Creative news

41 of the best marketing tools for free Strategies for marketers to do more using low-cost options

Mar 16, 2023

The best marketing tools save you money, time, and make your job easier, but here's the most important part: getting them isn't easy.

Examining tools to determine how well they'll fit in the workflow of your task. It requires time, energy as well as cold sales emails galore. What do you get? It is possible to try out a variety of free tools but rarely get the best tools.

Good news though: we've created the following list of free online marketing tools that will help you solve this nagging dilemma. This list contains tried-and-true instruments that I've personally used (and would recommend) or real marketers use and swear by.

Bookmark this post so you can go back to it whenever you require an overview of the tools available including AI-powered writing tools to time-savers and platform for managing projects.

Marketing professionals, what are the productive and free tools in marketing you can't live without?
This is a work I'm working on for the client.

-- Masooma | Content Writer (@inkandcopy) The 6th of March, 2023

You can jump to any category:

Free CRM software

1. EngageBay

EngageBay is great for small and solo marketing teams to track and manage sales on one platform. It provides a simple-to-use drag-and-drop interface and filters to separate contacts.

2. Zoho CRM

Zoho CRM is one of Zoho's suites of offerings, providing five hundred records free of charge and the ability to delete the records that are not being used in your lead which frees more space for the premium version.

Freshsales CRM. It provides artificial intelligence-driven tools to help you prospect, identify leads and close sales.

Video-makers

3. Create

You can edit the video that you create to add titles and elements to it and use the aspect ratio feature to resize videos within just a few seconds. Additionally, you can join your account to platforms like Facebook as well as Constant Contact to share the video content you create straight through Create.

4. iMovie

iMovie remains a staple for video making, especially for those who are new to video making. The free video editor available for Apple devices lets you make simple videos in the field. Create a new video from scratch or ask for assistance using the software's storyboards, or templates that are pre-made.

 Paying option to think about at the time of its completion:

Create's premium package with advanced features, such as the ability to add personal CTAs as well as end cards to your videos and accessing their engagement analytics.

Social media tools

5. Buffer

The free Buffer plan helps you manage three social networks, and lets you schedule and plan ten posts for each channel (such an efficiency saver! ).

6. Social Talk

Social Mentions analyzes the mentions of your brand as well as hashtags in social media, showing you how often and in what tone your target audience is discussing you, or using your own hashtag(s).

7. Hypefury

Hypefury is a specific Twitter scheduler that is great for marketing who want to make the most of this platform. It is possible to schedule not just tweets but also Twitter threads using this application.

8. Sparktoro

Sparktoro is an instrument for analyzing the audience. The free tools it offers give you a score on Twitter users' influence. It also helps you understand their following, and reveal what other marketers are talking about and tweeting about through Twitter.

Hootsuite   for planning, scheduling, analyzing -- even report on social content using only one tool.

Writing and editing tools Writing and editing tools

9. Hemingway Editor

Hemingway Editor improves your writing's readability score. In order to do this, it emphasizes long sentences that are difficult to read as well as those that use passive voice.

10. Grammarly

Grammarly freemium catches typos and checks your grammar.

11. SpeechTexter

SpeechTexter allows you to speak to the program so that it can type out your message -- ideal to use on days that you're just not in the mood or aren't able to (God forbid!) write.

12. ChatGPT

ChatGPT assists in the process of brainstorming ideas, getting initial drafts of agendas for meetings, and much more.

 Option to pay when ready:

Writer for improving content readability as well as grammar and repurposing while maintaining your brand voice and editorial standard.

Brainstorming and collaboration

13. Miro

Utilize Miro's free program to design three mind mappings that you can edit as well as brainstorming boards (or choose from their collection of brainstorming templates).

14. Figma

Figma is a free tools for team collaboration that can be used to create prototypes and working together on design concepts.

 Option to pay once you are ready

Twist for organized async team collaboration including organized collaboration on files.

Tools to market content

15. Coschedule headline analyzer

Headline Analyzer scores your headline titles for click and SEO and helps you write headlines that are engaging.

16. Blog Topic Generator

Enter five words relevant to your field or theme for your blog along with HubSpot's Blog Topic Generator will give you your entire week's worth of blog topics to post about.

17. Content Idea Generator

Portent's Idea Generator is a great tool to generate concepts for writing content. Enter a keyword and the program will provide many fun ideas which you can later improvise on.

18. PrimoStats

PrimoStats offers you unique stats for your website to use without wasting time down in the rabbit hole of research. Its free subscription gives you access to 1,200 stats.

19. Yoast

Yoast is a free WordPress plugin to enhance your site's content SEO through analyzing its use of keywords as well as its the readability.

