to a CD and went straight to the most important radio station in Caracas.

"We believed we could turn the disc over to the receptionist and they would discover us and put us on the radio next month," he says. "I appreciate that we had the confidence to act however the industry of music (and the real world) isn't in this way."

Revisiting what he wished he knew about marketing to music aids Adrian provide relatable and relevant materials for students.

"I would love to get a guide who would have been able to advise me on ways to market my music in that moment. This would have allowed me to increase my creativity as well as time and effort. That's exactly why I'm committed to helping independent musicians in the present, to help them make the most of their songs and creativity."

The outcome? Students are taking their music careers to the highest level.

Use tools that place creators at the top

A well-tuned course plan, Adrian needed to find a platform for managing his program.

Sometimes, it is simpler in the creation of your business online. "With  the help of website will look stunning whether when viewed on a desktop or mobile device. Your site will not fail to load. Every button will function."

"I believe that I am an ally. It's like being an integral part of my team, and I can't say that in other tools."

"Although it may sound cliche, ask what are the values, mission, and mission of the organization? What is their plan for the future? Are they actually looking for growth? Perhaps they've created something or a service they're trying to market, with no interest in making it better?"

Adrian offers his classes, mini workshops, and product bundles through . He also has an online community where musicians can network, share their music, and ask questions.

With the latest technology at the other side of him, Adrian can more easily develop courses, workshops as well as content designed for budding musicians. In the process of listening to his listeners and relying on his knowledge, Adrian's programs are topping the charts.

Three factors that can make a difference to the success of a creator: Niche, research, and consistency

According to Adrian There are three keys to being an accomplished creator: being passionate about your field, conducting your research, and creating with the discipline and consistency.

Pick a niche you'll be passionate about long term

It can be tempting to be a follower of the latest trends, Adrian encourages creators to look for niches that stimulate and motivate their creativity and inspire. The process involves self-reflection.

"First find yourself. What do you love to do? What things motivate you to rise each day?" Adrian questions. "For me I think it was music. Most of the time you've had it present in your life for a long time."

Make a list of your activities, interests and projects that you are passionate about. The subject you choose should be one that is something you'll enjoy talking about every single day for the years to come.

Explore existing resources to do market research

There's no reason to create a new idea; you'll gain valuable insights through studying what is working for other creators in your industry.

Consistency and discipline

Then, Adrian recommends working towards your goals daily even when you're only performing something that isn't very important. The effort adds up as time goes by.

You might not get immediate results, but in three years, you'll be miles from where you began. .

Adrian's hitting all the correct notes

Equipped with his marketing skill set, a long-standing love for music and thoughtful market research, Adrian teaches artists how to excel in the business. His students at Despegue Musical are flourishing, as is the man he.

According to Adrian says, "If you do what you enjoy, then you're done working."

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