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9 Black Friday email templates to make a profit on the holiday |

Jun 7, 2023

To turn a profit during the holiday season, download these 9 Black Friday and Cyber Monday email templates. This template is pre-designed and is ready to customize.

It's the holiday season (is it already that time?) and you're planning out your promotional events for the holidays.

It's the season for sales.

Let's first quickly cover two key elements to incorporate into your marketing email strategy, then dive into the Black Friday email templates.

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What makes a great Black Friday email?

For the sake of simplicity, I'll refer to Black Friday and Cyber Monday in the same way, as our strategies and templates can be applied to both. Naturally, you can modify our strategies based on your specific holiday email campaign.

Now that we've got that to be over, let's talk Black Friday emails. The content of your Black Friday emails won't see the light of day if you lack a compelling subject message.

It's difficult enough to get the people who read your emails every regularly scheduled day.

It's true that 47 percent of people who receive emails open their emails just based on their subject lines alone.

The competition is even fiercer on Black Friday and Cyber Monday -- when 116.5 million email messages and 106 million emails are sent in the respective days.

In this case, you can use scarcity and a sense of urgency in the subject line of your email to get recipients to open their emails, like in On  On!'s "Last Chance: Sprint for Gifts" subject line:

Another strategy is to entice your guests with a present similar to Mod" 's "A small present to help get you ready for Mod"" Subject line.

Additionally, similar to what On and Mod" do it, you may use an emoji within your subject line in order to improve the number of people who will be interested in your message.

If you're thinking that emojis aren't appropriate to add in your Black Friday email subject lines, consider this stat:

Companies that include emoji in subjects have as much as a 56% more open rate as compared to those who do not.

So, why not embrace the joy of Christmas and play with a festive emoji that will make you smile?

Whatever way you go, if you've got your subscribers to access your email The battle for half of them is done. Truly.

The other key ingredient that will create your Black Friday email campaign a successful one is a clear call-to-action (CTA).

Be very clear about what your email subscriber should do next. Simple "shop today" CTA that stands out from your other emails is sufficient for email for the holidays.

You can check out any number of Black Friday and Cyber Monday emails. The CTA doesn't seem to differ in any way.

Plae  For instance, it uses an obvious green "SHOP Now" CTA at the bottom of the Black Friday email.

And Baggu includes a wide "SHOP now" CTA that extends across the length of its Black Friday email design.

If you want to try a different approach, look to Rapha  for a subtle variation, including a pink "SHOP The Sale" CTA that pops nicely against the black background.

You get the gist. Create your CTA the most obvious you possibly can.

Additionally you can make sure that the content of your Black Friday and Cyber Monday emails may also include the use of a GIF in order to add some extra festive flair to your email contents.

For instance, 700 million people utilize GIFs every day, and Giphy services up a whopping 10 billion GIFS each day. To say people enjoy their GIFs is an understatement.

It doesn't have to be anything elaborate, neither does it need to be anything extravagant. The simple GIF on the front of the Black Friday email that I received from BabyCenter in the year 2019 will draw attention to its CTA as well as spread Christmas cheer.

GIFs aren't the only thing, but the main lesson is:

Make sure to include a captivating subject line, strong and clear CTA, as well as (optional) GIF in your Black Friday email campaign.

"Anticipation" Black Friday and Cyber Monday emails

There's nothing like building up anticipation and excitement for your company.

Another way of doing that is to build hype around your offerings in the emails leading up to the Black Friday and Cyber Monday promotions.

In other words, you should send out emails at least a week ahead of your holiday discount days and also consider launching your Black Friday sale in the days leading up to Black Friday.

Why? The majority of people don't want to be waiting to Black Friday.

In particular, when it concerns shopping online, which is triggered by email campaigns.

Even on Thanksgiving, consumers purchase nearly as many items on the web via email in comparison to Black Friday. The open and click-through rates are generally greater before Black Friday weekend hits.

Type #1. The mysterious template for announcement emails

Hey [first name],

There's a new and exciting trend in the making, and is headed towards you.

It's not much more other than that.