 Paying option to think about once you are ready

GatherContent. It's a software for managing content which lets you control all aspects of your content marketingmake templates briefs, style guidelines, briefs as well as a content workflow including an editorial calendar.

Freelancer management tools

20. Toggl Hire

Toggl Hire allows you to evaluate freelancers' skills before hiring them by creating assessments for their skills.

21. Google Meet

Make use of Google Meet to hop on free calls with freelancers to explain your brand and requirements for content.

 Paying option to think about when ready:

Content Harmony for creating shorts to freelancers.

Invoicing software

22. Zoho invoice

Zoho Invoice lets you create free invoices.

23. Deel

Deel is a safe payment system for hiring and paying global teams across 90 countries (in the free plan).

 Option to pay when ready:

Invoicing can be automated using Deel premium, pay contractors in 150+ countries, and many more.

Design and graphic tools

24. Canva

Canva is an extremely simple and user-friendly tool to create blog and social media graphics within just a few minutes. Use their templates to get started or start from scratch if you've a knack for making designs.

25. Vengage

Venngage is yet another easy DIY design tool which lets you design five free beautiful visuals including Infographics, presentations, report charts graphs, as well as printable.

Visme. Utilize it to create animations, videos and track your content's performance metrics.

Productivity tools

26. Otter.ai

Otter's basicplan, which is free converts 30 minute long video, webinars and podcasts , so that you can complete the entire process manually. The plan allows you to transcribe 300 minutes in a month and upload up to 3 audio and video file.

27. Screen recorder

28. Pocket

Pocket allows you to save your content (videos podcasts, videos, and blog posts) for reading them later. You can also add tags to the content for easy reference and get an audio player that reads text for you.

 Paying option to think about at the time of its completion:

Evernote to keep track of notes and organizing notes, setting reminders, and sharing these with the team.

Time-saving and free tools for saving time

29. Zapier

Zapier helps you connect different applications and to automate the steps between them using Zaps. Free plans let you make 100 one-step zaps each month.

30. Waldo

Waldo The Waldo extension is an absolutely free Chrome extension that can speed your search. It gives you a free Google search experience, pulling out content from ranking sections for easy skimming as well as filters that let you locate what you're searching to find quickly and efficiently.

31. WayBack Machine

WayBack Machine It is an additional Chrome extension which works in a way that gives you archives of your websites. Make use of it as a source of the content you write and examine how your competition and/or successful businesses have planned initiatives during the past.

 Option to pay once you are ready

Zapier Premium for creating multi-step zaps.

Tools for managing projects

32. Trello

Trello is an extremely user-friendly tools for managing projects, offering the user ten completely free Kanban boards for managing your work using as many columns needed.

33. Notion

Notion is an entirely customizable tools for managing projects. You can utilize it to design Kanban tables, boards, documents, or anything else you'd like. Additionally, it comes with Notion AI that summarizes content and create tables using linked content, and more.

34. ClickUp

ClickUp is another intuitive and customizable tool that is easy to customize. It can be used to make documents, get different views of your project pipeline, and much more. If getting started feels overwhelming, simply pull out any of their templates, and you're ready.

 Option to pay once you are ready

Asana. It's perfect to use for project, task as well as work management, and has a myriad of integrated features.

SEO tools for free

Google Trends will show the popularity of a particular keyword or phrase is within specified time intervals.

36. Keyword Rank Checker

Ahref's Keyword Rank Checker shows you where a keyword you search for is ranked on the pages that show results from search engines.

37. Website Authority Checker

A different free tool from Ahrefs, Website Authority Checker will show you the target website's authorities (DA).

38. AnswerThePublic

AnswerThePublic includes all the inquiries that people have asked about keywords.

39. Keyword Tool

A free Keyword Search Tool created by Ryan Robinson gives you keywords for terms you search for that show their popularity and search volumes as well as their rank difficultness.

 Options to pay for when ready:

Semrush as well as Ahrefs for an entire range of keyword tools as well as link building, and Clearscope to optimize the content for better ranking.

Analytics tools

40. Google Analytics

Google Analytics is a completely free tool to track your website traffic and engagement behavior (how many hours they're on a page, for example).

41. Hotjar

Hotjar's free service gives you unlimited heatmaps that let you know how your site users are using your website -- the CTAs that they're clicking and the places they're stuck.

 Paying option to think about at the time of its completion:

Chartbeat to monitor analytics on engagement in real-time.

Free resources

We hope you've discovered some useful tools to test out in this collection of no-cost marketing tools. And if you're looking to know more about the video marketing industry, in particular, we've got many resources to help you: