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10 SEO Tips for Driving More Traffic to Your Ecommerce Site

Mar 16, 2022

Three letters are vital to your site's success: SEO. Search engine optimization is an approach to increase the online visibility of your site by utilizing organic results from search engines. Studies have shown that the first five results on Google are the most popular and receive 67% of all clicks So optimizing your web pages allows your business to rank higher on the search result page, and also receive more organic (non-paid and voluntary) traffic by people who are interested in your software or digital product.

Want to learn what you can do to enhance your SEO presence? Here are ten smart Ecommerce SEO techniques to implement immediately:

Tip #1: Use natural, well-written text.

SEO goes far beyond stuffing your content with pertinent keywords to attract the attention of search engine crawlers, in-fact this could result in the opposite effect and even hurt your ranking.

Google's goal "to manage the world's data and make it easily usable and accessible" is reflected in their search engine service. Instead in preparing your content for these internet robots, instead concentrate on creating articles that are based on natural, well-written text that is easy for humans to understand.

As a way to assist the push toward accessibility and user experience, Google recognizes synonyms in text and factors it into their keyword analysis carried out by their crawlers. If, for instance, you're FAQ page is talking about the security of data that is sensitive, it's best to employ a wide range of synonyms - data breaches and leaks, hacking, cyber-attacks, data breaches as opposed to making use of the word "data breaches" frequently and risk getting dinged for having repetitive text.

Tip 2: Don't copy other sites' text/images.

Search engines also recognize photographs, phrases, paragraphs as well as graphics that are lifted from other sites. It's possible to copy other sites' text without a good motive - perhaps you're using words from a supplier or manufacturer - but Google detects duplicate content from anywhere on the internet and will rank your website lower on the basis of it. If you are required to use specific words, you can include a link or mention of it to your site's resource page.

Internal link building is an effective technique for creating a site's structure as well as spreading the value of link equity across the domain's pages.
Making sure that it naturally includes references(in-copy links) to additional information in the site will signal Google's crawlers that there is connection between related pages. The key word here is "naturally"do not put links on your site just because you've not added them within the past couple of paragraphs. You must ensure that the link actually pertains to the subject in question.

If you have a photography website and one of the main category pages is landscape photography. This particular page by incorporating internal links to your blog articles. Be aware that the relevance between pages is key in internal linking. It is more sensible for a blog to feature a post on outdoor photo editing techniques that links to the photography of landscapes page, rather than having the same blog post support a topic like photography of interior designs.

For a quick breakdown Keywords help you clarify what your content about. If a person types in an expression or query into the search bar it works hard to return results that closely match what the user is searching for.

Thus, it's not only vital that you determine the top keywords relevant to your digital business through search engine optimization, but you include them into the content you produce for search engines to "figure out" what your content is about. A good place to incorporate your primary keywords in is your meta description and the alt-text for the images you have on your site and also the title tag as well as H1.

With 20% of searches on mobiles being voice queries companies can no longer afford to overlook this growing trend. The average of the voice-based search results last longer than text searches which are typically in forms of conversational question. When doing a search on your computer, you may ask "best software for editing photos". However, if you are making use of a virtual assistant your search query may be more like "what is the most effective photo editing software".

To optimize their content for voice searches, businesses need to think about how their customers are talking about their product and services and make content that is able to answer these long-form questions that are conversational.

Tip #5: Make it brief.

Be careful not to go overboard with your the product description, FAQs, as well as other website text. It's hard to tell precisely how long is too long it is - Google will not say precisely - however, if users must scroll to read large paragraphs of text, it's way overdue. And not just for Google as well, but also for humans with a typical attention span. (Our increasingly-digitized lifestyle has now reduced our attention spans to a mere eight seconds.)

Tip #6: Make sure it's mobile-friendly.

We live in a mobile-first world, in February of 2017, mobile devices were responsible for 49.7 percent of all web page visits across the globe.

Combined with the fact that Google has begun to give preference to mobile-optimized websites in 2015, there's significant benefits to making sure that your website is mobile-friendly. Digital businesses must be aware of this. It is more than just making sure your product pages resize correctly for mobile users. You must ensure that the entire purchasing experience in your online site is optimized to mobile users by making sure that your call-to-action buttons appear visible and allow the customers to browse on-site.

Tip #7: Clean the air.

Creating an online blog and updating it frequently will have an enormous influence on your SEO effort and your increase in organic traffic for your website. It is best to choose a time (or days) that you will post every week, and then stick to it. Ensure the blog posts will be of value to your customers and contain text links to pages across the site. In the event that you publish new blog posts you can share them with social media in order for organic traffic to your website.

Has your blog been around for awhile? Investigate the posts that were published in the beginning, and see if there's anything you can freshen and re-publish. This will take some of the heat off of the writers of your content and make sure that your posts are on track.

Tip #8: Go over the fundamentals.

Keep in mind that there are more fundamental aspects that search engines use to determine your site's rank that an e-commerce store must be aware of to help ensure SEO growth:

  • Increase site speed. Anything longer than 3 seconds can negatively affect the users experience and could cause customers to leave your site. Making smaller and more optimized images for use on the web can help decrease page load times.
  • Be sure to pay attention to title tags and meta descriptions. Optimizing your title tags and meta descriptions to include pertinent keywords will make the page rank better and incentivize searchers to click through to your webpage.
  • Fix broken links. When you click on links, and receive an Error 404 isn't very user-friendly. Make sure to comb your website for broken links. You should also include redirects to the latest webpages.

 Tip #9: Maintain an eye on the data.

In order to ensure a good SEO performance, be sure to constantly evaluate the performance of your ecommerce site by:

  • Installation of Google Analytics or other analytic tools that measure the value of the search traffic.
  • Examining Google's Search Console for URL errors.
  • Finding relevant keywords using Keyword Planner from Google. Keyword Planner.
  • Using Google's Mobile Testing Tool to ensure the mobile experience of your website is seamless.

Tip #10: Give it A Personality.

Don't forget about the value of the brand's voice. A brand that is friendly will be more appealing to clients, and this encourages them to visit your web site and social networks more often. Yes, you should take your business seriously, but not so seriously that you sound like you're writing stereo instructions each time you write a blog. Add a touch of personality with cheerful text, engaging photos, customer service info and even user-generated material like testimonials of happy customers. In the near future, you'll notice an uptick in traffic organically from those who see your business as an acquaintance.

SEO is one component of increasing your online presence. If you're ready to boost your online presence even more, download 's guide, What You Need To Be Aware of selling online.