The marketer's guide to Interactive videos for quizzes

An interactive video quiz is probably the most powerful tool in a video marketer's arsenal for engaging the viewers.

At the end of the day, it allows viewers engaged with video content-- improving their memory of what they have seen and increasing the value of your product.

Unsure how to use the potential of video games to teach your employees , and also sell more? This guide will help. this article. We'll explain the purpose of a video test, what it is and how you can use it, and how to create one from scratch using .

What you'll be learning

1.       What's the video test?
2.       4 ways you can use interactive video quizzes
3.       How can you make an interactive test using
4.       Pop (video) quiz

What is a video quiz?

Viewers can easily choose between responses to the questions you pose - and even skip any ones they're not ready to take for themselves. Based on the type of question you've designed your video will:

• Continue to read the article after the user has responded to your question
• branch out into a new section based on the option the viewer selects

In any case, making a video quiz (psst! It's simple to make an interactive test- we'll demonstrate how in a moment) offers a variety of benefits, such as:

• Better viewer engagement. Instead of interacting only through your video content to hit the pause button and then exit, video quizzes allow viewers to be engaged with the content they are watching by sharing the answers to questions that you've posed in a well-planned way.
• Gathering feedback from users. In addition to using videos to teach your viewers, take advantage of their feedback to collect. Add a simple 'yes or no' or 'multiple-choice form questionnaire at the conclusion of the video. Then, solicit feedback from viewers on how effective the video was.
• Improved audiences segmentation. Based on the selections made by people in your video quizzes, segment the participants into groups that share certain characteristics. Utilize the information you collect to better target your audience through the use of relevant marketing materials.

There are four ways you can use videos that are interactive to test your knowledge

1. Give relevant, relevant material

Utilize video-based quizzes to assist users to determine what material best suits the needs of their students and which products will work best for them.

2. Get customer feedback

Inquiring about viewers' opinions on the brand's new products and asking them to tell you how happy they feel with your services or educational content, video quizzes are great for gathering comments.

What's the greatest aspect? You can collect customer feedback about products, too. Create and share short videos on the idea (based upon customer feedback, like suggestions for new features for your SaaS tool , or an alternative pricing structure) and ask viewers to comment on how they feel about the idea.

3. Make sure you are aware of your viewers' preferences.

This is an excellent scenario for video quiz course designers and marketers who are providing educational materials. Businesses can also make use of the video quizzes to gauge their employees' understanding when they send out annually scheduled training (think DEI, IT, or cyber security training that the majority of companies must provide employees with).

This video quiz example from the Radisson Hotel Group shows how they make use of quizzes in their training for hotel personnel on providing top customer service.

4. Help make education more accessible

Sharing complex information is never easy. However, reducing it to create an immersive experience using videos is an excellent way to make things easy to understand.

Furthermore, you can add rewards to your quiz to keep your audience engaged better. As an example, this EMS Interactive Training Video gives each participant points in response to the answers they provide:

How do you create an interactive quiz by using video?

To begin, you'll require:

• An account that has the Interactive Add-on active
• An existing video or newly uploaded footage is ready to be interactive
• A listing of the issues and possible solutions which you'd like to quiz your viewer on

How do you create a video-based quiz in just seven steps

1. It is possible to add the hotspot feature or overlay to your video. It is possible to create quiz questions in your video by having the hotspots show up during a specific moment in the video or having an overlay show up at a particular time within the video. Here is an example

1. To create, edit or organize your queries, head over to the " Question manager"by inserting any hotspot, and overlay elements. After you've made a question inside the Question Manager You can then include additional hotspots and elements that will provide the answers to your queries.
2. The Question manager is the place where you can add, edit, or delete questions to link back to your hotspot, or overlay elements. You can use the drop-down menu that allows you to pick a question to make the appropriate answer.
3. Fill in the answers with all details as well as the score and then check to see if the information is correct. Once you've completed all the information, click to add the button to include your data to the link to keep your information to the hotspot.
4. Repeat the steps above for any other hotspots or overlays related to the same question. Be sure to make sure that at least one is the correct answer so you are able to track your quiz performance.
5. When you have finished your video, you can use the resultselement in the Overlay Editor to display the results to your viewers in real time.
6. Download and view your quiz in video!

Pop (video) quiz

Just kidding!

In the end, videos will help you engage and inform your audience better whether it's internal staff or targeted customers. Use the information from quizzes to gain knowledge of what consumers want, distill complex info into a fun, engaging style, and delight prospective customers in unique ways.

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