30 key Member Site Statistics for 2023, plus tips to boost Your Strategy

   Reader Disclosure

                  We've scoured the most recent research in order to provide you with current membership statistics for sites and information on the rising subscription trend.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The rise of the Creator marketplace has made it possible for entrepreneurs to make money from their concepts. Through tools like Member, the idea of launching the first membership site has become easier than it has ever been.

A comprehensive list of membership site statistics gives you the confidence to navigate the evolving landscape.

There's an array of membership websites available. In this piece we focus on three defining categories in the industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This information will not only guide your marketing efforts but will also give you a glimpse into trends to come in the field you are in.

Ready to get going? It's time to start the math!

Learning Management Systems (LMS) Stats

An increasing number of companies use learning management platforms (LMS) to develop websites for education or to incorporate the elements of education into their membership websites. This is a great way to boost the value of your business and broaden its offering.

Let's now dive into the LMS market for platforms.

• A 2023 market research report from Fortune Business Insights discovered that the global LMS market size was estimated at $16.19billion. The market is expected to rise to $18.26 billion.
         
  
• In 2030, the number is projeced to grow to a massive $47.47 billion.        
         
  
• The most rapidly growing marketplace is Europe however the most important market will be North Americaaccording to a report from Straits Research.
         
  
• The growth is due to improved internet connectivity and the increased adoption of smartphone technologies in educational institutions as well as the increasing preference of consumers to LMSs.
         
  
• The majorityof Fortune 500 companies use elearning or LMSs to onboard and educate employees in accordance with eLearning Industry.        
         
  
• LMS students use these devices to access their online courses: desktop (89%), laptop (76 percent), tablet (25 percent), and smartphone (19 percent). It is evident that it is essential for LMSs to be responsive in order to cater to the various needs of students.
         
  
• The most requested LMS functionalities between 2022-2023 were accreditation and compliance management (53 percentage), content authoring (15%)) and course libraries (15 percent). (Capterra)
         
  
• The typical LMS software budget is between $15 and $40 per user.
         
  

Statistics on Association Membership

Associations typically represent smaller entities committed to a certain career, trade or charitable cause. They typically collaborate with member organizations, trade collectives or even a combination of each.

The principal goal of these organizations is to facilitate sharing of knowledge, to promote the best practices, expand the member network, and promote their members' interests.

Unlike mainstream businesses, association membership organizations cater to an exclusive audience that has specific needs.

The mission of any association is often shaped by its sector or the cause it serves. Now, let's explore some of the best practices to boost the effectiveness of marketing for associations as well as increase enrollment.

• Most of the reasons why people join organizations are network opportunities (64%) as well as continuing training (39%) and learning how to apply best practices in their field (33%).
         
  
• 49 percent of associations have reported the growth of membership between 2022 and 2023 rising to 38% from the year 2022, as well as 26% by 2021 which indicates a rapid increase of membership growth in the last 3 years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• Associations' top motives for why potential members aren't signing as members include the perception that there is no value (60 percentage) in the absence of brand awareness (39 percent), lack of financial support from employers (29 percent).
         
  
• 34% of organizations ask participants to sign up for their community as a way of getting their members involved.
         
  
• 48% of associations give members the option of a three-month grace time to access benefits once their membership expires.
         
  
• Engagement is by far the most frequently encountered issue in associations, which is 51% being able to connect a lack of involvement to the reason that members failed to renew.
         
  
• Innovation is key in determining members' retention and acquisition. But, only 25% of associations reported as highly or exceptionally innovative. (Marketing General)        
         
  
• 13 percent of organizations which added, changed, or canceled events observed increased engagement from members, indicating that it's important to change your plan. (GrowthZone)
         
  
• 60% of HTML0 offer their members automatic annual payments, 14% offer automatic monthly payments, but only 26% provide the two options by 2023.
         
  
• The only thing is that 38 percent are using a procedure in place to reengage disengaged participants.        
         
