What is the reason to think About Your Course Name -
The name you give your course determines the course's name. In the end, not only does your course's name reflect your subject issue, but just like any other book, the titles draw users to read more.
You're aware that online audiences have short attention spans, and they frequently make quick decisions from a single impression. A majority of users stay on a web page for 15 seconds at most, so if the name of your course doesn't grab their attention, they could choose to go elsewhere for information that is worth the time.
To help you consider more carefully what to call your class, we've listed six compelling reasons we believe it's crucial to have this conversation about your course name.
The course looks more professional when branded
If you've previously named your courses Bring the name to your mind. How does the title reflect your company's image? The phrasing, the wording as well as the images and banners convey to the student the values of your business? All of us should be thinking about the way their courses reflect their company's brand. By using language you would use to describe your overall corporate style, you'll be ensuring that your course will be a reflection of the services you offer as a whole.
A good course name allows for specific design elements
The more precise and specific the course's name, the more you can utilize it as a branding framework. As an example rather than providing an "introduction to photography" course, the students might say they're have enrolled in an "photography bootcamp" as well as "photography academy." This kind design can unlock a wealth of potential.
For a bootcamp example, you can describe lesson parts as "stations" that allow students to stop and practice a new skill. Learners can run "drills" (quizzes) in order to test their knowledge. With a focused, tailored name, the course unlocks greater potential for creative, unified, and specific course design.
SEO Best practices are able to draw more users
It is also possible to test potential names through Google Trends. The free tool can help you identify search volume patterns as well as related search topics and queries. If, for instance, you search "how to create a video" in Google Trends, you'll see those related subjects are "YouTube" and "TikTok." So If you created the course to "how to create a vlog using TikTok," you may be in a niche where many people will be attracted to your class!
This distinguishes you from the competition.
This is one of the primary reasons the need to take into consideration the course's title. Students must be able to tell clearly in your title the course you provide is different from your competitors.
Let's think back to the photobootcamp model. If your school is a complete embrace of this idea of a "bootcamp" and over time, your course may be known among others as a comprehensive crash course on the subject. People who are interested will begin to realize that your has a distinct design from standard course and will gravitate towards your course as having a perceived benefit over the competition. This all starts with a name!
The name of a course must "mean" some thing.
One big mistake in name-calling courses is falling in the trap of appearing too cute or clever. Acronyms, puns, as well as other idioms are fun and exciting to come up with but, at the final analysis, they're often just cliches that don't mean much. In fact, relying too heavily on a pun can even cause confusion for learners and cause them to be turned off. It is important to be clear and not be a fool every time.
It establishes expectations for learners
Similar to the SEO specificity goals, having a specificity to your name should also address pain points your course is likely to address. A way to consider this is to ask the question "What does the worth of my class?" Most often, it is related to learning outcomes, which are the goals you wish students to gain of the class.
We can think of the video-blog example. "How to vlog," does not really mean anything. "How to Vlog via TikTok" is more effective however, what exactly are students getting from it? "From Beginner to Pro Learn to Vlog with TikTok" explains a bit more about the worth of your class.
What folks are buying is an transformation. The name of your course should establish the expectations of the amount of work ahead of them, while hinting at the benefits. What can your course do to make their lives better?