30 Amazing Examples of Outstanding About Us Pages to Inspire You

It's not enough to sell your product to consumers. It is essential to gain their trust too.

A way to achieve this is by describing the person you represent and also what your business's mission is concerning. The most effective and simplest method to accomplish this is to make your personal About Us page.

It's likely that you've stumbled across a few About Us pages, but what do you know about the most effective ones?

Before we get started to discuss the particulars, let's have a look at an outline of About Us pages and dissect the most commonly used template.

What Is the purpose of an About Us Page?

An About Us page exists to tell a company's story and history and make it easier to connect with their customers.

The public wants to know who is behind the company they are supporting. An About Us page provides the ideal opportunity to pull back the curtain and reveal who's working in the background.

However, the most important thing is that the About Us page facilitates trust between the consumer and business.

The survey found that over 33 percent of people say "trust" is a crucial aspect when deciding on which companies they will support.

What are you able to do to create an experience that is memorable? We'll look at some of your components that you must include on your About Us page.

What do I need to write for the About Us Page

The top About Us pages share the history of the founders as well as the company. It's a chance to pull off the veil on the business and reveal its creators.

One of the best-performing About Us pages:

• Connect the client with the company on the level of
• Provide context for why the founders came up with this business idea.
• The company's values are all shared along with objectives, mission, values, and values.
• Answer any questions that consumers may have about the business

How do you achieve these objectives through the About Us page? First, look over a popular About Us page template that can help you succeed.

Our About Page Page Template

There are four major elements for your About Us page:

     1. Tell the story behind why this business was started.

Now is the time to think about your business's "why." This could be the factor that sets your company apart from the other companies on the market.

Let us know how you got your inspiration to begin your own business, and what motivated you to start your business.

     2. Tell us about your story, and the your role as a founder as part of the group.

You are who you're? Do you think you are the right person to run your business now? Let us know your story, your experience and personal story. It will help you connect with your customers.

     3. Keep track of the growth of the business

State everything from the obstacles and product improvements. Make sure your customers are up-to-date. What's the state of the industry in the present? What makes it different from the prior position?

     4. Document the mission and the vision.

What problems is your company trying for solutions to? What is the direction it's headed? End with your About Us page by detailing what steps you're taking to turn your business into your vision for the future.

With these four components, you'll create a stellar About Us page that will attract potential customers.

Important to consider the requirements of your customers too.

Members of your market want to understand your purpose, social proof, and the examples of your products. What you put on your About Us web page will increase trust among your target customers.

Now, let's take a look at some businesses that struggled for these components and brought these elements into existence.

30 examples on the information on our About Us page (by Industry)

No matter what industry you're working in You can make use of an About Us page on your web site.

The four aspects mentioned above are essential to every About Us page, different industries might have their own approaches.

Below are 30 of the most effective About Us pages, sorted by industry. You can learn from their successes and take the strategies they have used when creating your personal.

Technology Companies

HubSpot

The HubSpot's About Us page starts with its mission and is a direct link to the background of the business. In addition, this page features a video from the chief executive who discusses his first encounters with the company's founder HubSpot and his vision for the company's future.

By putting up a video on the About Us webpage, HubSpot engages browsing prospects with a new medium may be interesting to learn about.

Buffer

This can be a fantastic way for bringing the attention of all employees and demonstrate a true cooperative strategy. Instead of focusing solely on the people who started the organization, businesses should highlight the people that manages the day in and day out and makes the magic take place.

Vidyard

Videoyard's About Us page begins by highlighting the company's mission and flows directly into the main capabilities of the program. The page has a product demo video that you'll see while you're browsing the site, and provides additional examples of how to use. Additionally, the business's management is noted.

The high-level design of the About Us page places the primary focus on the advantages of the product while putting a greater emphasis on the whole team. If the product you are selling is difficult and complex, this could be the ideal approach you can think about.

Consumer-Packaged Goods (CPG) Industry

RXBAR, The Sill, and Hydrant are three consumer-packaged good (CPG) firms that make use of The About Us page to tell their stories.

RXBAR

RXBAR is able to build it's About Us page in the light of its past history that dates back from 2013. The headline is bold and draws the reader to the site by emphasizing its founding.

"It's 2013, and we've made a call to B.S. for protein bars" the text reads.

