How do you configure GA4 to work with WordPress The GA4 is available for both paid and free Methods

Sep 24, 2023

     Reader Disclosure

If you've ever wondered how you can set up GA4 for WordPress on your online site, you're at the right spot. The complete guide provided by Grow Manager Curt Noble will teach you how to accomplish it fast, easy and at free.

Contents Toggle

This is not the typical GA4 blog or guide. We won't take hours explaining the basics of the what GA4 is and what makes it a pain.

I'm curious to know the way you set up GA4 and then provide necessary information to complete your task efficiently.

There have been a lot of posts published on the topic of how to transition away from Universal Analytics (UA) to GA4. This is the reason, in this blog post, I'll outline the steps needed to complete the fresh installation of GA4 on your website for business.

In case you're beginning to learn about WordPress and are looking to monitor your website's performance as well as visitor metrics, bookmark this article.

click save button

Every website has different GA4 Monitoring requirements

Each website is distinct and is characterized by unique data need for tracking. It's difficult to deal with every GA4 tracking scenario. Therefore, I'm planning to stick to the basics and only to the extent I'm in a position to.

Also, if you'd like to know how many tacos people have eaten prior to signing up for membership in the Taco Tuesday Premium Recipe Membership... you're in the wrong place.

We're not likely to discuss this monitoring system during this.

But, keep reading because you'll need to start with us in the end. The first step is to create GA4 as a GA4 account through Google before setting up a data stream.

Doesn't sound like something you would enjoy, does it?

An excellent membership plugin particularly when it comes to GA4 reports.

Woman doing GA4 reporting

The techniques described in this tutorial are applicable to any WordPress site. It's true. Certain WordPress themes and plugins that are more effective when using GA4. This is especially true when it comes to membership sites.

The main advantage of integrating GA4 GA4 has to do with its versatility in terms of hooks available and API access. GA4 is among the most easy integration plugins to gain the membership.

The majority of the major Google Analytics plugins have integrated with . You'll see throughout this guide how these integrations help you get your work completed.

So, I'll just acknowledge that. If you're not making use of GA4 on your website Google Analytics, then you'll need an Google Analytics specialist to completely set up GA4 on your WordPress Membership site.

cta character

Begin Today!

Earn money to develop your own material.

How do you set up Google Analytics GA4 on Your WordPress Membership Website?

Follow these steps for how to set up GA4 on WordPress

This guide outlines four methods for how you can create GA4 in WordPressfor your own web-based membership site or to run an online business. The methods vary between straightforwardto completely free and also include the straightforwardmethod without a cost.

I'm certain that any of these strategies will work to your specific circumstance. Each strategy has an exact procedure. It is important to begin by completing the first one before moving on to the next stage.

Join Google to receive an Google Analytics Account

If you're currently not connected to one of the Google products (like Gmail or Google Drive) or you want to set up a separate account to use Google Analytics You'll then need to create your own Google account.

If you're looking to make an account then you are able to start by going to the Google Analytics webpage.

Create a new GA4 property

After registering to create the Google Analytics account and logging into the account, you'll have to create an account with GA4. GA4 accounts..

Since a single Google Analytics account can be utilized to monitor and analyze various websites, you're able to set up multiple properties that separate information.

When you are logged in to Google Analytics, click on the Admin option in the lower left. Click the button and add a new function..

Create Property in Google Analytics.

In the Create Property screen, you'll have to enter the important details regarding your site. Within the Business Objectives options you can select a variety of objectives.

The setting determines which reports you'll be able to view inside GA4. But don't fret. You can modify the appearance of the GA4 reports with the help of the interface at a later time.

Add property details in Google Analytics.

If you're able to connect to your Data Collection options, choose Webfrom the available options. It's where you'll set up the GA4 Data stream.

The Data stream is the area where GA4 collects all the happenings on your website.

Enter your website's URL. You must give your data stream a title. I recommend including "GA4" within the name of your stream. This could help determine the source of that stream. Data stream GA4 later on in this guide.

Setting up GA4 Events to collect via WordPress

GA4 is comprised of standard events. And you can choose what events are important to you.

I recommend you select the Enhanced Measurement option. In this way, GA4 is told GA4 to track a few different events of a typical type, like scroll depth, clicks inbound or web-based search and many more.

