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In the process of allowing checkouts to improve, optimization of checkout and automation are becoming increasingly essential. Understanding these two checkout improvements can increase your sales while decreasing overhead costs.
Experts in e-commerce are here with insight into check-out optimization and automation.
What is Checkout Optimization?
Checkout optimization is the process that makes products more easily for shoppers to buy. After all, long and complicated checkout processes account for 17% of shopping carts.
- Customizing your checkout form to remove unnecessary fields from your form.
- Making sure the language of each of your checkout form fields is clear.
- The checkout form can be made easy to access by adding it on the same webpage as the information about your product.
- Accepting many kinds of payment methods to ensure easy buying.
Every change you can make to your online checkout experience can eliminate issues with customers and reduce the likelihood of abandoning your shopping cart.
What exactly is the Checkout Automation?
In contrast to checkout optimization, automated tools will actually do some of the work for both you and your customers. This practice is made possible because of the synergy between the technologies within your client's device as well as your e-commerce platform.
Automated checkout procedures comprise:
- accepting automatic payments using the mobile wallet (like Apple Pay and Google Pay) or using pre-determined credit card data.
- Support auto-fill with details about shipping addresses for sales of physical products.
- Automate ordering fulfillment, enrollment in courses and digital delivery to facilitate digital product sales.
How Checkout Automation and Optimization Function Together
In order to create an optimal checkout experience, you need both checkout optimization and automation. Optimizing checkouts will make it easier for customers to complete the purchasing process, and automating the process will remove unnecessary actions. Automating should be your first priority in improving your online purchase process as it has the most positive influence on your sales. When you have reached the limits of automation, you'll be able to improve any other checkout components.
A Quick Guide to improving and automating checkouts
Improving your checkout process is extremely simple with the correct foundational support. Let's look at some efficient ways to start optimizing and automating the checkout process online.
- You can improve the experience of shopping by making your checkout form fields more user-friendly in order to avoid unnecessary actions.
- Make sure to communicate clearly with customers so as to avoid any complications or confusion.
- We have partnered with an industry-leading e-commerce platform that will support the latest checkout improvements.
- Take advantage of the newest checkout tools and features.
- Make sure to update your payment gateway for e-commerce to ensure your online storefront will accept the most up-to-date payments options.