How to create an attractive lead magnet to get absolutely free

Lead magnets can be a great way to grow your list of email subscribers. For those who sign up to receive emails from you, provide the recipient with a complimentary piece of content or downloadable source. Think of it as the equivalent of a gift!
 A further reason for offering the kind of download that is free is to create authority that is, you're an expert regarding the subject. Certain lead magnets show your customer how to solve a problem in order for the potential customer to realize they should be able to hire the creator their help.
 
 Let's look at how you can make a lead magnet.
 
 You prefer watching instead of read? No worries! Take a look at the video below and learn the steps involved in building it!

Step 1: Pick your lead magnet type

Begin by thinking about the type of lead magnet you are looking to develop. Some popular lead magnet options include:

A lengthy form of guide or an ebook. If you're a skilled writer or have an audience that enjoys content in long forms, these are both great options.

A white document or paper. They can be particularly compelling in the event that you've got interesting internal data to share or if you can gather it from different sources.
 
 Checklists and templates. They do not require as much writing, but require some basic formatting abilities.

Industry specific lead magnet. For example, meals or recipes are often the top choices of people in the health and fitness space.

For a lead magnet example on this blog post, we'll offer an example checklist.

Step 2: Brainstorm your lead magnet topic

When you've decided on the type of lead magnet you'd like to create, you'll need decide on the right topic. Your topic should be valuable enough that you can offer an email address but not so valuable that you could be charging for the lead. It's all about balance!
 
 Think of something that should be fairly easy to produce and that leverages your current skill set. You can also do a quick Google check to see if your topic isn't already addressed by an abundance of articles that are free to read so that you're not making content that requires an email address in order to read. If you're covering a area that you have covered before, think of ways to enhance your lead magnet to be more thorough and more compelling.
 
 To illustrate our checklist Let's say you're an entrepreneur with knowledge with a vast knowledge of outdoor activities. It is possible to provide a checklist on all the gear that one requires if planning a backpacking trip that spans multiple nights. trip.

Step 3: Do the necessary research

Step 4: Write your draft

Once you've got your information compiled, you're ready to begin writing. Some people choose to start by creating an outline, while others prefer to sketch an initial draft on paper. Your writing process is up to you, but at the end of the day, you'll want to let your imagination flow and then you can refine it after.
 
 For our checklist example it's a good idea to start by listing any relevant ideas related to backpacking on the webpage.

Step 5: Edit your lead magnet

Once you've completed your draft, you'll want to revise it. Go back and review it and see if there's the chance to improve the draft. Perhaps you've added some fresh concepts, or perhaps you eliminated something more irrelevant. Ideally, you'll have another person edit your document to your specifications. However, if you're the only one just make sure you make changes to your document after having been able to sit down and relax.
 
 In our checklist, perhaps we want to incorporate some ideas that are new perhaps

make it more detailed. So, we could add links to specific recommended sporting equipment. This adds more value as it saves your lead from wasting the time researching.

Step 6. Check your work

When you've had your lead magnet finalized then it's time for proofreading. Here are two helpful tips. First, use a tool like Grammarly to help you catch typos and grammatical errors (we also use it!). Second, you want to take a moment to read the text aloud and make sure that your ideas are presented in the manner you would like.
 
 A different suggestion is to proofread in the early hours of your workday in the morning when you're new and has taken the time to remove your self from the paper.

Step 7: Design your lead magnet

If you decide to utilize any sort of free lead magnet maker, tool, or generator be sure you review their terms and conditions of use and ensure that you're complying with what they allow.
 
 For a checklist one can build a table in your Google Document itself. Once you've formatted it according to suit your needs, select the File tab, followed by Download, and then select PDF document. You now have a file you can use as a lead-generating tool!
 
 Don't forget, as a lead magnet is absolutely free, you do not have worry about format. It needs to be polished and readable. However, your leads are coming to you for the information and not for the style or layout of your document.

Step 8: Distribute your lead magnet

Offer lead magnets in

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