How Amy Lang Made $113,000 Helping parents to teach their children about sexual health
Amy Lang assumed that once she became a mom, she'd know precisely what she should talk about with her son.
When she worked as an educator in the field of parenting and sexuality for more than 17 years she had a tendency of discussing sexuality every day. She didn't know how uncomfortable and cluelessher feelings were when it came an opportunity to speak about sexuality with her child. "I was ashamed to be engaging in "the conversation" in front of my son, since I'm a sexual educator," she says.
To find methods to become a reliable parent and her family began to study. Her experience was based on her work in applied behavior science and began to learn more about the best ways to talk with children regarding sexuality, a topic she believes is vital, but is frequently under-appreciated. "We recognize that children need emotional and physical health as well as social health yet it's not an everyday method to address sexual health concerns because it's considered taboo" she claims. "We have a lack of information on healthy sexuality and the development of sexuality in children."
Following research and study and research, she was able to include additional tools in her toolbox, and was encouraged to keep helping parents with this issue however this time with online courses. Her first course was: Birds and Bees Solution Center for parents. In the meantime, she has launched an additional course: Preschoolers Playmates, Private Parts and Private Parts. "My belief is that knowledge empowers," explains Lang. "The greater the amount of information you've got to hand, the more likely you'll be in a position to aid your kids ."
Her online courses comprise 50 percent of her overall revenue. Since she launched her first course in the year 2017, her course has brought in $113,000 worth of income. One of the most appealing aspects? The majority of her reliance is on her database of emails and word-of-mouth in promoting the classes. "I didn't have to work very hard," she laughs.
"I'm earning money as I clean the kitchen."
Even though her success grew naturally, she was intentional regarding the steps she took. Below are some examples:
Skip ahead:
- She makes use of
- She constructs an email-list
- She utilizes social media for marketing, but not to make sales
- She develops a membership course
- She creates this bonus program
- She creates content using trials and tests as well as
- She determines her viewers' wants and requirements
She uses
Lang had been in her company for more than a decade before she created her first online class. Her passion is teaching on the spot, and has performed in live workshops and shows, and the concept of online courses seemed like a natural next move in her profession.
The woman not only desired the opportunity to network with the many parents who work with children, but she also desired that people be able to learn in their homes. talking about sexuality is difficult for certain people, so online classes give students the space they need they can learn.
She chose to host the courses on different websites for online learning. "It was most welcoming, was the most user-friendly as well as most cost-effective" she shares.
She creates an email database
The moment that Lang first began online classes, her subscribers list was already extensive. email list, which is currently averaging more than 17,000 subscribers.
Her method to create the bulk of her newsletters was easy. While teaching live classes, she would hand students with an QR code which led them to the page to sign up for her newsletter. Or, she'd shift an iPad around the class to allow students to manually fill in their email addresses. It was smart to ask for emails during her classes, as the students became captivated and eager to learn more.
In the meantime she's also collecting email addresses through live events and her website. The navigation bar on her website has a link that reads "free tips.' After clicking on the button, users are and go to a webpage that allows users to enter your email address in order to get the freebie Seven Tips to Have Amazing Birds and Bees Talks. This offer is delivered through email. It will also direct people to her school.
While she's got a huge email list now, she reminds online course makers that this didn't happen in a single day. "I've been running this business since 1997," she says. "That's 1000 people per year. This isn't something that I'm brand new to. It can take a long time to find a way to win with no big basis."
She uses social media platforms to promote and not to promote sales.
Despite having an YouTube channel with approximately 850 subscribers and an Instagram page with more than 4,000 followers, and a Facebook page that boasts 10,000 users and an audio show that's designed to be Q&A, she claims that her email provides the highest percentage of conversions. Actually, she doesn't use her social channels to promote her classes, she just utilizes her email list. "It's much more secure to receive an email. This is the fact," explains Lang. "Social media are primarily used to be used for marketing purposes and not as a sales tool . My personal world ."
Even though Lang isn't a huge fan of social media to sell of her courses but she has found these platforms useful to market her classes. To make it easier to her posts identical content across all of her social media platforms each week. She also schedules the posts ahead of time. Each article includes an appeal to action. she encourages people to sign up for the newsletter each month, have private conversations with her- in the witty term of"a "Quickie Consult"buy the one of her courses online, or invite her to teach an online class.