The Sill

Sill Sill is a direct-to-consumer business that has a simple but effective about Us webpage. It concentrates on the history of the company, and outlines fundamental facts regarding its initial members and their evolution. It solicits applicants to submit applications for positions.

It's efficient because it's simple and clear. It's a clear example of how About Us pages don't have to become overloaded with data. Instead, you are able to easily describe your services and yourself but still get the message to the correct audience.

Hydrant

Hydrant's About Us page begins with an appealing photo of two individuals toasting as they carry the product in their hands. If you look through the text, you might conclude that these hands belong to John and Jai Two founders.

The webpage is split into three sections, making it simple to read in sections. This is the ideal way to design your website because it directs readers to read the information slowly, in a a style that's not too excessive.

Each page is designed to draw readers in and lure them into reading more. In the end, each page closes with the signature of John Jai, giving it a personal touch from the founders, that will make you feel like you be friends with today.

Insurance

Three companies: Zebra, Lemonade, and Clearcover are three companies that operate in the area of insurance that are paving the way with stunning About Us pages.

The Zebra

The firm's About Us page focuses on the future nearly identically to the previous. The site begins by introducing the title "Our strategy for success." The section on the business's purpose is brief, and next, the page flows into a section about how the culture at work.

Lemonade

Its About Us page is designed around the concept of "makers." By using this approach The company points out that its employees are actively engaged in the development of its product and are "makers" within themselves.

Lemonade has minimal information about itself on their About Us page, but it's in line with its branding image. Lemonade, for example, uses excess white space on its page's websites to showcase an image of pink with a dash. The landing page on this one isn't any different.

With just two words and illustrations, Lemonade provides a high-level outline of its company and the people who are building it.

Clearcover

Clearcover uses the standard About Us page template that guides readers through the story of the company. This page is focused on the company's story through the division into five main sections: beginning, growing, changing in the future leaving, quitting and creating portions.

Fintech

Dave, Chime, and Riskified set the standard for informative About Us pages in the tech industry of financial services. Here's a look at why.

Dave

Dave is a banking institution designed with the human in mind It includes an About Us page with simplified text and captivating illustrations.

These two areas are created with the two column layout, which allows users to navigate across various subjects such as its mission, the tale of its creation, and more. The design style is attractive (and consistent with the brand) which makes the viewer want to keep scrolling down to find out further information.

Chime

Chime's About Us page is heavily inspired by copywriting in contrast with Dave's. Chime uses an explanatory strategy by highlighting its partnership with local banks, and then pointing out the benefits which distinguish it from its rivals.

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It's not an unusual approach for a company like Chime. Fintech has a lot of rules that must be followed. Chime would like its clients to know why their technology is unique.

Focusing on your messaging and eliminating any irrelevant content on your site and you can concentrate on the most vital aspects of your business as well as your branding.

The risk of being a victim

Riskified highlights the story of the company on its About Us page in a unique and captivating way. It's not always easy to organize your company's past into smaller pieces. In addition when you need to record everything in the About Us page can drag on forever.

Riskified included an interactive timeline which highlighted seven significant milestones in the development of the business. It is possible to switch between them and view the latest illustration along with brief descriptions of each company event. This is a great approach to inform and entertain new customers at the same time.

Healthcare

Wheel, Clear, and Healthgrades are the leaders in the health industry regarding About Us pages.

Wheel

Wheel's About Us page is broken down into everything you should know into bite-sized chunks. This page highlights key information that you need to know about the organization. Everything from funding successes up to the place of its headquarters is organized into the sections.

Think about using this template to present all important information that your customers should be aware of about your company. If you could condense some basic facts into these sections it is possible to leave room to tell a more compelling story in an additional section of the webpage.

Clear

Clear's About Us page concentrates on three main aspects, such as the company's vision, its fundamental values, and the networks. Clear uses a company video to present the company as well as what's working on.

Healthgrades

It's a good thing that Healthgrades' About Us page incorporates an integrated navigation bar which allows the user to switch between four subheadings: About, Hospital Awards and Ratings Quality & Reports, Careers. A second navigation bar helps make it much easier to navigate on the About Us page, so it's not overly stretched.

The site keeps visitors engaged because they do not have for new content constantly. It allows users to switch around between pages and gain a bit more information than if they had a static website.