If you hit the gear icon to left side, you'll be given the choice to choose and choose which instances you'd like to keep track of. One option is to leave the entire list unchecked.

You might also be surprised to discover the largest omission the fact that there's an opportunity that allows you to purchase the event! Weird, right?

The discussion will take place in the near future.

Set up data stream in Google Analytics.

Step One is Done!

This wasn't too difficult Was it?

Now you have fully functional GA4 web properties as well as the data stream. It's waiting patiently for the data stream to start flowing (kind like my son, who is sitting at the table, with a bowl awaiting somebody to serve his Cap'n Crunch).

Let's take a look at four different methods to get cereal in the bowl. I'm sorry... I'm trying to include the GA4 events in the stream of data.

GA4 is available now on any WordPress website. GA4 is now available on all users with a WordPress website.

This GA4 data stream set up and ready to receive the events on your site. The next step is to to integrate code into WordPress to transmit details directly to your stream.

As I stated in the past, there are a variety of ways to achieve this. The choice is yours to make you'd like to do based on your circumstance.

There are certain things you need to be aware of when trying to decide the optimal way to implement GA4 to your WordPress site:

  • Are you comfortable analyzing data within the GA4 report interface?
  • Do you offer products, such as the download, subscriptions, or even courses through your website?
  • Are you acquainted with Google Tag Manager?
  • Do you have ads or social networks that you'd want to monitor?
  • Do you have an affiliate link you would like to share?

There's bound to be more contemplating. It's a good idea to begin with. Each of the four options which will follow, I'll offer instances of situations where each strategy might be appropriate.

We're on the move!

Method #1 Method #1: Incorporate GA4 plugin to WordPress at no costwith Google Site Kit plugin

The option you choose is completely free. But it may not be the right choice for your WordPress site. This is a good option for WordPress websites that aren't selling anything.

This is because Google Site Kit has a important limitation when it comes to tracking ecommerce transactions which is that it's not fitted with the capability to track online transactions..

The Google platform also manages Google instruments and services.

Do you believe you'll have to monitor affiliate links or traffic from social media platforms such as Facebook along with Twitter (X) in the near future? moment in the near time? It's best to avoid this free method.

If you are planning to increase your body, it can make you more restricted. In this regard, here are the steps to follow.

Install the Google Site Kit plugin

Install Google Site Kit plugin.

The Add Plugins Page, simply look up the term Site Kit in Google. Once you have installed the plugin, then activate the plugin.

Add plugins in WordPress.

Once the plugin is activated it's time to start the process of configuring it. First, you need to connect to the Google account you had previously had to use to sign up GA4 as a GA4 property before.

Connect to your GA4 Data Stream to WordPress via Google Site Kit

I've previously mentioned that Site Kit can be used Site Kit to connect to other Google products and services. This is however, an alternative.

We can now become a part of Google Analytics by selecting it in the menu options and start the procedure of setting it up.

Google Site Kit installation screen.

You'll then need to choose your account, the property and data stream. Make sure to pick that GA4 data stream you've created.

It is also possible to allow Google Site Kit to make an GA4 data stream to you, in the event that you don't have it already. The options are however limited. So, I'd suggest setting up the data stream on its own.

Be sure to select this option. You can set up Google Analytics 4 Coding to your WordPress site. This is the way GA4 can record events related to analytics on your WordPress site.

Google Site Kit connect service.

It's really that easy. Google Analytics 4 is now installed on your WordPress site.

Be aware of a temporary delay in time that data is collected. So, you won't be in a position to view the information you've requested in your GA4 Report for an longer period of time.

Verify that GA4's data flows

It's possible to make that your data is moving through the Real Time report in GA4.

Return to your Google Analytics account, and click Reportson in the navigation menu to the left. Click on Real Time..

If you do not see anything on this page, it's probably that nobody is using your site. That's okay. It's easy to visit your site in an entirely new tab on the browser.

In the near future, you'll be able to see your user session show up in real-time reports.

Method 2. Add GA4 to WordPress website to join Google Tag Manager for free (kind of)

This method of adding GA4 to WordPress makes use of the cost-free Google Tag Manager (GTM) solution.

Even though GTM is available for free however, it could require the assistance of An analyst to finalize the setup. This technique is suitable for those with previous experience with GTM.

