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A Course Description that Sells (with examples) (with illustrations)

Nov 4, 2022

Last update was the 28th of October, 2022.

The course description is one of the primary factors to consider prior to starting your online course. It is the very first thing prospective students will see before taking a decision about purchasing the course online.

This is a way to showcase yourself as your online course so it's important to make sure you're putting your best foot forward. In this article, we'll be providing an overview of the significance of course descriptions and how to craft descriptions to advertise your class.

This is a brief outline of subjects we'll be discussing:

What's the Course Description?

A course description can be defined as a brief outline of your subject as well as course details and learning goals. Participants who are attracted by your course are likely to go through the description of your course and make an informed decision of whether the course is the right course to the student they're looking for. The course description should be less than one hundred words and be clearly written and specific written in a clear and precise language.

There are many reasons to compose a well-written course description?

Imagine a description of your course as a mini-advertisement for the product you offer. Simple to understand, a properly written course description is a sign that the potential students will be attracted to the program. What exactly is a "good" course description mean?

A great course outline can be engaging.

Similar to an effective ad or commercial, a well-written descriptive description of a course can draw readers attracted. Avoid using dull or repetitive phrases. If potential students are frustrated while reading the details of your course, they'll believe that the contents of your class is dull.

A well-written course description has been written in a clear and concise manner.

The outline should give prospective students an accurate picture about what they will be experiencing when they attend your class. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A good course description uses proper spelling and grammar.

This is a vital element. If there are grammatical or spelling errors in your course description, potential pupils aren't likely to believe your knowledge. Let someone else review your text to ensure there are no mistakes, or test it with an online editing test that's free.

A well-written course description should utilize the present tense, and an active voice

This is an easy way to keep the reader interested by removing unnecessary words and information. (If you're struggling to make this suggestion difficult to comprehend, do not worry; these examples should help you understand.)

Four Questions to think about before you write an introduction to a course

Before you start to write the course description, you should take some time to collect and arrange your ideas about the course content. The description you write should entice interested students to sign up for the course. These are some issues that you should ask yourself prior to beginning to write the description of your course (jot notes on your responses in point format):

What is it that draws me to this topic?

Perhaps this information can be beneficial to your day-to-day activities. It could be a tranquil pastime that's beneficial for your mental wellbeing. Remember why you took part initially which can aid when selling the activity.

What draws people to this topic?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What do you tell them? How would you inspire individuals to take an interest? How would you discuss them in order to persuade them the subject is worthy of their time?

What do you wish your students to know/understand/have before the time you finish your course?

What do you plan to instruct them?

It's extremely specific. What methods of teaching are you planning to use? What content will be taught in lecture form? Are your assignments required to be hands-on and interactive? Do you have a project to be completed?

If you've managed to sit down and think about these concerns, then you're prepared to follow these step-by step instructions.

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How to write an outline of a course (Step-by-Step directions)

1. Select a course's name

The title of your course is essential. It must be simple and also entice readers to visit all the details about your course. You must be particular. Ask yourself what kind of fashion you'd like to project. Are you a professor and focussed on research? Will you appeal to students who are looking for an activity to use as a pastime? (If you're offering the students with a series of classes, it is recommended to include a class coupon for each class in the event that it is applicable.)

Here are some of them:

  • The Essentials of Bookkeeping
  • The Quilting Basics of Quiltmaking
  • Writing essays to The Next Level
  • It is The Ultimate Graphic Design Education Beginning to Expert

The course titles above provide an indication of a specific skill and also the potential students' level of proficiency.

2. Explain the reasons your reasons forstudents need to take the class.

Your goal is to start your paragraph with a couple of phrases that are appealing to the readers' desires, interests or interests. What's the main motive for someone to look into your course to begin with? What are the issues you're looking to address in their lives? What kind of transformation will they accomplish after taking this course? After you figure that out it will be possible to connect to them in that space.

Sometimes it's helpful to begin with a query. In the case of, say, if you're teaching a class in how to frame pictures, you could begin by asking "What makes a picture attractive?" or "Why does the way the frame of a photograph affect our emotional response?"

In other instances, it could be better to start by making an announcement that sparks the reader's interest. You may have a major historical aspect to make about the subject, or perhaps a general consensus that is interesting to think about. In this case, for instance for an introductory course titled LOOK-UP AND BIRDWATCHING FOR BEGINNERS, you could introduce the course by saying "Whether you're drawn by their vibrant colors as well as their distinctive sound, or an intriguing behavior, birds have always proven intriguing to human beings."

