How to make YouTube videos in seven Simple Steps
Looking for tips on how to make an excellent YouTube video? Here's how to make a YouTube video that is engaging your audience in 7 easy steps.
If it's about video, YouTube is second-to-none. Eighty percent of web users use YouTube, and the company boasts 1.7 billion monthly unique users. The numbers are impressive, and YouTube is the second-highest-visited website (after Google). However, people aren't necessarilywatching the same videos.
Each person is naturally searching for their niche interests, whether it's music, history of the world as well as finance or anti-capitalism. Through the process it gets to know you, and sends you more of what you're interested in.
YouTube's community structure has its own challenges however, it's anything less than a boon for creators of courses. It's likely that there's an active creator community around your passion, field or teaching area. Create regular, high-quality YouTube content and you'll get recommended directto the target audience for the course-creation business you run. Boom.
However, to do that, you'll need to figure out how to create a YouTube video. It starts by choosing which community you'd like to join and determining your uniqueness then then creating your content.
In this piece, we'll break down all you need to be aware of when creating videos on YouTube. Here's some shortcuts, for those who want to jump to a particular area:
- Choose your niche--and your strategy
- Brainstorm ideas to create video content
- In case you're not sure, jump into the comments section
- Refine your ideas to improve SEO
- Script your video and create a shot list
- Make sure you edit and shoot your video
- Upload and advertise your video
What tools do you need to create YouTube video?
Five must-have items:
- A microphone
- Some lighting
- A tripod
- Software for editing
You must be able to frame and capture well-lit video, as well as record good sound before cutting into post. That's your foundation.
Once you've got those essentials you'll have plenty of gear you can add to make your videos stand out. Gel lighting, vibrant backgrounds, cameras for secondary use, and props, for example. These are all nice things to have, so don't worry about them at first. (And for more detailed recommendations on gear read our comprehensive tutorial on how to build a home studio.)
How to create a great YouTube video in just 7 steps
It's not magic, it's an actual skill that is able to be learned. If you follow the correct techniques, you'll be an YouTube expert in no time getting new viewers for your course creation business.
Choose your niche--and your strategy
Before starting filming, you have to decide on a narrowing of your target audience and select the area that you're looking to focus on. The viewers must know what to expect when they visit your channel. Consistency is key.
The majority of the time, your field will be tied directly to your company or personal branding. If you're videographer, you'll produce articles about videography. If you're a writer, you could create content on the craft of writing or even writing novels.
Once you've figured out what market you're targeting, then it's time to become familiar with what else is available. You should explore the rabbit hole and look through a myriad of the most popular creators within your area. You don't have to just view the content from their channels. Get out your phone and watch the YouTube shorts too.
#Poll Question: What's the most compelling reason to utilize YouTube?
-(@) (@) April 26, 2022
While watching, ask yourself the following four questions:
- What topics do YouTube stars from your area make their videos about?
- What are you thinking is the problem?
- What are you able to contribute to the world that no one else could?
- What will you do to make yourself stand out?
If you've answered these questions after which you'll have a few ideas of what you'd like to investigate, and a solid understanding of what you'll need to do to be competitive. Now we're cooking.
Brainstorm ideas for video content
If you've figured out your area of expertise and the themes you'd like to explore, it's time to start thinking about video concepts.
Before starting you should take a breath. Relax and let go of thepressure you've got on yourself. The first thoughts you come up with won't be perfect, and that's not all that bad. It's normal.
Every creator needs raw material to work with, so get pen and paper and begin drawing out ideas of how you can discover your channel's primary topics. For example, if your niche is pet care then you could sketch ideas like these:
- How do you wash an unhappy cat?
- What is the best way to trim a cat's claws
- Best litter boxes for eliminating smells
- What is the reason cats scratch?
The majority of the ideas for videos revolve around the theme of the care of pets, yet they're extremelydifferent. It is possible to explore a single theme with a variety of ways. So, give yourself the space to think, and be creative. The possibilities are endless.
And if you're stuck Here are three ways of finding inspiration:
Pick famous content
YouTube has been around since 2005, and there's manytypes of YouTube video that've been popular since the very beginning. You, your unique personality and expertise make the difference, and you don't need to completely make a new start.
Here's five popular content formats that YouTube videos can use:
- Vlogs:Vlogs can be described as video blog. The camera is turned to face you and show your viewers something they did not know before.
- InterviewsTalk about your industry expert or colleague about an area they're passionate about, and let them be the center of attention.
- Tutorials:Teach something!
- Sketch comedy:Create your own short comedy sketch, making fun of a common complaint about your industry--and make sure to upload your sketch on YouTube's Shorts!
Connect to groups and communities
Join an online group specifically for guitarists to pay attention to the questions that intermediate learners have asked. You might realize that people try to figure out how to play neo-soul tracks, or come up with sludgy death metal riffs that are their very own. Suddenly, you're not so trapped for long.
Whichever community you're part of, the best places for joining groups and communities include Facebook, Twitter, Reddit and TikTok. Search for your niche by name, and you'll be an insider quickly.