Apart from that, the fact that I am sure you're gonna love it.

Keep your eyes on the horizon this week.

(And yes, it's better over your usual Black Friday deal.)

We'll keep you updated on the most recent happenings here at [brand namebrand name]!

So excited,
      [your name]                                    Copy the clipboard to your computer

Type #2. All you require email template

Hey [first name],

The time is here of the year.

Do you like or dislike the Christmas season, though, you will make it through this.

(We all need this reminder especially in this time of year, am you?)

To simplify your life easier, this isn't just another email pushing you to buy a Black Friday deal.

It's an email that reassures you we have everything you need to resolve your problemresolve the problem.

Especially this time of year, I'd like to ensure your brand helps the most.

By giving you everything you need to [solve issue.

Truly.

This is what we have to offer our readers:

  • If you're experiencing [problem] If you're having trouble, we'll provide the product.
  • If you're facing problems If you're having trouble, we'll provide our product.
  • If you're experiencing [problem] If you're having trouble, we'll provide the product.
  • If you're facing problems We can help you with the product.
  • If you're experiencing [problem] If you're having trouble, we'll provide the product.

(Yes we're offering the traditional Black Friday deal [timeframe] on everything, so keep an eye out for discount information.)

If one of these options still isn't the right fit simply reply to this email and we'll figure it out.

We can do it do it, and we'd like to.

We could all do with some extra help right about now.

For you here,
      [your name]                                    Copy the clipboard to your computer

Hey [first nameHey, [first name

We thought it would be nice to ease the process to shop (online) during the holiday season.

If you're a big fan of the [product], we think that you'll love the following:

  • [product]
  • [product]
  • [product]

If you're trying to solve a problem], these will help you with that.

We'll join with the Black Friday and Cyber Monday sale by offering discounts on the products.

We'll send it over to you in the [timeframe].

Be alert for the best deal of the year!

We are here to assist,
      [your name]                                    Copy and paste to clipboard

"Sense of urgent" Black Friday and Cyber Monday email messages

You'll likely see a ton of these messages in your inbox during the time Black Friday and Cyber Monday are around, but there's also a good reason for it.

It's not a problem.

In essence, the less limited your products are in their scope, the more appealing and at-tuned for your target audience.

To get a classic look at how this backend psychology works take a look at the well-known cookie jar experiment , where 200 people were asked to rank cookies. 10 cookies were placed in a jar and the other two were put in a different (of identical cookies obviously).

It's no surprise that the cookies contained in the two-cookie container were evaluated 2x better than the 10-cookie jar.

How can you inject scarcity and a sense of urgency to your Christmas emails?

It could be a discount, timeframe or even inventory, our latest series of Cyber Monday and Black Friday email templates are intended to inspire the fear of not being missed in the process (FOMO).

Pro-tip: Couple these templates with a countdown timer or inventory counter on your landing page and ecommerce product pages for extra motivation.

Type #4. The straightforward FOMO email template

Hey [first name],

To assist you in avoiding FOMO To help you avoid FOMO, I'll make it super simple.

These are the best deals of the year.

In the [timeframe], we'll be giving you a [discount] for 2020. Black Friday deal.

If you're seeking to resolve a issue], you'll want to make use of this discount to gain access to:

  • [product category]
  • [product category]
  • [product category]
  • [product category]

If you're wondering when the best time to purchase [product ] is, that time is right now, until the date of [timeframewhen the timeframe is.

Here's to [solving the issue] (at the time of a huge discount)!

[CTA]

Cheers,
      [your name]                                    Copy to clipboard

Type #5. A simple discount email template

Hey [first name],

Our best Black Friday deal is here, just for you!

From now until [timeframewhen we'll offer our customers a discount on the products we offer.

Just use [discount code] at checkout for your instant discount.

If you (or someone you know) has trouble with the problem, now is the best time to resolve it (at an amazing one-time price).

[CTA]

Thank you for your support. Black Friday!
      [your name]                                    Copy to clipboard

Type #6. Last Chance Email Template

Hey [first name]

It's a good reminder that there's only [timeframe] left to avail our discount.