GTM lets you set the dates you wish to set. With GA4, you'll be required to design a number of events in Tag Manager. So, buckle your seat belts.

For the purpose of implementing the tracking feature for the e-commerce transactions using GTM in the WordPress site for membership You'll likely need other codes. It is necessary to have the script for pushing the transaction data to Google Analytics' data layer. Google Analytics data layer.

Understanding the Layers of the Data Layer Data Layer

The layer of information is a crucial notion when used alongside GTM and Google Analytics (GA4). It functions as an intermediary between your site and GTM.

You can also provide custom-designed information to GA4, Google Ads, and other third-party services.

The main function of the data layer is the separation of between the content and information layer (your content). Thus, instead of programming data directly in tags or scripts for use in your website you can transfer the information to in the layer of data.

After it's there, GTM can read the data and utilize it to fill in tags, triggers and variables.

A Data Layer Can make your life easier

  • FlexibilityIt can be changed and erase data and even include new information without changing the source code of websites. This is especially helpful to marketers who may not be able to directly access the code base of sites.
  • Consistency In centralizedizing information within one central location this ensures consistency of data gathering across various gadgets and operating systems.
  • Advanced Tracking Data Layer enables greater-than-average tracking capabilities for example, such as the capture of data of dynamic websites or applications with only one page.
  • Security By regulating what data goes into the data layer and how it's accessed, you can make sure that data you input isn't knowingly passed to third-party applications.

Once you've mastered the concept of the layer of data you can now start to get GTM installed!

Install a Google Tag Manager Plugin

There are numerous plugins that let you integrate GTM into your WordPress website. Because there is a wide GTM implementation which is utilized in the majority of plugins, perform the same functions.

The Site Kit Google plugin google Site Kit plug-in can also install the GTM container on behalf of you!

Click METHOD 1 to find more details about the steps to follow to apply Google Site Kit. Google Site Kit plugin. You can then select the option to download Google Tag Manager.

Configuring the GA4 Tag in Google Tag Manager

Once you've got your GTM installed and set up, you're ready to start deploying your initial GTM tag!

Notice: Google has recently moved the previous GA4 Configuration tag to the worldwide Google Tag. If you've seen several tutorials which referenced GA4 Configuration tag, it's gone. GA4 Configuration tag within GTM, it's not present now..

After you log in to GTM after logging in to your GTM workspace Add tags to the existing. The tag should have a suitable name in the lower left.

I'd recommend using the expression "Google Tag" for GA4 to mean". This can help you keep track of the tag that governs your GA4 implementation. governing the implementation of your GA4 deployment.

Then, access your tag configuration tab and select the option to add a tag type. Following that, you'll be given an invitation to add Google Analytics. The next screen will show you'll see a variety of Google Analytics options. It is imperative to select Google Tag here.

DQSVXMMxoIsAchbzVaYG

Then it is capable of configuring GA4 events. The first thing to do is be sure Google Analytics to start. Google Analytics code firing.

After you've added the correct Google Tag, you'll have to input an ID for the Google Analytics Measurement ID.

The tag ID is the method by which Google can determine where to monitor your site's information. This article will help you find your GA4 Measurement ID.

The next step is to inform Google Tag Manager where you wish this tag displayed on your WordPress site. It is important to note that the GTM container will appear on each page of your website. So, it is possible to attach your GA4 tag to every page as well.

The Triggering panel allows users to choose to initiate All Pages.

Google tag for GA4 screenshot

The GA4 tag that you post in your WordPress Members Website. WordPress Membership Website

The only thing you need to do is backup the configurations for tags, and then upload the adjustments to containers that you've built.

The Submitbutton found in the upper left hand corner within GTM's Workspace.

Today, GA4 has begun collecting the details of events that you've posted on your website.

The software needed is installed to move the standard event information to the data layer.

Additionally, the events you created prior to using the GA4 option for data streams are recorded.

There's a deficiency of tracking the e-commerce site. So, let's get that fixed...

How do you best to monitor the sales of your member in GA4?

Did you remember all the discussions regarding the data layer? In order to track the revenue of member sales and other data from online shopping, you need to push this data to this layer.

It requires an additional program. Additionally, you'll have to make use of Google Documentation. Google Documentation.

There are two components to the system.