This is also an opportunity to stay in touch with your reader to learn what prompted them to research the topic of your choice.

3. It is important to be clear on your plans for what you're planning to impart and the method by which you'll present it.

After that, you present the students with two or three paragraphs on the way you plan to run the class, what methods will be used, and what the students will be leaving with. Will you be teaching predominantly through lecture? Will you include cases and articles? Are there practical, hands-on parts? This is when you must use present tense as an active voice. It's a problem when you're used to writing in an inactive voice. These are poor examples of correcting

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A POOR example:"Well-known photos will be studied and debated in order to learn more about the structure."

Correction: "Lectures examine and examine the compositional elements of popular photographs."

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Example of a POOR: "In this course the basic concepts of birdwatching will be taught via workshops, group discussions, and assignments."

Correct:Students explore the basics of birdwatching through group discussions and lectures. They are given assignments that are scheduled and allow students to experience real-world situations.

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Tip: provides multiple lesson forms, like video-based classes as well as quizzes. Assessments and surveys. It also embeds and many more. This lets you create an educational environment that will appeal to multiple types of learners.

4. Specific-oriented refinement

  • Avoid using cliches such as "In this class we'll ..."
  • Be careful not to claim that "Students are learning" since you're not certain that they'll be learning everything you want to instruct them about. Instead, use words like examine, investigate, discuss, interrogate.
  • Be careful when naming certain documents, materials, or even software since this aspect of your class could alter in time.
  • Beware of jargon and terms that your student could not understand, especially when it's a course geared towards beginners. If the course isn't intended meant for advanced students (and the conditions are stated clearly), you want the course description to be welcoming to students of any level and level of experience.
  • Be aware of your target audience: an instruction should be written from the students viewpoint.
  • Use gender-neutral language. When you're addressing prospective customers, make sure to be able to employ general terms to ensure that nobody feels excluded simply by the language you choose. Think about the following scenarios: students, participants or members of a group..

Example Course Descriptions for Exercises

The LIFE OF THE SHORT THE STORY

What's it about the short story compelling? What can make short stories so uniquely suited to investigate human nature? These lectures will explore contemporary and classic stories written in short form, examining key craft elements pertaining to voice, plot and character growth. Students are required to write their stories for feedback and critique, with the aim of a completed story outline and well-written the first paragraph.

INCLUSIVE LORENESSHIP: BEYOND THE BUZZWORDS

Are inclusiveness just a checklist to check off? Could inclusive leadership be transformative? Utilizing statistics and case analysis, students explore the effects of inclusive leadership on morale and culture of the organization, and productivity. The students will study best practices and problem solving through role-playing actual situations. A special focus is placed on the building of confidence as well as conflict resolution.

The RECORDING OF PREVIOUS GENEALOGY AWARD FOR BEGINNERS

Being aware of our identity is knowing exactly the place we come from. What is the first step? The growing business of genealogy implies that we've not had the tools we can use. Lectures explore research strategies and the advantages of different genealogy databases online. Students choose the goals of their individual learning and research objectives to be the focus of their final project. Coaching sessions with one-on-one are not required.

Offer online courses through

There are several ways you can structure your course description. It's really about personal preference. When you first begin editing the course's home page, it will look like this:

It is recommended to use the space beneath "Course Title" to begin your sentence; the first will appeal to the reader's emotions as well as interest. Under the heading "Example Text," can be used for the remaining of your content. Look at different options until you can find one that is appealing. Here's an illustration of how to write the course description. class : (And Of course it is important to choose the right image for the content.)

It's true that there's no single way to design your course description on the course's page. You are able to experiment with it until it is how you'd like it to look like for you.

The advantages of selling your course online

  • Free Unlimited Pricing. There is no cost until you begin to sell your course. The course will incur an 5% transaction cost. When your business expands it is possible to change to a no-transaction cost plan.
  • Multi-faceted lessons This platform combines videos and text lessons, as well as homework, quizzes, and surveys. It creates an even more engaging learning experience.
  • Drip Content This allows you to decide to make available certain course materials to be published in the near future.
  • Offer Your Courses various other kinds of products Customers can offer coaching subscriptions, coaching and physical goods (among other things) that allow for better learning experiences and an increase in revenue!
  • Fully customizable Sales or landing pages:Sellers can modify their course page by using Store Builder. The look and feel of your page can better reflect your brand and your product. It is also possible to incorporate specific aspects of your website to improve conversion rates from users to students who pay.
  • Different pricing options It's possible to offer multiple courses pricing including one-time payments, subscriptions, or even payment plans

Final Reflections

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