In case you're not sure, jump into the comments section
The comments on YouTube may be chaotic, however, it's an excellent place to start brainstorming ideas for video content. This strategy is great as it's more of an method of research than pure imagination ideal for moments when your brain doesn't go into high gear.
Start by exploring the comments section of the other creators within your area, and then search for what kind of queries that commenters ask. Conduct a quick Google check to see if anyone already has responded to them or not, then make a notebook with the most frequently asked ones. Then, pick out the ones you can answer most effectively. Then, that's your next three videos.
Have a look through the comments on our YouTube channel as an example. There are two users asking for advice on how to get the most exposure for courses. That suggests a need for course promotion strategies. This is a great YouTube video concept.
Refine your ideas to optimize your SEO
Now that you've got good content concepts You'll need to tweak the direction of each video in order to improve its SEO. (This isn't just something you can do on Google--it matters on YouTube, too!)
You've already figured out the first part of SEO: picking a clear lane.
The next stage in SEO is making sure you're solving a question people are seeking. That requires you to be aware of your target audience. That's the place where your time in forums or communities can trulypay off. When they search "how can I make xyz" then your tutorial video will be there providing "how you can do"xyz."
This will typically mean cutting the content into smaller portions. Imagine you planned out one hour of a lecture about the basics of marketing to the YouTube channel. You could publish that as one video. You could call"Marketing 101. "Marketing 101."
However, on the other side you could cut it up and publish the content in chunks that are bite-sized similar to these:
- What is brand positioning?
- What brands need to do for both long-term and short-term marketing
- The most effective rebranding of 2022
Marketing 101 sounds a fun class, but the shorter videos demonstrate the full extent ofthe value they deliver up-front. They provide concrete answers to questions that people who are interested in marketing might look for. And that's how you get noticed.
Make your own script of your video, and then create a shotlist
Scripts and shot lists don't only work for Hollywood filmmaking, they're great instruments to keep YouTube's videos on track and on target.
Before you shoot, plan your shots need to capture, in the approximate order they'll be displayed. This could be as easy as a checklist. A course's creator could create this might look like the following:
- Panning shot of the workspace
- Screen capture of my computer screen
- A-camera: directed straight towards face
- B-camera: 45 degrees away from face
If you've got key points to hit, write yourself your own little script. It's worth reading it a few times prior to the camera begins rolling, and then keep it accessible somewhere off-camera, so you can access it in case you're lost. You'll waste less time getting to that perfecttake to ensure your videos deliver the most benefit in the least amount of time.
Edit and shoot your video
Now, you're ready to shoot your video.
Clean your desk Set up your mic and camera, ensure your background looks just right then open your script into an Word doc. You should ensure that you're not in front of a window to prevent overexposure. Also, install your screen recorder, in the event that you're using one.
When you're happy with the script and your camera's perspective, press record. Keep going until you've got a take you feel confident in, and then save every one ofyour video files to the same place. (This allows editing to be much simpler.)
After you've finished your shoot, transfer your videos to an editing program such as Adobe Premiere Pro or Final Cut Pro. This's where you'll add introduction music, transitions, and cut out all the fluff, so your YouTube is all killer, there's no unnecessary clutter. After you've finished editing, you're ready to upload.
Take a look at these posts for assistance in editing your YouTube video:
Upload and advertise your video
Finally, you'll add your video on YouTube. If you don't have an account on YouTube account, you can start by creating one. Once you're logged in, click the upload button on the right-hand side of the screen, upload your video, and make sure you set your video to public. Let it upload for a while before sending the video live!
After your video has been posted, it is important to share it on every social media platform you have. This is likely to bring traffic to the video that will improve the chance that your algorithm will show the video naturally to those searching for your niche.
When you're more comfortable Try editing YouTube videos to 60 second TikToks Reels as well as shorts. Video in short form is driving huge expansion on TikTok, Instagram, and YouTube all the time. You're more likely to have that "woah, am I going viral" moment if you're publishing on all platforms, as well.
How to make a good YouTube video on your mobile
The latest smartphone generation is powerful, making it ideal for filming YouTube videos.
Apple's new iPhones all come with 12MP cameras. These are ideal for taking high-quality video while on the move. You can even use an iPhone or Android as your backup camera so that you'll have additional footage that you can cut for YouTube in addition to your primary image.
In simple terms, a device can only be as effective in the hands of the person who is using the tool (and our entry-level cameras have been made are excellent). Camera equipment that is expensive is an indulgence, not a necessity. In the case of cameras, begin small and not go for the big. You can always upgrade later on.
So, what's next?
If you're comfortable with creating YouTube videos, you're good to get started. You'll soon be able to begin monetizing the viewers you're creating for your channel. And the fastest, most effective way to monetize your YouTube and earn the income you earn passively is to begin creating courses.
That's where comes in. We help you generate revenue from your YouTube audience by offering self-guided online courses as well as membership sites. Our simple-to-use platform for course design aids educators, coaches and creators of digital content create engaging, custom eLearning experiences to help grow profitable online businesses.
Get it no cost and get the courses, course design along with marketing, selling, and marketing equipment you need to turn your channel on YouTube into rock-solid business. (No tech skills required!)