How to Design Engaging Online Course Content
Online courses can be a fantastic way to bring more size and adaptability to your business. The process of transforming your online course takes some thoughtful prep work to make sure you have the success of your presentation.
For help in this process, we spoke with Paul Thomson, an online course creation specialist. Paul owns a business that gives consulting services that are focused on helping coaches as well as entrepreneurs scale their businesses through the creation and selling courses on the internet.
In this post, we've collated some of the best insights of our chat with Paul in which he discussed his method of helping coaches profitably to make their coaching programs accessible.
Take a look at this video to find out how to make interesting content for your online coaching program!
Where Should A Coach Start with the creation of an online class?
If you have an existing coach's curriculum, the first plan of turning it into an online curriculum is to break it down into sections and then put it online. While this is logical on paper, it's crucial to step back and think about the goals you want to achieve with online coaching.
An excellent place to begin is outlining who you plan to serve.
Plan out the ideal student online
Do you think the customer you're planning to help through online classes exactly the same as that you currently serve in person? It's important to get an understanding of the persona as well as the level of skill and expectations that students should achieve in order to identify any distincts between the segment you are currently teaching.
When you have this persona fresh in the mind of your students, it'll be simple to decide what information will be included in your online class.
Choose the Online Course Topic You'd Like to Take
Based on the persona you've developed, think about the kind of change you'd like to see them underwent. Define the obstacles they'll be able to overcome.
Beware of the error that plagues many coaches currently in their attempts to incorporate everything you've learnt within the same class.
The problem is not only causing an abundance of information being thrown at your student, however, it could make it challenging to become a teacher. One of the worst things you can do is for your child to decide to quit your class for fear that it would be too long.
For the first step in narrowing your content down, pick out some areas from your syllabus. If you're a business mentor who helps others develop and expand their businesses, think about the topics that you usually cover and how you could divide them into several lesson plans. As an example:
- Digital marketing strategies
- What can you do to keep and sell your customers
- How can I recruit and oversee an online team?
- Automation of your processes in the business and the sales funnel
Students will gain from the discovery of targeted content that speaks directly to their current situation in their own business development. As a coach, you'll have the ability to sell more and bundle your offerings and increase your earnings over the long run.
Methods for creating online coaching Instructional Content
When you create your own material, the goal of you as a coach is to deliver an educational experience that transforms and will help students achieve their ideal target.
Many coaches also have the same concern about getting rid of the touchy part of their programs for coaching by using websites.
If that's the case you're in, don't fret. There are many elements which you could incorporate into a course that keeps students entertained and satisfied all through. From verbal instruction to visually-based elements and interactive elements Let's look at what is the most effective option for the form of an online coaching program.
Content Types to Create an Personalized Learning Experience
It is suggested to use several methods for instructing in your online class. Below are some suggestions that you could consider:
- Instructions that are not verbal. For auditory learners, using audio files helps to explain your lessons and help you understand more deeply the ideas. If the current plan for coaching includes phone calls with your customers, recording recordings of various conversations in the class will result in more of a cohesive learning session.
- Visual materials. This may take form as presentations with slides, screen share demonstrations or any other type of illustration that communicates with learners who are visual.
- Interactive elements. An important component of the most successful online courses is to provide students with tasks to do to apply the lessons they've acquired. These could include writing assignments or tasks, writing journal entries, and books for reading or guides for resources.
- Questions. These are useful for generating engagement and the feeling of being connected in your class. This course comes with an interactive quiz that lets students review their learning and help coaches gauge how much they are applying these concepts in their daily lives.
- Videos. Videos are very efficient in putting an individual touch to your online coaching program. Create an intro video, and greet your students the same way like you'd do you meet them in person. You don't have to be rigid, professional, or robot-like in your video - just be yourself! As a coach, students are looking to interact with you in the same manner as they would one-on-one.
Pro advice:If you're new to the video world, Do not stress over creating the best video for your production. Focus on delivering quality content, as well as delivering the benefits that your students have signed up for - you can invest in equipment to improve your capabilities as you progress.
- Assignments. Creating tasks for students to complete each week is a great way to provide a more personalized experience an online coaching program.
- Check-in emails sent via email. Set up emails to be sent at specific time points during the course to monitor your students. This can be something that is as easy as asking whether they enjoyed the lessonor explaining the lessons they have learned.
For those who want to keep track of the progress of your students, you can make an email alert for a student when they are having difficulty with their assignments. For instance "I noticed that you've finished 50% of your lessons Do you have anything to help me?" - Surveys. When you coach in person in person with your clients, you'll easily obtain a read on the value of the material you provide to your clients. With online courses, there's no way of knowing until you've inquired. Setting up a post-course survey helps you stay up to date with the way the courses you take are conceived of.
Strategies for Creating A One-on-1 experience online
One of the best parts when coaching one-on one is the capability to dig at the experience of your clients and pinpoint areas for progress and improvement. It can be difficult to duplicate using online courses, however there are methods to provide the same experiences accessible through online classes.
Let's take an example. For instance, suppose that you provide life or mind coaching. You're likely to have a thought or two that could bring up a conversation with a person face-to-face for example, "what do you feel prevents you from having your desired influence at work?"
Since students aren't able to respond directly to you, it is essential to incorporate the question into your class. Instructing students to use a worksheet to create a their responses to this issue is an excellent option. It is possible to follow this up by teaching a video lesson that is specific to this specific issue.
This is just one example of how you can create an experience that is full circle to your pupils. If these open-ended and open-ended questions are essential to the teaching process, you should consider about how you'll use various types of information listed above together. Soon you'll have a smooth and professional solution to offer your customers online.
Incorporate Community Conversations and Provide Support
In addition to broadening your options for learning, you could also look into the addition of a group element go along with your classes.
This may be it's a Facebook Group or Slack channel Voxer group, or alternative that permits users to interact with their customers.
A community built to work in conjunction with your online class offers some advantages:
- The ability to respond to inquiries within the context of a group setting, that will eliminate the need for answering the same question twice
- You could hire support admins to watch your group, and assist with frequently asked questions or concerns.
- You'll have the ability to view the students' reactions live to your material
- The community can be leveraged to market subsequent online classes
- Students will enjoy having the sense of being in a group that is traveling the same path as their peers.
Beware of the following pitfalls Avoid the following pitfalls: Offline access to online courses
Paul's biggest mistakes to stay free of when creating the coaching online system that you're developing.
- Learning lessons that aren't interminable
"Coaches generally conduct long calls. If they are first introducing classes online, instructors will often create long classes that can last for one hour or two hours! It's not the ideal user experience for your learners. A better approach is to divide your material into smaller pieces which are bite-sized. You should aim for 5-20 minutes per piece that are specific and focused on the primary idea. You'll see a lot more enthusiasm as your students work through the material." - Not validating your course in advance
"It's unfortunate to see teachers taking the time to develop an online platform that no one purchases. Work hard on validating the program prior to its launch and you will prevent this from happening. Verify the authenticity of your material by engaging via your targeted group of followers. Create an email list, begin conversations using social media, and then ask the followers to participate in voting with questionnaires. You can get feedback from your audience in the early stages and refine your material until it reflects exactly the audience's needs ."
Keep these tips in mind so that you're on your path to creating captivating material for your online coaching course. Keep a positive mindset and be prepared to evaluate every element of your course through the entire process, and even after the initial launch.
Connect with Paul at www.thepaulthomson.com and in his Facebook group, the Online Course Creators Hub.
Are you a business trainer using online education to grow your company? Share your toughest challenges and your top practices, or how your business is evolving in the comments below!
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