How do you build relationships with Your Customers Through Storytelling
When someone tells a story that really remains in your memory for quite a while after you hear it this is the strength of storytelling. Studies have shown that people are drawn to the power of a story, because it's the way we communicate with one another. Because of how technologically advanced the world has become, it's all the more challenging to connect. But storytelling is still able to hold its weight in establishing relationships with others.
This is where storytelling can be used to help your business. If you're thinking of selling your products It's natural to think it's best to talk only about your products on your website. While that's obviously an important component of selling online, that's not what sells the customers to your brand. Your website might be great in describing your products, but that often isn't enough for customers to 'buy-in' to your brand. It is important to establish this relationship with customers can be greater than you believe and a compelling narrative can assist you in getting there.
Story telling is an effective tool for Selling Software Online
Companies that sell software online will increase sales through creating a compelling story and making an emotional connection with prospective customers. How? The customers will be more willing to pay for digital products and services which make them feel happy with their interactions and connections with the company. Creating a connection by creating a story about your brand on your website can help foster these feelings and improve the sales.
If you're wondering if you have a story to tell, the answer is a affirmative yes. Every company has a story. If you can answer these questions, you'll be well on the route:
- How did you come up with the idea your business is based on initially?
- Did you come to an agreement regarding the name of the firm?
- How did you get where you are today?
- Why do you love the work you do?
A well-crafted story can create positive relationships with prospective customers. This will lead to a higher conversion, and a stronger feeling of loyalty that is the backbone of long-term customer relationships. The most effective stories entertain tell, educate, and give benefits to potential customers.
For instance the firm Marketo. Marketo's groundbreaking marketing platform has been executed efficiently, and has an interesting story. On Marketo's site they write about how "Marketo has grown into a market leader in automated marketing, but at our core we are a company for marketers, that is, by marketers. We wake up every morning thinking about how we can help those who are also marketers." Notice how Marketo does not go on and on about how awesome their software is, instead, they share an account of the fact that they have always had their clients in their minds.
Stories to Tell to Create Connections with Customers
The stories you tell make your company human. They are what makes your company unique. Make those stories be the voice of you.
Marketo does so by talking about putting their marketers first. You'll notice how they don't just talk about their general customer base and their general customers, but are specific in addressing whom their target audience is. Are you having trouble creating your own story? Contact your existing clients! Here are a few questions for you to start:
- What do you do better than others in the same industry?
- What do they love most about your company?
- What do they think of the company's image to other people?
- How did they come across you initially?
Transform their questions into stories, which create connections with potential customers.
Connect with your Customers Through Videos and Photos
You've heard the saying, "A picture is worth more than a thousand words." Customers enjoy taking photos to give them a sense of your company, its style of operation, and what is what sets them apart. Pictures give customers a glimpse into the company.
Make use of images to convey your values as a company. Your focus should be on your client and the relationship you share with them. When you share what you believe in as a company, you tell the customer not just 'what' they're purchasing, but who they're purchasing from.
You can even tell the story of your business through video. Showcase the human side of your organization and allow your clients to put a face to the name of who they're buying from. With how popular video has taken on, adding it into the repertoire of your company stories could be a wonderful feature.
Allow Your Customers to Tell Their Story of Success
If your clients leave feedback talking about how your product is a hit for them, it's important to post these reviews on your site.
Providing customer testimonials and telling the story of a client are excellent (and easy) strategies to market your company. It allows potential buyers to get insight from their previous clients. With over 80 percent of buyers are seeking opinions when they are making a decision on what to purchase so why not provide them with an honest opinion from your satisfied customers? The testimonials of your customers will inspire other customers to tell their own stories and also help build a greater trust between your company and the customer that shared the tale.
To get these customer testimonials, read your online reviews, or talk to your sales team to get names of happy customers who they feel might be willing to tell their story. You can ask them to write a testimonial themselves, or you can go a step further. Ask your client about the way they enjoyed using the product or service you offer and then create a case study for prospective buyers who could read while they're making their purchasing decision while visiting your site.
Detailed customer stories can help foster a sense of community in your company. Make sure you get the permission of your customers to publish their stories.
It's valuable to share meaningful content with potential and current clients. Telling a captivating, relevant, and compelling tale is an effective marketing technique you can use to increase the growth of your business. Therefore, make sure your story is one that inspires and stimulate your customers.
