36 Useful Membership Site Statistics That You Must be aware of (2021)

Are you in search of amazing statistic data for your membership site? There's a solution! Since we've used the internet to gather information on companies that offer membership.

We thought that you could be even more confident in the event that you have a current collection of member statistics that could provide you with the latest information about the current membership economy.

There's a myriad of membership websites across the web. This article has put together a list of statistics on three common and popular varieties:

• Learning Management Systems
• Association Memberships
• Subscription Sites

If you're reading this, chances are you're either a smaller company or just a person looking to generate a regular earnings - not a huge corporate entity.

This is why we're studying data on learning statistics as well as associations and subscription sites anyone can create.

These tips will help you determine what is the best marketing strategy for your business and aid you in understanding what you can be expecting in the near future for your industry.

Are you ready to get started? Let's go.

LMS Statistics

So let's start by looking at the marketplace for LMS platforms.

• In 2021, the global LMS market was estimated at $14.43 billion, and it is predicted to grow to $40.95 billion in 2029 which is a growth rate of 14.2 percent. ( Fortune Business Insights)
• North America accounts as the market with the highest size using LMS platforms.
• The largest source of revenue is expected to come out of North America, followed by Europe. The markets that use LMS systems most often because of the widespread adoption rate of new technology as well as the accessibility of infrastructure for internet access. ( Research and Markets)
• There are more than 1000 LMS suppliers currently. (Finance Online)
• The industries using LMS platforms can be divided into four categories: Education (21%) Technologies (12 percent) Manufacturing (9%) and Governmental Bodies (2%). (iSpring Solutions)
• Of Fortune 500 companies, 41.7 percent utilize educational technology in order for training employees in formal learning periods. (eLearning Industry)
• Nowadays, nearly fifty percent ( 55%) of all LMS installations are located via the cloud, whereas 45% are hosted on premises. (iSpring Solutions)
• For LMS students, 89% access online courses using a desktop, while 76 percent of students access their the courses via laptops, 25% using tablets, as well as 19 percentvia phones.
• The majority of LMS buyers pay less than $5,000 to implement the system however, 1%of LMS implementations are priced above $50,000..
• More than 50 of of LMS customers set up their platforms within six months, 24%of users require more than a year, and the rest take longer than one year to have their LMS platforms running.
• The most common reason people are unhappy about the LMS platform is the poor user experience ( 88%) which is followed by a bad admin design ( 74%).
• Based on Finances Online, 93 percent of the companies that were surveyed are planning to adopt LMS with live, online education to their plans. (Finances Online)
• A 2020Capterra report showed that 36 percentof higher education institutions and 64 percent of k-12 schools were using LMS this year. This rapid rate of adoption is anticipated to become a major driver in the market. (Capterra)

Association Memberships

Membership in associations are usually smaller associations that support the needs of a profession or trade. The associations are also associated with charities and other philanthropic endeavors.

These organizations often hire and assist member organisations (IMO) as well as trade organizations, or a combination of both.

Associations are built to develop and disseminate knowledge and the best practices, and also to assist the members' networks. They also help members and promote their needs.

Associations that are a part of the membership industry don't offer services to general consumers. Their members' requirements differ, and every association could have its own specific culture based on the industry that it operates within.

Let's look at some helpful insights that will improve marketing an association and boosting recruiting.

