2022 Holiday Online Trends in Shopping The 2022 Holiday Online Shopping Trends: Reaching more parents

The holidays can be the most exciting time for online retailers, particularly ones that cater to parents and their children. In order to make the most of this season, it's important to know the people who shop with you and make it simple for them.

We'll take a look the trends in online shopping this year for parents and look at the ways to use the information to increase the sales during the holiday season.

Trends in online shopping among parents in 2022

Inflation is impacting spending on Christmas across the board So it's not surprising to learn that 74% of parents say they are affected by it in their buying decision making. What do these numbers suggest for the 2022 holiday season?

To begin, parents are spending less on entertainment - 59% less on in-house entertainment and 70% less on out-of-home entertainment.

But they're spending more in other areas:

• Food, beverages as well as groceries (58% more)
• Health-related products (57 percent more)
• Fitness (52 percent more)
• Jewelry (50 percent more)
• Electronics (48% more)

For the shopping season, half of parents said that they'll pay exactly the same amount they have in the past and 32% are likely to save money and 17% will spend more. It's a mix of both. The majority (42 percent) will split spending between online and in-person shopping.

Parents typically purchase $250-$999 worth of holiday gifts, but 40% spend over $1000, more than almost every other demographic that responded.

How to be parents' Christmas store of choice

So, those are quite a number of numbers. How can you actually apply this data to your online store? Here are seven ways you can take advantage of these trends in online shopping during the holiday season:

1. Focus on the reviews, validation and also social evidence

Parents are becoming more and more selective when it comes to what they present to their children, and they're spending less on entertainment in general. Your job is to persuade them that your product should be included on their list of gifts that they will only receive.

An excellent way to achieve this is to showcase reviews from satisfied customers all over the world you can. Showcase reviews on your product listings and landing pages. Highlight websites, magazines, and publications that featured your items. Include your Instagram feed to your footer. Include high-quality images of your products being used by kids and parents.

For reviews to be collected, think about making review request emails. review request email when your item is given to the client. Through Klaviyo, you can schedule your email to send in a couple of days after your the order arrives on customers doorsteps. This gives your children time to have fun with your toys or wear their clothes or even taste the food you served. It is also possible to automatically include an option to write a review for the specific item they bought, making it easy parents and busy dads to provide reviews.

2. Be sure to educate your buyers

In the same vein, take the time to inform parents of the reasons the reasons why your products are an excellent choice for their kids. Do they come from nature? Can they aid in the development of an ability? Can they help keep kids cozy during winter? Are they able to help parents' lives?

Veer provides a lot of details on their website that provide details regarding the safety and technology as well as warranties and the features of their cars. They also pack in video and images so that parents can truly visualize what they have to provide.

There are a variety of methods to accomplish this. Create blog posts that highlight all the ways kids can learn from the toys you have. Make an ebook available with more information about the importance of safe cups and plates. Answer common questions on an FAQ page.

Offer all the info that shoppers require to make an informed choice about your product.

3. Be specific in your marketing campaigns

The data isn't simply useful when it comes to making decisions about products It also helps guide your marketing activities so that you are able to connect with your the customers on a higher degree. One of the most powerful methods to achieve this is by segmenting - - groups of contacts which have certain features with respect to.

Let's say that you sell various educational toys. You can tag those products in accordance with the age bracket the toys are appropriate for. You can then make use of data from previous purchases to send parents emails with children who are in the same category. In the end, a person with a child of one year old doesn't want to be weeding through lists of video games bicycle accessories, dart boards. But parents with ten year olds would appreciate the idea!

It's not just about old age either. You can segment your mailing lists according to the most recent trends in shopping online or by characteristics like clothes size, type of allergen and location or amount of orders. The options here are nearly limitless, and allow your clients to cut down on time while also catering to their specific needs.

Check out this segmentation guide by Klaviyo to explore more options.

4. Reduce the complexity of buying

The Christmas season can be a bit hectic for parents, who let's face it, are already busy enough! Family photos are to snap, events to attend, holiday shows to enjoy, gingerbread homes to make Light shows to watch, food to bake - the list goes endlessly. If you simplify the process of buying gifts as you can, you'll be better positioned to win their customers' business.

What exactly are you able to do that? Here are some ideas:

5. Make it easy for shoppers to discover what they're searching for

If parents are unable to identify the dimension, product, or product they'd like to purchase, they'll head elsewhere. Make your navigation simple and intuitive. Keep it to a couple of things in your menu, then nest secondary pages below so users aren't overloaded with choices that do not apply to them.

If you have more than one or two items you want to categorize them using data from internet buying trends. It is possible to include similar items across different categories in order to make it simpler. You could, for instance, group books by category, genre, or age range.

You can also add filters to your online store for customers to narrow their options. Magna-Tiles includes filters on brand and category, price, product type color, interest, and brand.

Add an option for searching to your main menu or footer - somewhere it's highly visible. It is possible to use tools such as Jetpack Search to provide relevant results, correct spelling mistakes, and let shoppers filter pages based on categories, tags, dates and many more.

6. Make an omnichannel plan

A omnichannel strategy connects offline and online interactions, so customers can shop and engage easily across multiple platforms - in-store, on your website, on social media, and so on. Since the majority of parents plan to split their shopping between physical stores as well as online, this becomes more important than ever before.

There are a variety of strategies to help you get the most value from omnichannel ecommerce, including:

• Support that is top-of-the-line across every channel.
• Connecting payments online and offline in order to make sure that every purchase is connected to a single user.
• It is now easy for customers to return items both online and in-store.
• Using a CRM to aggregate all the information and history about each client.

7. Give multiple options for purchase

When the holidays are in full swing Make every effort meet your customers wherever they are. People prefer all different sorts of payment options. Some would rather pay using credit cards while some prefer to reserve their item through the web and then pay with cash when they pick it up in your store.

Get your marketing campaign started for the holidays

If you're looking to connect with parents during this season of giving You'll have to be aware of the latest trends in online shopping as well as be aware of parents' requirements as completely as you possibly can. as well as Klaviyo is here to assist.

provides powerful tools to simplify payment, take advantage of a range of payment methods, and make finding the right items easy.

Klaviyo handles marketing and helps you create highly personalized emails, automate your marketing efforts, and learn more about your customers.