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3 Key SEO Strategies for Small Businesses

Mar 6, 2024

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In this blog we'll discuss why optimising SEO is essential in greater detail. In addition, we'll discuss the strategies that you should apply to your small-business website. Let's get started!

The importance of SEO for Small Businesses

Because of its nature Google algorithm, the SEO strategies that are considered as the most effective tend to changing over time. However, there are some 'big-hitters who are likely to ever lose their magic.

Three SEO Key Strategies for Small Businesses

1. Focus on Long-Tail Keywords

SEO experts initially believed that simply targeting certain keywords was sufficient to draw Google's interest. However, the successful SEO now depends specifically on the long-tail keywords.

That's right, long-tail keywords more clearly reflect what the person searching for them actually desires in the end, and that's exactly what search engines like Google are looking for. They are believed to send about 70% of traffic to blogs and websites, making them an ideal solution for small business looking to get their content out in the market.

The process of researching and implementing long-tail keyword phrases is just the identical to the process used for the more conventional keywords. What's important is to focus on more natural phrases that comprise three to six words long.

2. Design Mobile-Friendly Pages

Google now ranks websites with mobile compatibility over those that don't (on average). This is because mobile searches have outpaced desktop search by a significant margin. Mobile searchers also make up greater than 52.2 percent of internet traffic in the world which is why it's vital to take into account their requirements.

An excellent place to start is by making sure that multimedia content of your website is accessible by mobile devices. It is also important to ensure that the text on your site is read, your loading speeds are good, and the pop-ups you use are unobtrusive. The Google Mobile-Friendly test is an effective method to test your website's mobile compatibility, and get some suggestions for improving it.

3. Leverage Your Social Media Profiles

A lot of marketing professionals believe that including links to your website via social media sites can make a a noticeable impact on your ranking. The links aid the search engine understand which sites are the most popular and reliable as well as determine the best place they should rank for relevant keyword phrases.

Try asking your users directly to share their content or even offer a reward for doing so. For example, you can hold a contest or provide discounts. In terms of SEO, the more internet-based activity there is that's centered around your business as well as your brand, the greater.

Conclusion

SEO is important because of a myriad of reasons, but it's particular important for small companies seeking to establish themselves. Strategies for SEO that work effectively could help boost the rankings of your SERP site as well as establish your company's presence online. This will result in increased site visits and increased conversion rates.

In this blog we've covered three easy (yet highly-effective) SEO strategies that can aid small-scale businesses. You'll want to:

  1. Concentrate on keywords with long tails that mimic real user queries.
  2. Ensure that your website has been optimized to mobile use.
  3. Use social media to link back to your website and to encourage sharing on social media.

Are you still having queries about how you can perform SEO effectively as a small-sized company? Let us know via the comment section below!


Zeph Bluestone