Pets

BarkBox, Wag, and Ollie are among the top pet' supplies and care companies that have impressive About Us pages.

BarkBox

The BarkBox's About Us page is an unforgettable image of dogs. It is simple to navigate by showing the various businesses it has to offer. Each has its designated section along with the relevant text as well as photos.

Its About Us page shows that it's not necessary to go in-depth about your business's history if you do not think that it's necessary. BarkBox offers a variety of services, which is the reason it makes use of this page to make sure that its customers understand the options available.

Wag

Wag is a simple structure on its About Us page with a photo of a woman along with her dog. There is also a headline, a concise description and an action asking viewers to "Meet the leaders of Wag." This can be a great approach to provide the buyer with all the information they require to comprehend the fundamentals of the business.

"Wag's" About Us page can serve as an excellent reminder that you don't necessarily require a lot of detail with the About Us page content. Focus instead on providing the most fundamental description of your company and highlighting the most important points.

Ollie

Ollie's About Us page includes a secondary navigation bar to split contents into separate sections The Story and the Team. Furthermore, every page utilizes animations to engage readers and draw their focus to various areas with important details.

Transportation

Lyft, Uber, and Bird All three companies have different ways in telling their tales.

Lyft

The Lyft's About Us page is geared towards those who manage the company behind the back. This page can cause irritation for the new drivers as well as team members who want to join the company. It is different from others About Us pages that we've seen.

Uber

The Uber's About Us page contains a note written by the CEO of Uber. The CEO's picture is displayed as the principal image on the page. Since most people worldwide are acquainted with the Uber brand, Uber uses this page to chart its strategy.

In publishing the letter of the Uber's CEO, Uber gives consumers a glimpse of the ways Uber is evolving.

Bird

The Bird's About Us page is designed around its core values. Bird is able to define its values through a distinctive symbol, which is related to every aspect of the business.

Music

Spotify, Mighty Audio, and WaveXR are the three companies to have distinct About Us pages as leading technology companies in the field of music.

Spotify

Spotify's straightforward approach to the About Us page shows that it's feasible to provide only the most essential information about your company, provided you're an internationally-known company.

Mighty Audio

Mighty Audio shares its story by presenting two blocks of text. Then, it highlights the company's work on its site's on its about page. The contrast of the dark background and light blue header text is striking.

Consider ways of incorporating the use of contrast colors on your pages, so that your essential information is visible.

WaveXR

WaveXR breaks down its About Us page into four sections: the team, the values, careers, and press. The page opens with a short description of the company , and invites users to visit the four subheads on the page to discover more information about the company.

Billing

Chargebee

Chargebee makes use of hashtags from social media to link the dots between its About Us page as well as social media. The headers greet customers with hashtags, encouraging to share their posts through Twitter.

ReCharge

    ReCharge has a testimonial from a previous customer directly to its about Us webpage. There's no better method to learn more about a company other than an existing client?

You can ask one of your committed customers to provide the details of their experience. Include it in the About Us page to increase trustworthiness.

Cedar

Cedar incorporates various elements of design, including pictures, illustrations as well as text and shades on its About Us page. The site starts with a short description, then immediately introduces the co-founders.

Make use of as many distinct visual elements as you are able to incorporate on the About Us page that are consistent with your branding. Different elements in different designs can keep your users interested in your content.

Travel

Collective Retreats, Localeaur And Away are leading the industry of travel by utilizing innovative About Us pages.

Collective Retreats

Collective Retreats is a simple but effective way to present the About Us page. The website includes three lines that cover the description of the business along with a quick overview of its general strategy for its product.

Reduce your information about your business to a few paragraphs, then make sure you incorporate that details on your About Us page. A short description of your firm is great on the page.

Localeaur

Localeur has a picture of its employees on its About Us page as its primary content. It's a good choice for a community-focused company.

Abroad

Its About Us page is designed around the values the company is a firm belief in. This approach is similar to businesses that operate by their beliefs.

Best About Us Page

Dave has the top About Us page due to the minimalist layout, easy copy, and engaging pictures.

The website matched with the brand's image and also told the founder's of the company in a playful and comical way.

Conclusion

Your site deserves a stunning About Us page. This page gives you the chance to tell your story and the vision of your company and its mission.

Are you looking to share your About Us page ideas? Share your thoughts with the community through the section of comments below!

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