The Black Friday sale ends on [datethe date.

In other words, if you're trying to resolve a problem you could do so for discount before the [datetimeframe.

It's a discount that's valid until the sale closes on [timeframe] for:

  • [product category]
  • [product category]
  • [product category]
  • [product category]

Don't forget to take advantage of our best discount of the year if you're trying to get that desired outcome.
      [CTA]

Cheers,

[your name]
      [script box end]                                    Copy to clipboard

Type #7. The template for email scarcity

Hey [first name],

Just a quick heads up:

There's a very limited quantity of remaining of the Black Friday sale at a discounted priceBlack Friday sale.

If you're struggling with [issue], you shouldn't pass up the Black Friday deal that could solve the issue.

(And with a huge discount, is there a better time than now?)

If you're thinking of joining/purchasing (product), I'd jump to it prior to the time that the last [product] has been purchased.

[CTA]

Don't wait!
      [your name]                                    Copy and paste to clipboard

"Follow-up incentive" Black Friday and Cyber Monday email messages

Our last set of Cyber Monday along with Black Friday emails is designed to close the deal.

In reminding your customers one more time to avail the Black Friday deals, and layering on yet one more incentive prior to the Black Friday sale ends, this is another incentive to take action now.

If you think you're overdoing it by sending extra reminders in the course of your Black Friday email marketing campaign Think again.

When it comes to scoring a response, follow-up emails typically get a better response rate than your first email.

In fact, one study saw an 18% response rate on the first mailer, 13% for the fifth follow-up email and an astounding 27% on the sixth.

Furthermore, sending additional follow-up emails has been proven to triple your reply rate .

Basically, if you want an answer from your readers, it's most likely happening in the follow-up emails. Therefore, don't overlook the chance to tack on two more appealing emails to the Black Friday email marketing campaign.

Enter #8. The contest email template

Hey, [first name,

There's a great news announcement for those of you who are interested:

The first [number] individuals who purchase our [product] will enter the chance to win a prize.

What fun!

And you can make use of our Black Friday discount [code] for an additional [discountof] 5% off.

We opted to sprinkle more cheer to the mix for this year due to... it's been a good year. it's been a 2020 kind of year.

[CTA]

Best of luck!
      [your name]                                    Copy and paste to clipboard

Type #9. The loyal customer email template

Hey, [first name],

It's a very simple email simply to say thank you.

Thank you for being the person you truly are and confiding in me to help (solve the issue).

In appreciation for your support, I'd like to surprise my readers an extra gift.

From [timeframe], please get an additional [discount] for [productsfrom [products].

There are no conditions. Access coupon code (discount code) when you check out to redeem your gift.

Just a way to truly say thank you for giving me the opportunity to succeed in my work to help [solve problem].

If there's anything I can assist you in making your life a little better Please reach me.

[CTA]

Gratefully,
      [your name]                                    Copy to clipboard

Increase the sales of your business this Black Friday and Cyber Monday

In the wake of 93.2 million customers who made an online purchase during Black Friday last year, it'd be silly not to be part of this Black Friday sale frenzy and advertise your company's special offers by sending out an effective holiday-themed email marketing campaign.

Especially this year, when the swine flu epidemic weakened in-person shopping experiences.

In order to create a highly successful holiday email marketing campaign, you must follow our Black Friday email tips and templates:

Make sure to include a captivating subject line, strong CTA or even a little holiday flair with the use of a GIF to the Black Friday email designs.

Use the "anticipation" template for emails to generate anticipation and buzz about your company.

Use one of our "sense of urgency" templates for emails to create a sense of urgency for your products and nudge your customers to purchase now.

Make use of the "follow-up incentive" emails to remind your subscribers about the date that you'll be able to announce when your Black Friday sale ends and reward loyal customers.

We wish you the most amazing Black Friday emails, and enjoy a huge Black Friday sale and beyond.

P.S. : Still missing an email provider the sending of an email campaign for your Black Friday and Cyber Monday email campaigns? Give a try for free.