21 tools for content marketing to make your work life
We'll face it. In the current crowded online marketplace Content marketing is a must. It's how marketing teams engage viewers, generate excitement and connect with their target personas.
It can be difficult to decide the tools and resources that will be the best fit to your company, as well as whether or not you need any Content marketing tools in the first place.
We've made this A-Z list of the best ways to promote content for 2022.
What are the different types of marketing techniques for content?
It's the way brands can are able to get their message in front of the right people.
The majority of consumers also use the content of brands to find out more about particular products, industry news as well as entertainment. The possibilities are virtually endless in terms of making your content more relevant to different customer profiles.
There are six different types of content marketing tools business brand owners and managers should include in their tool kit:
- Content writing tools
- Tools for optimizing content
- Content distribution tools
- Tools for marketing analytics
- Tools for managing projects
- Hosting and streaming tools
21 of the best tools for content marketing to make your life (way) easier in 2022
Do you want to grow your following and increase sales by 2022? Here are the top Content marketing tools that can help you put your small business on the map:
1. Airtable
What it does
Airtable is a management tool that provides small businesses a centralized system to organize their work. Airtable can be used by users to manage projects, connect with customers, and more. Airtable to oversee projects, connect with customers, and keep track of the latest concepts.
The best features
People love Airtable for its ability to integrate with other apps for easy collaboration. The features for managing projects can be set up to suit your needs, and can link records between tables.
Pricing
They offer four pricing tiers which range from $0 up to $25 per month.
2. Ahrefs
What does it do?
This all-in-one set of content marketing tools is known for SEO optimization as well as the ability to conduct market research. Ahrefs assists marketers in tracking the competition, improve their ranking as well as increase their engagement.
Top Features
- Tools for webmasters free to use for checking your site to identify issues
- Beginner-friendly
- Continuous feature updates
- Join an community to get to know your fellow members
Pricing
If you're interested in checking out Ahrefs to see if the service is right for you, it offers a $7 seven-day trial option with no cost Site Audit, and Site Explorer tools for anyone to use and you may also opt to purchase a full-access paid account.
Monthly subscriptions begin at $99 for accounts for personal use as well as $999 for companies. There are also annual payment options for a reduced price.
3. Asana
What is it that it can do
Another popular project management platform assists marketers in coordinating every aspect of their daily work and long-term plans.
The best Features
Asana is renowned for its collaboration power, however it is also packed with awesome tools for marketing content:
- Options for customizing your organization
- Tips for optimizing workflow
- Marketers are able to share their duties across multiple projects, without having to duplicate
- Reporting and tracking capabilities
Pricing
They offer three plans:
- Basic: Free plan designed to individuals or those starting out with marketing content
- Premium: $13.49/mo
- Business: $30.49
4. Buffer
What it does
This social media management platform is crucial for small-scale business owners that have to handle everything. Buffer assists you in increasing participation on your social media accounts as well as design future campaigns.
Top Features
- Make connections to a myriad of social media profiles
- Up to 2,000 posts can be scheduled in advance on each account.
- Utilize recurring posting schedules
- Add team member privileges
- Analytics and reportage
Pricing
Apart from a trial plan that gives you access to the basic functions, Buffer provides a free 14-day trial. You can also choose from the following:
- Pro plan: $15 per month
- Small business plan Monthly cost: $99
- Medium Business Plan: $199 per month
- Big business plans Monthly cost: $399
If you choose to pay each year, you'll get a 15% discount. Additionally, all Buffer plans are half-off for non-profit organizations.
5. Constant Contact
What is it that it can do
Constant Contact is the ideal option for sending out email marketing campaigns. It also includes e-commerce as well as domains, as well as logo design for a full suite of small business products for marketing content.
Top features
- Make professional emails
- Intelligent website builder
- Create an online store starting from scratch
- Free LogoMaker
- Make social media ads available from your dashboard
Pricing
The Core plan comes with everything you need to grow your small business online With plans beginning with $9.99/mo.
6. Dropbox
What is it that it can do
Dropbox functions similar to an additional storage cabinet that is within the cloud. It is a place where you are able to safely save and collaborate on files. The files are synced instantly from computers, Macs, Windows, Android and many more.
