6 Strategies Essential to Maximizing Conversion Rates
When a potential customer is onto your site via a sales funnel, how can you maximize the chances for them to convert?
A good ecommerce website should be organized in a manner that effectively communicates the product's features along with the company's value proposition, marketing positioning, all while keeping out obstacles to shorten the time for the visitor to make up their mind.
The goal is to reduce friction to make it easier to easier for customers to purchase. There are some easy ways to help make this occur.
Six Tips for Increasing Conversion Rates
1. The appearance and user experience of Your Website
Websites should be easy to navigate and feature friendly, brand-branded color schemes and fonts. It is important to balance text with images and illustrations, and empty spaces. It is recommended to follow industry as well as product-specific trends, while making sure to keep your brand in mind.
2. Menu and Price Page
The menu on your website must be easy to identify, by providing a direct link to the page for your product and a pricing page.
The pricing page is one of the most important aspects to ease of purchase. In the case of SaaS companies, most pricing pages will offer several tiers. Each tier will be clear about what features are included.
The aim is to get customers not just to purchase however, but also to buy the best product for their needs, that's why sellers must be sure to highlight a "top selection."
Pricing pages are also where sellers are able to present testimonials, hyperlink to FAQ or cancellation policies along with other information strategic to the purchase.
3. Purchase Clicks
Reducing the number of clicks needed to complete an order is essential for simplifying the buying process. This minimizes the time visitors need to make a decision by offering an effortless buying experience.
There are some reports that say less clicks you make, the more effective. But, this could be different in relation to your company. The experts recommend using heatmaps to understand how your audience interacts with your site and then making decisions based on the data.
4. Checkout Process
The checkout process is supposed to be straightforward while increasing the buyer's confidence when making a purchase. offers three customizable checkout choices including the storefront on the internet, the popup storefront, and our latest and more traditional checkout method, an embedded storefront. Checkouts can be customized to include a logo, indicate the amount of customer information needed, and more.
We process payments securely on your behalf, giving your buyers access to an array of payment options to select from, that are displayed according to their geographical location.
5. CTAs
A clear and well-placed call to action (CTAs) are equally important. They must provide clearly the action they will trigger when click.
A single button is more effective than many buttons. In particular those with the highest success do not include the "Go back" option, but instead let users move forward in the process.
The placement of buttons depends on what you want the user to see first. Since left-to-right reading people generally are reading in an F-shaped pattern, and since most users are left-handed, the buttons must be located in the bottom right corner if you want it to appear placed at the bottom of a page.
We recommend encouraging the buyer to make a purchase whenever feasible. A Buy button placed at the top of your page -as well as on any webpage -- is an excellent method to increase conversions.
6. Website Localization
Website localization is very important when it comes to targeting a larger audience and increasing the faith and confidence of the users.
- Language LocalizationMost sellers will simply route their clients to the localized website based on their IP address. Some will provide an option of selecting a different language or region. Merchants can customize the checkout language (as and the email language used for buyer emails) so that they can provide a localized experience.
- Currency Localization It's crucial to have a reliable partner like that will localize the buyer's experience of paying, both on the pricing pages (using our store Builder Library options) and at checkout (by providing the local currency and payment methods that are relevant).
Find out more information about our currency and language localization choices on this page.
Continuous Optimization of Conversion Rates
Once a customer arrives on your site, maximising your conversion rates is vital. Effective e-commerce sites clearly communicates product features and value propositions while minimising interruptions. Through reducing navigational clutter, using simple CTAs as well as optimizing the checkout process to create an effortless experience which encourages quick and confident purchase. This method improves customer satisfaction and boosts conversion rates, resulting in sustained growth for your business.
Every business and every customer has its own uniqueness, which is why you should constantly test changes to your website and analyze data to find optimal solutions.
