Make Your Customers Feel At Home YouTube Live
As a content creator the aim of all your activities on social media should be geared towards the same thing: providing an experience that is valuable to your viewers.
If you're looking to grow your YouTube channel but are not making livestreams a part of your strategy then you're missing out a unique opportunity to connect to your viewers.
What is it that you need to get your message out to your audience through successful YouTube Lives? What if you don't have a large viewership, is it worth it?
We had a conversation with business coach Shalena Broaster to answer the issue. As an award-winning speaker and best-selling author Shalena coaches entrepreneurs how to invest in and grow their businesses. her YouTube channel shalenadiva, has more than 50,000 followers who are able to access her content about the best ways to be successful in business and life. Her work has appeared on The Dr. Oz show, Cosmo as well as Fox News, she's received well-deserved recognition for her business savvy and ability to coach others.
Shalena provides a variety of online courses that have proven to be successful YouTube Live, and has witnessed firsthand the power of using YouTube Live to increase course sale.
Take a look at the video below to learn how to sell your online classes using YouTube Live, even if you don't have an extensive audience:
Starting with YouTube Live and Online Instructions
Before Shalena built the successful business she has now, her life was very different. In 2012, she made the decision to end a relationship that was toxic and left all her belongings behind, even her house. The pivotal choice led her to be without a home for two years.
Looking for ways to earn a steady income in order to provide for the family Shalena found online courses. Shalena attributes a lot of her present business success to the online classes that helped to get her back on her feet.
"Hopefully my experience will show that anybody can be successful in the business world, and also demonstrate the potential of starting an online business and how it can change your life," she shares.
So how does Shalena utilize YouTube livestreams for selling online-based courses?
For a demonstration of her approach, Shalena shared the evolution of her online marketing plan.
The first method for selling her courses was via an in-person class she conducted. Following each workshop, Shalena saw an increase in her followers on her YouTube channel, her mailing list and ultimately a spike in course sales.
After she conducted follow-up with paying students in the course, Shalena found that most students had found her on YouTube as well as had attended a YouTube Live before purchasing.
"Each moment I went live, students were buying my classes. The last time I was live for around 90 minutes and 3 people purchased courses that were priced at $197. When I did the math and ran the numbers through my calculator, at the end of 90 days, I realized I earned $7,500 from going live through YouTube."
With an average of 1,000 views on her videos, she was able to increase sales on courses in a consistent manner directly as a result of the livestreams she created.
The adamant fact that you do not require an enormous following to monetize your YouTube. Shalena offers her advice to conduct successful livestreams, every time.
How Do I Host A Successful YouTube Livestream
Here are Shalena's four tips to host a successful YouTube livestream. The livestream you host should achieve the following main things:
- They should support your efforts to grow your business
- The product
- These should establish you as an specialist
- They should grow the brand name and impact of your business.
In other words that you must be creating life experiences that support the goals of your sales.
If you have online courses that teach writers how to write their books, you YouTube Live should directly support this business endeavor. The subject of your livestream might be teaching people how to write their own books, such as.
Another crucial aspect Shalena insists on is making sure that you consider SEO in the creation of your content. While you're creating a live experience but you must approach it in a manner that allows users to gain from SEO when the livestream is completed.
Here are some tips on how to make your video content last via SEO:
- Pick a subject relevant to the course you are offering.
- Search for SEO-friendly words to include in your video description and title. Check to see if your keywords match the ones that potential customers are looking for.
- Include your course's URL or the item you're selling within the first 140 characters of the video's description.
- Two paragraphs should be written about what the video will be about as well as how it will assist viewers learn, or what they can achieve after watching the film.
If you're planning to increase the reach of your other social media platforms like Facebook, Instagram, Pinterest, LinkedIn, be sure to add those platforms in there also. Make sure to add attractive graphics on your thumbnails for your videos. These have a significant impact on your video views.
To see a demonstration of how Shalena sets up and executes livestreams to promote her online course from beginning to end, watch the video above!
Promoting Your Live on YouTube
A strategy to advertise your YouTube livestream both before and after the livestream begins is crucial.
YouTube prefers older content as it offers content to display ads to. It is important to provide YouTube an incentive to feature your film on its recommended video list.
What can you do to make sure your livestream turns into the kind of video YouTube is a fan of?
Here are a few ways you can drive traffic to your livestream, before your livestream starts:
- Leverage all your social media. Share your event link on your Instagram posts , stories and posts. You can also use your Facebook posts and stories in addition to YouTube stories (if you've got at least 1000 followers) for a way to bring people back to the live event. YouTube stories are great as in contrast to Facebook or Instagram where stories last for 24 hours, YouTube stories run for seven days.
- Make it easy for people to join. Make sure to encourage people to sign-up to your channel to ensure they be reminded each time you broadcast.
- Create a community page for your organization and share your livestream on YouTube. If you have at least 10,000 subscribers , and have access to a community page, make sure to add a link to your livestream on it. This is something that many creators neglect when promotion of their YouTube lives, but it's prime real estate. You can use this space to create polls prior to your livestream and ask your audience questions like, which topics do you wish to know more about?
For the way Shalena makes use of her Facebook page to promote her livestreams and learn tips for what to tell the camera about, watch the video above!
Your Free Gift - Online Coaching Business Guide
As a gift to the YouTube Creator Summit attendees, Shalena is offering her guide on how to start your Online Coaching Biz to help fast-track the growth of your coaching business. To download the book take a look at the video below to get the link to the download page.
Join Shalena on YouTube. You can also check out her online school Best-Seller Year.
Want a roadmap to creating the most successful online courses? Download this free guide for the steps to make the course, promote it and market the course.