9 ways to use screen-recorded video to improve communication at work

85% of employees are unengaged or disengaged in their work.

Thankfully, video communication can be a lifesaver

We'll walk you through nine ways to use video to help teams work better and teach you how to create these videos using a simple screen recorder.

First, what is Screen Recorder?

It's an excellent tool to quickly share your thoughts with your team or clients without the need to write (and edit) lengthy explanations of the details of something.

Also, you don't need to be concerned about taking precise images and marking them with a marker to show specific things. Instead, you simply walk people through the process using an audio recording of the screen and audio explaining things.

9 strategies to improve communication with recorded video

Screen-recorded video adds a sense of genuineness to your communications through the recording of your tone, facial expressions, and other non-verbal cues and, in turn, making employees feel more engaged, while minimizing any misunderstanding that might come through text only.

Utilize these videos to help with various internal communications including sharing reports on performance, presentations, training content, and a lot more:

1. Executive messages

77% of engaged employees claim they'd feel more engaged by receiving a consistent interval of communication from their bosses, such as operational updates and the C-suite explaining why the decisions are taken.

Even so, leadership often limit their communications to quarterly town halls, long emails, and official announcements. They're not enough to build trust among employees and even less to engage them.

The good news is that screen-recorded movies could serve as a intermediary between the C-suite and the other members of the company. Easy and quick to create, these films are more authentic and less written, allowing leaders to build trust with their employees quickly and develop a loyal team.

"Being visually-oriented and video-centric for your work-related communication can be a potent antidote. It forces you to remove the veil and protect yourself from the written or edited communications."

2. Welcome messages to new employees

50% of newly hired employees have plans to leave soonjust because of inadequate onboarding that leaves the employees feeling disengaged.

The boring decks that present the company's goals and values do nothing to entice new employees.

Screen-recorded welcome video clips are a fantastic solution. These capture your excitement to have the new hire in the fold without having to schedule time to hold another Zoom-based meeting. These videos will show the user, they also:

• You can do a fantastic job of making employees feel comfortable
• Aid you and your colleagues build trust with the newcomer right from the beginning

Here's an example with Maddie Diaz, Senior Demand Generation Specialist at , created an introductory video for her to introduce her to the team of marketing.

3. Employee onboarding

Here's an EMS interactive training video which awards quiz-takers points on their answers:

4. Product walkthroughs

Teams require a thorough knowledge of the product's worth before they are able to advertise and promote the product.

The creation of snackable feature videos can be a great way of getting deeper into the explanation of the product better than a demonstration by itself can.

• Scale product education
• Make all content easily accessible

5. Instructions for the Process and walkthroughs

Are you aware of those " Hey, so how do I proceed from here?" messages? They indicate your employees don't understand the process.

Actually, just 4 in 10 employees working remotely or as hybrids are aware of what is expected of them in their workplace.

Screen-recorded process walkthroughs are handy tools for setting up clear job goals. Inspire sales, marketing, support, product, and other departments to make these for their teams, breaking down the following sections:

• Methods Examples include the best way to utilize particular tools, send a paycheck, and navigate within internal databases.
• Workflows -- What tasks are first, then and third? And who is responsible for what, and whom will they pass the ball to next.
• Team comms -- When can you call an event versus make screen-recorded recordings, and how to produce these videos.

It is also possible to assist employees by assisting them in resolving simple tech issues with troubleshooting videos as well as answer frequently sought-after questions.

What's the best thing? Screen-recorded video is effective for laying out processes for external contractors as well. As an example, Shopify uses payment process walks to cut down on back and forth between management and freelancers about getting payed.

6. Trainings that are just-in-time

Half of the employees of this TalentLMS study aren't satisfied with their training program because it's not very pertinent to them. Since it's not relevant, they forget 50-80% of training within 2 days.

What is the solution?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having a platform like that will house the only true source [let's] allow us to use it as an embed code or link and incorporate it into our education, and then change it without embed code or the links shifting which has helped us so many times over the past few years."

Plus, thanks to detailed analysis of video content, you'll monitor the engagement of your videos to assess the effectiveness of your program for training.

7. Sales enablement training

Between prospecting, conducting cold outreach as well as closing deals there's a lot of opportunity to see sales-related emails get lost in the inboxes of busy reps. One-size-fits-all workshops squeezed between packed schedules won't be able to sustain the attention of customers also.

Contrarily, distributing one-on-one sales training via video is a good way to increase acceptance and enhance the performance of your team. You can record different sales enablement videos sharing:

• Market intelligence Share market research as well as brand updates and briefs about leads coming in with bite-sized videos.
• Perfect buyer profiles: Go beyond what a simple buyer persona PDF does. Instruct reps to discuss exactly what resonates with the ideal buyer, what they face throughout the sales cycle, and more.
• New sales playbooks and frameworks: Use screen recording to share and source feedback on playbooks you develop. Once ready, package the actions to be taken into short videos that encourage adoption.

8. Project management

"New initiative, more conferences -- how exciting," never has anyone ever said.

Yet, project meetings are the most frequent kind of meeting that employees go to.

However, replacing them with screen-recorded videos explaining the the, what is, and why to a project is an absolute time-saver to all those involved. Imagine this in the following way:

• Managers of projects can discuss project goals and details + comments on their own schedules.
• Members of the team can watch project videos at their pace and not have to yawn throughout meetings.
• Project members can also record short videos from their browsers, to post progress reports.

Pro suggestion: Organize videos sharing the goals of your project and their results according to campaign names in your video library. This way, you'll have an easy-to-read record of each project's 'why' and the results they drove.

9. Updates on the team and reports

Updates for teams can fall into chat forums and emails archives while some users may miss them entirely.

Video-recorded updates, on the other hand, can be difficult to overlook. If they are organized according to groups, projects, or topic in the video library, they become easily searchable also. Yet another idea: share your screen to record performances reports.

Depending on who's viewing the video, whether team members or stakeholders, allow the viewers to access, leave comments, or even manage specific video folders. Also, you can disallow public comments, if you need to.

Record employee messages videos now

Keep in mind that screen-recorded videos convey your genuineness better than written comms can.

They also help in bridging the gap in communication between leaders and employees. If you're looking for a simple software to create these videos, we'd recommend our no-cost Recorder. You can simply enable it in your browser and start recording immediately.