• Why do people choose to join organizations? Based on Marketing General, 57% claim it's because they want to connect with their peers, while 26%of those who join associations want to be educated about the best practices in their field as well as 25% want to access specialized data.
• Associations that recruit both individuals as well as trade organizations had the highest median increase ( 14%). Individuals who were recruited by associations saw 12percent increase, while the ones that enlisted trade bodies had a growth of 10%.
• The largest generational group in associations is the baby Boomer generation ( 36%). Generation Xforms the third highest generation at 29 percentage. Generation Ztypically constitute 20% and Generation Z, 6%.
• The overall recruitment channels that attract the largest number of new members is words of mouth ( 69%) as well as mail ( 62%) as well as meetings ( 34%).
• In the digital channels for recruitment, Facebook paid advertising is the most efficient, producing 68 percent of new recruits, however, 51 percentcomes from SEO efforts, and 46% comes from Remarketing.
• Which are the top-rated social media platforms for associations? Facebook comes in first at 93%, Twitter is second at 82% while LinkedIn ranks third with 72%..
• As per Wild Apricot, 79% of companies utilize Facebook as a means to attract new members. Twitter is second, having 35% of companies promoting their followers on the microblogging platform and 34 percent members of organizations actively hiring on LinkedIn.
• Which is the most effective social media platform to recruit? Associations say that it's Facebook and Twitter, however Twitter as well as other platforms are said to have a lower impact.
• An entire 38%of organizations that see an increase in renewal fees offer an the option of automatic renewals each year using a credit card.
• In the case of organizations, 25% say that creating targeted communication boosted member engagement. Another 16 percent believe that increased member engagement is due to using intentional engagement strategies, as well as increasing focus on members, while 13 percentof associations have canceled, started or changed events and found that members' engagement increased. (Association TRENDS)
• Increased member renewal rates are related to how well people perceive an association's value proposition. In the case of organisations, 23% believe that the higher rates of renewal were a result of clearly-defined values, in contrast to associations where the significance was not clear.
• In the case of associations, 42% claim that having members comprehend their value proposition leads to increased net membership. As a contrast, organizations where the value proposition was not clear were less likely to have a net member.
• Paid advertising, including boosted social media posts, Google Ads, and various others, were utilized by 71%of associations.
• A full 76 percent of associations do not offer benefits or affinity programs to attract new members.
• Of surveyed associations of which 46% were members, 46% indicated that membership growth was increasing overall between 2020 and 2022. (GrowthZone)
• 44% of respondents to survey associations reported that member engagement got "better" in the period between 2020 and 2022. (GrowthZone)

Subscription Membership

The number of subscription-based companies is growing number, particularly due to the global pandemic. It's the main way companies and people can earn a recurring income online.

Let's jump right in and look at some important subscription model statistics. They'll provide the most relevant insights you need to understand why the subscription economy is likely to be more commonplace in the coming years.

• By 2022, 53% of the total software revenue is expected to come through subscription models. (Digitalist)
• From 2020, all new entrants as well as the majority of the existing companies use subscription models. (Gartner)
• Business challenges to be aware of: 63% of media companies say turning their audiences into subscribers is an challenge, and 42 of of companies in the field of media say that developing products that people are willing to pay for is a major obstacle. (Digiday)
• The typical small-sized business invests more than $15,500 each month for SaaS solutions. (Blissfully)
• Smaller businesses have an average of 20+ per month paid SaaS subscriptions.
• Of fifty-four top business executives from retail, finance, and other industries, 70% believe that subscription models hold the key to growth. ( Global Banking and Finance)
• In a survey of senior finance executives, 53 percentsay that 40 percent of the company's revenue come from an subscription-based model. (CFO)
• of C-level executives and directors, 22 percent are incorporating subscription and member models into their plans for the future, and 17 percentof companies that responded will start new or additional recurring revenue businesses in the near future.
• In the case of businesses, 82% use subscription models since they allow them to be leading disruptors. (Citibank)
• The full 76% of companies believe that a subscription-based system aids in retaining customers and build long-term relationships with their customers.
• The majority of U.S. households, a complete 34 percent won't have an old-fashioned television subscription. (Variety)
• With regard to video streaming, the majority of households ( 69%) have one. (Deloitte)
• Music streaming services are on the rise as well, with 41 percent of households with at the very minimum one. (Deloitte)
• The average annual growth rate of subscription billing vendors is between 30 to 50 percentage. (The Paypers)

Conclusion

That's it. I hope you've gained insight into the state of membership's business model when you look at three kinds of memberships.

What you're doing in the industry and the reason you're creating your site's membership will influence the kind of business decisions that you make. Always, knowing your target market is the initial step in making a profitable membership company.

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If you're in the market for other business statistics, check out this a helpful list of digital marketing statistics that's sure to stimulate your thinking.

If you've come across any interesting statistics not mentioned on this page, we'd like to hear. We'd love to hear about it in the comments!

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