8 methods to produce excellent customer testimonial videos with examples to use immediately Blog

Most business owners and entrepreneurs managers will tell you that the most effective way to find new customers or customers isn't via commercials or Facebook ads, but rather giveaways for your business: It's by referring people to you. However, getting referrals from colleagues and friends can be somewhat difficult and challenging to replicate consistently.

If executed properly, they'll give prospective clients the impression that they're being referred to by someone they trust. Or in the end it's a person that who they can connect with.

We're going to share some tips for making really great reviews for your customers and some examples that can help you get beginning. Are you ready to get started?

Tips 1. Make use of real clients to tell real stories

One of the best ways to make impactful testimonial videos is to use authentic customers and experiences. In addition, real customers going to appear more genuine (and unlike professional actors appearing in late-night newsmercials) In addition, they're likely to be able to share the experiences they have had with their personal experiences of the product.

Watch the video below, in which Interior designer Emily Henderson raves about using VELUX skylights. "Adding the skylights into my home, the room instantly became alive," Emily says enthusiastically. The comments are lovely as well as warm and amazing. The experience is further backed by a logo for the brand logo, which serves as a call to action for everyone looking to purchase daylight (via skylight, of course).

Tip 2: Highlight clear value propositions

Once you've identified camera-ready customers and picked the story you'd like to share, it's important to tune to their motivation and highlight the benefits of their experiences.

Make sure you return to the concept of word-of-mouth. If a prospective customer or customer had the chance to speak directly to one of you clients, either in the past or now, what would they ask? What would they want to know?

In the testimonial of a client of the firm that produces cookware made In chef Stephanie Izard is quick to answer these types of concerns, which include the reason she makes use of her wok for, as well as what she believes are the advantages of having for a sturdy appliance. The testimonial also includes photos of her preparing tasty food, and this testimonial is peak compelling for home chefs who are aspiring.

Tip 3: Be sure you keep the reviews of customers interesting

In the end, though testimonial videos come with different styles and types - and are produced to suit a wide range of budgets, at the heart of each great one lies the high-quality of the viewing. You're sure to present information that will aid in sales but your testimonial video can only succeed in the event that people aren't capable of watching longer than a minutes. (Or possibly, if viewers stop watching it few seconds into. )

The method of designing testimonials usually begins by presenting a basic static picture of the customer or client speaking (aka the talking head). These shots can get monotonous quickly. Therefore, cutting high-quality B-roll to keeps your videos interesting. To get ideas, take a look at the creative utilization of images within Mindspace's review of the coworking service Mindspace below.

Tips 4: Consider Mobile

If you're creating video-based content, you need to remember that 75% of the web-based content is watched on phones. So, you have to present information swiftly in order to grab the attention of your viewers. Did you know that these three instances are only one minute long? It's because they're on the move -- and you can too. It will not only simplify your message, but it will also make it more clear and succinct It could also help in the process of getting new customers to join your business, too.

Five Tips: Go for casual, not scripted

The purpose of testimonials for customers is to be an exchange of ideas and sound as if real people are expressing their views -- not a pitch deck to promote your company. A good way to compose the script for your testimonial is to try to use as few scripted lines as feasible.

 Tip 6: Help your customer appear good

If you see a testimonial video by a consumer, it's in fact the customer that makes your business or company shine. This is something special and merits the respect of the creator. So, you should always act as a good neighbor and ensure that your clients look nice in return.

One of the most detrimental things that you could do in a testimonial is to publish footage where the client is struggling to comprehend their message or is displaying unease in body language or doesn't like. At the end of the day, having inaccurate information in the review can derail your dreams of a raving review.

Therefore, treat your customers with respect and they'll repay the favor.

Tip 7. Visualize who that you wish to be your client.

The testimonials of customers are an opportunity to speak to strangers, while acknowledging the people who have helped you get to where you are.

Think about the customer that you've always wanted to. Maybe they're unique from the majority of the people who interact with your service or buy the products you sell. They could be a significant segment of the market you'd like to claim.

However they may be, a customer testimonial video is among the most effective way to get your message across to more people, placing your potential buyer in front of someone who will vouch for your goods or services.

Tips 8 Distribute your material with care

If you've compiled a positive customer testimonial, the question is to promote it so that more people can see the testimonial? The best way to share content does not just mean you publish your testimonial on your company's blog.

If you choose to click "upload" to upload your customer's testimonial video, you should create plans for the channels that your video will be accessible on. Below are some examples of the channels you could transmit your testimonials.

• Integrate your video testimonials of customers to your website regardless of whether it's a product landing page, a reviews page that customers leave glowing reviews, or fold the page into an "About the Company" page to tell the tale of your business
• Make your video in different dimensions and lengths to use on social media. It can be used to prove your social media presence through Stories on Instagram Stories or include a clip in the upcoming collection of Facebook advertisements.
• Use the Instagram account you have created on your Instagram account to make "behind-the-scenes" material for your business Linkedin profile, or as the form of an Instagram post in your feed Instagram post
• Include your marketing emails to your next customer nurturing campaign.
• Repurpose the quotes from your videos of testimonials by clients into writing material you are able to share with a wide content ecosystem such as via your blog, in the form of case studies, or ebook

Videos of customer testimonials to get you started

Utilize these sample testimonial videos as your blank slate. The templates for testimonials as well as reviews are only the tip of the iceberg when comes to making videos using Create. Simply click on a template to customize its look and feel. You can also add your own branding, logo or color scheme, then weave your testimonial with your customers within a matter of minutes.

Here are a few of our most popular templates that which you can make your next customer testimonial video.

For beauty brands

These simple-to-customize testimonials are great for cosmetic and skincare companies that want to stand out from the competition with clean and straightforward design.

Utilize strong testimonials from your clients either in written form or in the videos you employ for maximum effectiveness.

Testimonial videos offer a fantastic possibility for brands working in the beauty industry to feature product pictures of your top sellers, and ideas on how you can apply your product with stunning close-ups such as the below (which makes for a stunning IG stories).

Examples of B2B testimonies

For agencies and companies with all types of sectors and sizes, there's ever been a more appropriate time to be important to showcase the character of your company and its culture. The templates showcase your company by presenting a positive image. They also demonstrate how you can achieve those results you would like to get.

Use testimonials of customers videos as an effective recruiting method, allowing potential employees an opportunity to visualize themselves working for your business. Furthermore, you could use these videos to start conversations with your community.

Examples of testimony from the service

At the end of the day, testimonial videos provide a type of proof social Particularly if you operate in a people-centric or quality-centric enterprise. Are you concerned about what is quality? Doesn't that matter, no whatever your occupation or item that you're selling?

Take, for example the landscaping template that this service offers.

The reviews and testimonials also serve as a valuable method to demonstrate the importance you place on your clients' lives as well as those they meet particularly during important occasions like a wedding planner would.

Whatever type of testimonial video you choose to use for your business's requirements, the power of social proof that is positive can be proven. Even if you're just quoting customers' text messages or sharing an interview, their testimonials, it is an essential part of any company's video library of marketing.

   Editor's note Note from the editor: The piece was created by Jourdan Aldredge, who was born in 2019. This piece was revised and updated in 2021.

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