Top features
One of the best features of Dropbox is that you can upload photos or other documents with others, even if they don't have the Dropbox account. And with an account with a Dropbox Business account, you have additional options like data backup and recovery documents, document analytics, as well as advanced collaboration tools.
Pricing
Their tiered pricing plans for business customers range from $12 to $25 per month, but a free Dropbox account is enough to get started.
7. Figma
What is it that it can do
Top Features
- Drawing and vector network tools
- Auto-layout features automatically adjusts the size of components across an interface
- Teams can simultaneously edit designs
Pricing
Figma is a free service for beginning teams, with up to 2 editors as well as three projects but they also offer business and organizational plans.
- Professional: $12 per editor/per month
- Organization: $45 per editor/per month
8. Frase.io
What does it do?
Frase is the one-stop search engine optimization, writing content and keyword research tool. The AI-powered content marketing tool is ideal for small-sized business owners as it can cut your content creation and research time by half.
Top Features
- Make content briefs within minutes
- Produce high-converting copy
- Content optimization, SEO, and other tools for ranking websites
- Analytical tools to stop the decay of content and identify opportunities
Pricing
- Solo plan for those who are just beginning to learn about content creation, $19.99 per month.
- Basic plan for small and freelance entrepreneurs, $44.99 each month.
- Team plan: intended for agencies and teams who are looking to expand their content creation, $114.99 per month.
9. Grammarly
What it does
Grammarly is an editing tool that helps improve your writing skills, such as spelling, grammar, as well as the tone and style. It fine-tunes the messaging in emails and blog posts, as well as private messages, as well as anywhere you type in your web browser.
Top Features
- Real-time writing feedback
- Integration of existing platforms
- Style guide
- Snippets
- Brand tone
Pricing
Chrome extension is completely free to use, but those who pay (starting at $12 per month) come with extra features that content creators must have.
10. GoDaddy
What it does
Need a website? Create it using GoDaddy. You can start with nothing and have a simple website that can be ready to publish the content you want to publish in just a few moments. GoDaddy provides online bookkeeping and security tools that could make your website a model for success over time.
Top Features
- Beginner-friendly drag and drop web design instruments
- Automatically converts your site's content into mobile
- PCI compliance in the cloud
- A plethora of websites that are pre-built including templates, templates and stock photos
Pricing
GoDaddy Website Builder provides four price plans:
- Personal: $5.99/mo
- Business: $9.99/mo
- The Business Plan: $14.99/mo
- Online Store: $19.99/mo
Marketers may also make use of GoDaddy for budget-friendly WordPress hosting, starting as low as $3.99/mo.
11. Google Docs and Sheets
What does it do?
These tools for marketing content help in organizing marketing campaigns managing cash flows, and everything in between. Docs and Sheets are essential to the toolkit of every marketer for creating, organizing and collaborating.
Top features
- Simple document sharing and collaboration
- The cloud saves your data immediately.
- Numerous combinations
- Joined your Google account for a simpler access
Pricing
They are totally available for free, however there is a chance that you'll need to pay a little more for extra storage should you run out.
12. Google Data Studio
What it does
Today, marketers are able to integrate data sets into marketing applications without any prior programming experience. Another , free Google cloud-hosted app, Google Data Studio, allows small business owners to make professional reports and interactive dashboards that provide a single analysis of their marketing data.
Top Features
- Drag-and-drop report editing
- Configurable charts and tables
- Text and images that can be customized
- Tools for collaboration and sharing are available through Google Drive
- Connects data across Google suite application
Pricing
Google Data Studio is free to make use of.
13. Hootsuite
What it does
HootSuite allows marketers to schedule content , without the need to share it manually when it is appropriate for the day. Create your content and schedule the time and date to publish it to social media for streamlined content marketing campaigns.
Top Features
- 35+ social media platform integrations
- Save, create and then schedule posts. Save, save and schedule
- A simple dashboard lets you see the latest posts across multiple accounts
Pricing
HootSuite offers four pricing levels:
- Free: 1 social accounts
- Professional: $49/mo, 1 user/10 accounts
- Team: $1299/mo, 3 users/20 accounts
- Business: $599/mo, 10 users/35 accounts
14. HubSpot
What it does
The complete set of marketing tools will take care of everything you need to manage, monitor, and measure all of your online marketing efforts.
