The reason 2023 is the year that entrepreneurs must create an online community
At , we are convinced of the power of online community due to the amazing ways in which it improves Heroes companies and lives (watch the video above and see for yourself)!
With 41% of US creators operating blogs or websites that reach out to their audience in addition to social media, private online communities can be the perfect next step to differentiate yourself, make an impact on the market, and diversify your revenue.
Coaches and creators for coaches and creators, online communities are essential for diversifying and protecting the revenue you earn while giving you more control over your content and customer interactions.
Plus, large businesses have begun to realize the benefits from the more community-based method to expansion, which helps customers improve engagement with their company as well as adapt to changes and overcome challenges more easily.
Twenty twenty-three will witness this pattern continue and expand and provide more options for people to pick from. Therefore, the earlier you begin developing your own social network, the more effective!
In this piece, we'll explore why these online communities are becoming so popular and how you can benefit from their indisputable benefits for your business.
The rise of online communities
"To effectively build a brand, you need to have a network. And once you have the community you need, you'll have a customer for life because they're forming bonds and building the support structure." -- Dexx Williams, Best-Selling Author and sales funnel investigator
Organizations and businesses in all sizes and shapes realize the importance of establishing closer connections with customers as well as patrons. The best method to achieve this is via communities on the internet.
In 2021, the majority of companies believed that having a community was crucial to their purpose as well as 69% planning to increase their budget to maximize their community-building strategy. By 2022, between 79% and 95% of organizations (depending on growth stage) were staffed with an committed community staff.
In 2022, the economy of creators has grown to reach 50 million active creators with a market size estimated at $104.2 billion nearly double the value of 2019. And the number keeps growing. Following this growth Online communities are expected to keep increasing their popularity in 2023.
The bottom line is: Online communities are on the rise. Companies are incorporating these as a part of their business strategy to create lasting connections with their clients. Content creators and coaches also utilize them to manage the distribution of their content and to monetize their audience more effectively.
Why are online communities important?
"Community is the glue that holds my business together. And I love Communities because it allows me to be in complete control in my website without having to use social media." -- Chelsie Kenyon, Marketing Expert and certified coach
By establishing special communities, coaches, and creatives are able to connect with their audience and monetize their work in a meaningful manner while taking full responsibility. These are also great ways to build brand awareness, increase the loyalty of customers, increase growth opportunities, and even scale customer support.
Private online communities can also be an alternative to the social media websites that make life hard for the creators due to constant algorithm adjustments and intricate uncoherent rules.
Another problem is that social networks can undergo major changes We're thinking of you Twitter or, even more importantly, they could even collapse and collapse, like Vine. Establishing your own social network helps keep your fingers off the danger of being unable to access the information and relationships that you've put so much effort into establish.
It also causes distractions for users, and people get tired of frequently getting bombarded by adverts. Ultimately, people look for real connection over just being made to. That's why online communities are thriving--they're the best way to establish trusting, authentic connections between members and creators.
In the end: Organizations of all types and sizes realize the benefits that communities on the internet impact their profits, reputation, and impact. Online communities are also an option that is safe for creators to avoid the complex, ever-changing algorithms and rules of social media that translate into revenue loss.
The advantages of online communities
The online community can provide a variety of benefits beyond connecting and engaging with your audience. Here are six of the principal advantages.
- Discover more effective ways to engage with your community. Communities on the web provide you with greater insight into your customers more than any other strategy for marketing and 86 percent of brand executives saying they've gained "deeper/richer insight into customer needs." Eighty-two percent also say they have gained the "ability to hear and uncover issues," which ultimately helps you leverage your offerings and enhance your relationship with your customers.
- Set yourself apart from the competition. Not everybody uses online community platforms to connect with their followers, and you'll be one step ahead in the race if you set up an area for your users to hang out, collaborate, and interact with one another and with you.
- Bring in potential members. Community that is flourishing has an energy and vitality that the people want to share with their fellow members. If people have good experiences, making connections and gaining results, they'll be more inclined to refer the community to friends and family members. This will help your business grow.
Summary Achieving an online community can be a fantastic method to engage with your customers and expand your business. It lets you take ownership of your content and your customer connections, as well as engage with your customers in a more meaningful and meaningful manner.
Why Communities are essential to your business
Online community platforms are an excellent tool for increase the value of your audience while also engaging with your people.
The enhanced community features of our platform allow you to connect and collaborate with your customers like never before. You are able to record and host the live event and coaching calls, provide networking opportunities to run challenges, and even make your events more gamified, provide live chat in real time, and much more. What do these new features work? Take a look at Tina Tower's walk through of the brand new experience for community members below!
With , you can be in charge of your entire community, events or communications programsall in one location and not rely on social media or using an intricate tech stack.
"The things that help people get to know each other better can be found right inside. It's easy, it's engaging and, when you mix that with all the ways we can help connect people in one location the whole thing is made to allow us to have the most impact possible on those we help." -- David Levin, Author & the founder of Raise Your Inner Game