Even though she isn't a part of any community which her kids can be part of, however, she does create the environment for friendship by using the social media platforms she has, especially by hosting the series she names 'Help Another Parent. The series, Lang answers questions from parents and then invites them to offer helpful and friendly tips. "I often hang out with my pals who, for the most of the time, do a great job of giving advice to other parents," she says.
Lang suggests course creators adapt their material for social media based on their users' needs. Additionally, approaching marketing the right manner is crucial.
"Believe that the data that you've shared is beneficial."
In addition to social media as well as her email lists Her followers are growing organically via word-of-mouth. Most of the people who have gone to her sessions in person or taken online courses have spread the word to their fellow teachers and parents.
She develops a membership course
She has two main viewers the parents of children that range from 5 to 12 years old and professionals with a majority of specialists in early childhood education.
The online course she is offering to parents Birds & Bees Solution Center for Parents which is an exclusive member-only website that charges $89 USD per year. This was an experiment before she landed at this price; she wanted it to be accessible to as many people as she could. "I do not want to be an excessive amount of thought about cost," she says. "I want that it be a straightforward"yes ."
Lang describes the class as the word "library," which refers to a set of documents which includes handouts, videos as well as audio recordings, specific webinars, additional materials, as well as weekly sessions dubbed 'Hump day half-hours. The teaching component is of 10 minutes followed by individual coaching. "These classes are my absolute most favorite because they're live and I'm able to connect with my students," Lang says. Lang.
The course was designed by the instructor in the format of a library because, typically parents have only one query. Instead of endless hours of data to go through in order to get the answer to their question, libraries let users pick and choose what they require. "With this library you don't have to worry about it is appropriate for your age or research-based because the library is there already," adds Lang. "People have often said to me, "Thank you, this is making the entire process considerably more simple' .'"
The content is developed and is introduced to the course on an ongoing basis. "I am able to assist thousands of parents and they do not have to present in person," she says. "It's only one advantage of having a website with an membership ."
She creates an additional course
In addition to working with parents, she also assists professionals -- typically early childhood educators- in order to assist with the prevention of sexual assault.
Her next course, Preschoolers, Private Parts, and Playmates is geared towards this group of children. Here, she teaches about sexual behaviors among youngsters, including what is typical as well as the unusual, in addition to methods to determine if the child needs help.
Additionally, the course offers organisations with an affordable way to employ her. "Some firms aren't able take me on," she says.
When students complete her class, she does not offer them any additional products or services. Her goal in 2023 is to put more effort into upselling her 'Quickie Consult' along with her books. Sexual Talks with Tweens and Teens and Teens: What To say and How To Do.
She designs content via trial and error
Lang took a long time to master the creation of content for her online course It was a task that involved a lot of trials and errors. In the event that Lang looks back on her path to develop an online course one of the biggest challenges was coming up with the perfect duration for her video, what handouts she should contain (and whether they would prove useful), and what kind of content resonated best with her target audience.
Upon reflection of Lang's course development, she would like that she'd conducted an audit within the first year after the course was created to find out what was being watched by the audience as well as making tweaks according to feedback. While she's altered her material as time has passed, she thinks that the feedback she receives will allow her to grow as a teacher.
In the beginning she would make videos that would run through her classes for hours and then realized it was too long. Her videos are now shorter and more understandable as her viewers are made up of parents with hectic schedules and not a much time. "I am looking to design an easy-to-understand and accessible product," she says.
Her family doesn't can help her create material. Rather, she says she's a reader, stays on top of the latest research, and let children's questions help her to create new content. Furthermore, she has friends she speaks with that aid in the creation of ideas and provide assistance.
She can identify the needs of her audience and preferences.
When thinking of starting an online course company She advises the creators to identify why they want to create the online program. This will enable the creators to identify a specific target that they will be able to begin by working with smaller steps.
Lang insists that it is crucial to determine what an audience wants and demands. "What you think they'd prefer and want isn't always the reality of what people want or need," she explains.
To determine the wants and needs of your prospective client, Lang advises that creators offer their students a poll using the results to direct the development of online courses. "Be patient and remember that this isn't about your personal preferences. It's about your people," she says.
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