Top features
- Single platform for all your marketing requirements
- Deeply integrated components provide transparency to ensure optimal results
- Customer support is rated top-of-the-line.
Pricing
Many of their tools are free, but plans start at just $45 per month for more in-depth analysis.
15. Squarespace
What does it do?
Beyond just an eCommerce is more than just an online platform. With powerful SEO content marketing tools small-scale businesses can discover which sources of traffic are driving traffic to your site and the way that visitors interact with your site's content via deep analysis.
Top features
- A variety of online store templates
- Email campaigns and SEO tools
- In-depth analysis
Pricing
Squarespace plans start at only 12 dollars per month.
16. Slack
What does it do?
The best features
According to Slack it is a great app that produces important results:
- 32% improvement in productivity
- The internal mail department has been cut in half
- Companies are so interconnected that they hold 25% less meetings.
Pricing
Start communicating more effectively for only $8/month per user.
17. Trello
What does it do?
The project management software allows teams to approach content marketing from a collaborative approach using custom charts, lists, and graphs.
Top Features
- Advanced search options and filters can help the marketers locate what they require quickly
- Make your own plugins and extensions for Trello
- Documents, teams, and schedules organized
Pricing
Trello only costs $5/year per user.
18. Record
What is it that it can do
This extension allows users to easily share and record screens to make videos more simple and collaboration. With the ability to record unlimited screen footage, it's an ideal tool for online course creators as well as videos as for marketing strategies.
The best features
- Unlimited screen recordings of your screens for free
- Screen recordings and share them across teams
- It seamlessly integrates with the ecosystem
Pricing
Record is a free extension for your browser. Record extension is completely free for you to download and install on your web browser. It is suggested by users to purchase the Pro package ($20/month) to get maximum benefit from the premium capabilities.
What is it that it can do
Not your average video editor. Create comes with a set of tools which allow small business owners and marketers to make high-impact social videos in just a couple of minutes. The user-friendly interface helps simplify video marketing by providing clear instructions throughout the process.
The best features
- Video creation tools for beginners
- Begin with a template, or upload content of your own
- Premium stock library of HD videos, images as well as music tracks
- Branded content that is fully branded
- Automatically tailor the content for every social media site
- Upload videos to the Internet straight from Create
Pricing
- Plus 500GB per week, 5GB per week every year, and $7/month billed annually
- Pro: 20GB/week, 1TB every year, $20/mo bill every year
- Business: No limits on weekly usage with 5TB of total storage. $50/mo per year
- Premium: Unlimited live streaming, 7TB total storage $75/mo
20. WordPress
What it does
If your strategy for marketing content involves a blog, then you'll need WordPress hosting. Simple design tools let you to create and store content, track the number of visitors to your site, analyze insights and many more extensions.
Top features
- Integrated visitor statistics
- Thousands of customizable themes and templates for you to pick from
- Beginner-friendly drag-and-drop-editor
- Direct access to social media sharing and buttons for social media
- Custom domains
Pricing
Pricing plans begin at $ 4/month for personal accounts and go up to $45 for the business version.
21. Yoast
What is it that it can do
Content marketing is essential. Yoast provides SEO tips for marketers, articles, and reminders for blog articles and web pages. Do not forget to add the meta data or internal links ever again using Yoast.
Top features
Yoast helps make optimizing websites easy for small-scale business owners as well as marketing departments alike, with simplified checklists and easy SEO recommendations.
Pricing
Paid Yoast subscription plans that include access to their extensive database of knowledge, in addition to their most advanced SEO tools cost $229 annually.
Wrapping up
The 21 marketing tools listed here are just the beginning for companies that are beginning their digital marketing journey. Keep in mind that it's not necessary to do on your own to create a successful business, and creating marketing campaigns can be easier than ever using the right tools that will aid your growth. What do you mean by that? Work smarter, not harder.
Do you want to take your content marketing to the next level?