First, you must send the details of the transaction into your database layer once the transaction has gone well. Here's an example of the code to use to create the "purchase" moment:

window.dataLayer = window.dataLayer || []; window.dataLayer.push( 'event': 'purchase', 'currency': 'USD', // use your currency 'value': 100.00, // total transaction value 'transaction_id': 'T12345', // unique transaction ID 'items': [ // array of purchased item objects 'item_id': 'SKU12345', 'item_name': 'Product Name', 'price': 50.00, 'quantity': 2 // ... other purchased items ] ); 

In the second, you'll be required to configure an event tag within GTM to capture and transfer the data from transactions that are included as part of GA4 reports. The tags that are configured in GTM will appear identical to

  • Design a tag for yourself by naming the tag GA4 Event'.
  • To name the event it is essential to write "purchase".
  • The event's parameters are represented to the same parameters as before:
  • Currency A|The|} Data Layer Variable
  • value to A|A||} Data Layer Variable
  • Transactions_ID A| Data|Data|} Layer Variable
  • objects |to the|for the |} Data Layer Variable
  • Create a trigger for this tag, so it will fire when you visit the confirmation page of an order, or after an order is fulfilled successfully.

Isn't it time to find a simpler way?

Utilizing GTM to add GA4 tracking into the WordPress site is a daunting task.

The method I've described above can teach you the fundamentals of analysis tracking along with sales reports.

You'll also need identify each additional aspect of your data that has to be tracked. Take into consideration what could happen if Google "flips its algorithm" upon you.

To give an example, the change from GA3 (Universal Analytics) to GA4 created some confusion for owners of websites and for marketers.

If you're responsible for all methods of tracking using GTM It is your responsibility be on the lookout for any modifications. A lot of companies employ a full-time post.

Are you convinced there's an easier solution? It is indeed. Two more efficient methods to accomplish this making use of premium plugins.

The Most Budget-Friendly Ways to install GA4 on WordPress Websites for Membership and Online Business

Phew! We're now moving on to the hard portion. If you've been through the two options previously mentioned in setting up the GA4 for setting the GA4 for setting the GA4 on WordPress There's a chance that you're thinking this is more than your salary. It's not. The two choices below could be described as "stupid-easy".

More than 10 years have was spent on web analytics systems.

I've participated in the projects that span from simple Google Analytics Legacy versions, up to more complex alternatives such as Web Trends and Omniture SiteCatalyst (both prior to or following an acquisition by Adobe purchase).

In reality, I've worked collaboration with Customer Data Platform solutions like Tealium to implement analytics software. I used data layers way before they became cool.

So, you can be sure that I'm right when I tell you that these two plugins are useful to use GA4 for WordPress.

Method 3: Method #3 "almost free" option to include GA4 to WordPress by using WPCode Pro

When I was a student an undergraduate, and I was able to get a discount credit card called"the "Starving Student Card." The card offered me great discounts for Big Juan Burritos when I was at Taco Time. You can also avail other discounts. It's not the main point.

It's a great idea to tag the website as"Starting Student. "Starving Student" can be a method to incorporate GA4 into your site for GA4 members.

This is an excellent solution for budgeting for students at colleges with low budgets. Here's how:

Join WPCode Pro and install it. WPCode Pro

WPCode homepage screenshot

There's a free version as well, called WPCode Light. But, because you're working using GA4 for a membership website and you'll need certain options that only are available on the professional version.

In particular, you'll require particular features, for example, convert pixels and high-end eCommerce locationfeatures.

Plus! It's possible to make use of WPCode Pro to add your social media tracking pixels.

There are many millions of WordPress websites that use WPCode. With a 4.9 rating, WPCode is quite possibly one of the top-rated plugins available.

WPCode customer rating screenshot

First, you need you must sign up for WPCode Pro. (If you just need to create it on a single website The Basic Plan provides all that you need to run GA4.)

It is necessary to follow the steps below to connect to the plugin and enable it through WordPress. WordPress website. WPCode Pro integrates with WordPress. WordPress platform, and it will detect and enable the plugin on its own. This is a major time-saver.

Installation of WPCode Pro to implement GA4 on Your WordPress Member Site

It is not necessary for installing any additional scripts or code. WPCode Pro will set up an e-commerce layer, and add data to the layer of data.

There is no need to change anything inside Google Tag Manager. In fact, WPCode completely eliminates the need to configure Google Tag Manager on your WordPress website.

