How To Choose A Topic For Your Course In A Highly Competitive Market --

As an expert in your field, there will be a point at which you'll want to start offering online classes. Depending on your industry the competition could have already beat you to the post.

Does this mean your dreams of running a successful online course are over? Absolutely not. Discover the reason below.

The fact that a market is saturated doesn't necessarily mean that there's no space for your own ideas and thoughts. Saturated markets offer a unique chance to show a different perspective on topics which your competitors may have previously covered. Here are a few strategies for selecting a topic within an already saturated market.

     Beginning with pain points    

The majority of people don't purchase online courses just because they like them. They purchase online courses due to the fact that they are facing a massive issue that must be resolved sooner rather then in the future. In marketing, we define this as the pain point.

Pain points are a great way to begin when designing an online course that is successful because no matter what information is out there, individuals have a problem. A lot of women want to improving their fashion, but have trouble making their looks work. Fashion courses are widely offered, however they might be tailored to women who are average size. It's a distinct problem for women who are larger than average. For this issue to be broken further down There are post-partum and larger women experiencing difficulty in establishing a style that's fashionable and functional. It's another option for a course topic.

This strategy can be applied to virtually any field.

     Utilize social media platforms to your advantage    

Social media platforms can be a breeding ground for online course ideas. The social media platforms aren't only useful for keeping up with the rest of the world it can also be used to collect important data and details. There are a lot of users who are asking questions, venting their frustrations or even asking to be taken on specific courses.

Combing through Instagram comments, being active in Facebook groups, or even searching for job opportunities on LinkedIn can give you the idea for your content.

     Be aware that no one can instruct a class like you can    

Issa Rae has said "Nobody is aware of what you're doing just like you are aware of your own knowledge. Your perspective is unique." This can apply to your course topic and is especially effective when you've already created an existing community.

There are millions of classes that cover a subject however none of them can ever deliver information that is unique to your perspective. This is the appeal of online education.

Spend some time "spy" on your competitors and see how they're performing. Take note of what they're doing well and what they can improve on. Develop your course on similar topics by utilizing your personal knowledge and skills. Add your own sauce onto it and then present your course.

Content creators and bloggers execute this strategy perfectly. They understand that people want to produce content similar to theirs. Even though there are numerous course for content creators, these courses are all different depending on the instructor.

Do not let competition stop your from delivering a class with a subject you're passionate about. Selecting a topic is simple as simply creating your own voice in the existing information.