  

Subscription Model Statistics

Subscription businesses and services appear everywhere with good reason. Aren't we all enthralled by predictable cash flow as well as customer loyalty?

In addition, the public is also quickly catching on to the convenience of subscriptions over the actual ownership. This is why this concept is catching on big time.

Let's look at some of the most important statistics defining the subscription economy. These statistics will reveal why people are all onto the subscription train, and how it's likely to take over in the next times.

• A report early this year put the market for digital subscriptions at $650 billion.
         
  
• Then, by 2025 it's expected to increase up to $1.5 trillion according to the latest estimations. (Lineup)
         
  
• The number of HTML0 Americans have reported using some kind of subscription that is 23 million increase since 2020.
         
  
• In the course of this year, 3 quarters (75 percent) of direct-to-consumer brands are expected to provide subscriptions. (RetailDive)
         
  
• The typical growth of the subscription billing companies ranges from 30% and 50% each year. (The Paypers)
         
  
• Based on a poll conducted from Global Banking and Finance, 70% of the top business leaders across key sectors such as finance and retail think subscription models are key to growth..
         
  
• 53 percent of the senior finance managers interviewed by CFO said that 40 percent of their revenue comes in via a subscription product or service.
         
  
• More than three quarters of businesses claim that their subscription service improves customer retention and builds the loyalty of their customers..
         
  
• The global use of subscription economies stands at approximately 16%, with a target to reach 30 percent. (Citi)
         
  
• In 2027 the projected 83 of of U.S. households won't be able to subscribe to the traditional television channel. (Leichtman)
         
         

Tips & Best Practices: What have we learned?

That wraps it up! We hope you've gathered an understanding of the benefits of joining by looking through the three membership types.

There are also plenty of insights to help you change your approach to make more informed decisions, to improve the performance of your membership site. Below are a handful of the best methods we've discovered:

        1. LMS (Learning Management Systems) Best Practices

• Maintain Content Control: Ensure your LMS gives you full control over your content. Being able to make actual-time changes, updates or modifications is essential in order to keep up with the changing requirements of your customers.
         
  
• Prioritize Responses Statistics demonstrate a variety of devices being employed to take advantage of classes. Choose LMS solutions that are responsive, ensuring a seamless experience whether your members are on desktops, laptops, tablets, or mobile phones.
         
  

        2. Best Practices in Association Membership

• Value-Driven Engagement In light of the fact that networking opportunities are a top motivation for joining associations, you should consider holding regular webinars, virtual meet-ups, or forums to facilitate this need.
         
  
• Tailored Marketing With a significant upward trend in membership uptake during the last three years, it's essential to know your target audience. Use targeted marketing strategies that are based on the requirements and needs of prospective members.
         
  
• Re-engagement Strategies: Since only 38% of organizations have a process to reengage those who have been churned, you need to develop a strategy to bring back those who've gone. It could involve special offers, feedback surveys, or by highlighting benefits that are new.
         
  

        3. Subscription Model Best Practices:

• Multiply Payment Options In light of the various preferences of people for different payment frequency, offer multiple subscription payment options, that range from annual to monthly, in order to meet the different preferences.
         
  
• Stay Ahead with Trends: With the digital subscription market projected to grow dramatically, be sure to pay attention to new trends. It will allow you to adapt your services and remain ahead of the competition.
         
  
• Attention to Retention Over three quarters of all businesses saying subscription services improve customer retention make sure you invest in strategies to improve loyalty. This can be done through exclusive content, discounts for members only, or regular feedback loops.

If you follow these top methods, you'll be positioned to maximize the potential of your membership site whether it's an LMS, an association membership or a subscription-based platform.

In a Summary

It's clear as day: the market for subscriptions is expanding and showing no signs of slowing down. Do you think of starting an online course, or adding some steady cash flow to your shop? There's no better time then now.

Remember, it's all about providing an excellent service that makes life easier for your customers. Make sure you do this, and you'll see your profits climbing every year.

And hey, start with the best tools for creating and maintaining your site's membership in a snap.

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