The only thing you need to provide WPCode Pro your GA4 measurement ID (in the field below that appears blurred in the below). It will take care of all the rest. It is your responsibility to select the conversion events you want to monitor. It is recommended to keep track of every open instance.

GA4 set up in WPCode

It's that simple. it. After that, you are able to include GA4 to your site for purposes of registering members. Membership sign-ups will be recorded, and data is being delivered to the GA4 report.

Following this article I'll tell you how to locate the data regarding the change of your member's information within GA4 reports. Let me first offer an additional, straightforward solution to you!

Most flexible and economical solution to include robust GA4 tracking capabilities into WordPress Membership websites is to utilize MonsterInsights.

The only caveat with WPCode (above) can the ability to sends all of the details to your GA4 account. Therefore, in order to access the information you have, you will be required to log in into your GA4 account. You will then be able to find out what you can do using the GA4 UX.

The first reports are now available. The all-new GA4 user interface has been found to be... garbage according to those who've tried the interface.

This is why MonsterInsights is my preferred method to perform a full and complete GA4 install. With MonsterInsights you'll be able accomplish the following tasks, in a short time:

  • Large-scale GA4 tracking. This includes E-commerce and zero anxiety over the inability to track or tag the idea that you're considering within the next few years.
  • Get all the information you have in the WordPress Administration This means you don't have to fumble through the dreadful GA4 user interface to get important information about your database.
  • Link tracking outbound - You'll know the number of people who have used your hyperlinks within your blog post
  • Tracking of affiliate links Discover what affiliate links receive the most attention
  • EU compliance in accordance with EU conformity You are able to rest in bed, without worry of having to pay huge penalties from the EU if you're accused of violating lawful data privacy regulations.
  • Monitoring of users who are active Track how paying members are using your site in a different approach to that of the rest of the world.
  • Author monitoring * Report about the achievements of every blogger's author
  • Zero-Code implementation It is free to set your tracking codes as well as events set-up

A quick summary of the program. There are numerous options that makes MonsterInsights a simple to afford choice.

This zero-code feature pays dividends within a few minutes. There is no need to be an expert in analytics engineering or a specialist with MonsterInsights.

Download and register for MonsterInsights Pro for less than half the cost of a Chipotle Burrito Each Month

and the wizard for setting up helps in making the installation process quick and easy.

MonsterInsights setup wizard in WordPress

The wizard is comprehensive and also extremely easy to use. So, I won't run through every step.

There's also a thorough instruction on the whole procedure of setting it up in case you need it. When you've finished the Addons section, be sure to add the MonsterInsights extensions to make sales on eBay.

MonsterInsights recommended addons screen

It's all it requires to establish.

The WordPress Membership website should have been running and operational GA4 tracking. MonsterInsights is constructing your data layer as along with all of the GA4 events that you chose to monitor during the initial configuration process.

The same is true for you. You do not need to log in to your GA4 account in order to access the data. MonsterInsights will display your data within the admin area of WordPress.

Accessing your GA4 details inside the WordPress Administration

To get to your GA4 details within MonsterInsights there's short information about the widget on your dashboard.

MonsterInsights WordPress admin data screen

You can view a complete set of data in the insights. The Insights button is located on the navigation left.

The display of Your Data in Google Analytics

Of all the choices available, which are numerous available, only MonsterInsights provides the analytics information in direct access to WordPress. To use alternative options it's required to log into the account of your Google Analytics account and navigate through your GA4 account.

The picture is a result of the sandbox that I played around in within this article. So, there's not any data available to show. In case you'd prefer to dive into GA4 and explore it for a while I would suggest going to the GA4 Testing Account. GA4 test account.

Final Reflections

Congrats! Congratulations! You've successfully completed Google Google Analytics set up on your WordPress website for a subscription to your company's online.

It is now possible to gain greater understanding of the way users are interacting in your web site, and the degree to which your site is in converting users to users.

If you're interested in learning more about Google Analytics This article on how to make use of the Google Analytics service to increase traffic to your website's visibility to gain users.

There's also a free course accessible through Google Analytics. Google Analytics website for people who wish to make the most of this service.

     Are you having any concerns regarding making use of Google Analytics for your site's participation? If yes, then please write your answer in the box below.

Article was first seen here. this site

This post was posted on here