A guide for marketers to use online video-based quizzes

A video game that is interactive is inarguably the most effective device in a marketer's arsenal of tools to draw attention to their viewers.

After all, it gets viewers to engage with video content-- improving their memory of the experience while increasing your value.

Not sure how to make use of the power of video games to educate your staff and increase sales? This guide will help. this article. This guide will explain what a video quiz is, ways you can use it and also how you can create one with .

What you'll learn

1.    What's a video quiz?
2.    4 ways you can use interactive video quizzes
3.    How to create an interactive video quiz with
4.    Pop (video) quiz

What's a video-based quiz?

Users can select easily options to answer your questionsand even skip any ones they're not willing to answer. Based on the type of quiz you've created The video may:

• Continue with the content until a person has responded to the question you asked or
• The branching out can be to another section according to the choice the viewer chooses

Either way, creating an online quiz (psst! You can easily create an interactive video quizWe'll explain how in the next few paragraphs) provides a myriad of advantages, including:

• Better viewer engagement. Instead of only interacting in your videos by pressing on pause or exit, videos quizzes allow your viewers to get involved with your video through sharing the answers to your strategically placed questions.
• Collecting feedback from viewers. In addition to creating video-based quizzes that help educate your audience, use the quizzes to gather feedback from them. Just add a 'yes not' or'multiple-choice format' question towards the end of the video to ask participants how valuable the material was.
• Improving audience segmentation. Based on the answers viewers choose in your video quizzes separate them into distinct groups sharing characteristics. Make use of the information that you have collected to better target your audience through targeted marketing.

Four ways to use Interactive video quizzes

1. Offer relevant, more targeted content

Make use of video quizzes in order to help readers understand what information is beneficial to them and which products are best for them.

2. Get customer feedback

Inquiring about viewers' thoughts on your new product assortment to asking them how happy they are with your service or educational content, video quizzes are great for gathering comments.

The most exciting part? You can collate feedback on new product concepts too. Simply create and share bite-sized videos on the new idea (based upon customer feedback such as the need for a brand new feature in your SaaS tool or a new pricing structure) and then ask your customers to tell you what they think of the idea.

3. Check your viewers' knowledge

This is an effective scenario for using video quizzes to test marketers and course creators who create educational material. Businesses can also make use of video quizzes to test their employees' skills as they distribute annual education (think DEI, IT, or cyber security security classes that most companies are required to provide employees with).

This quiz-style video by the Radisson Hotel Group shows how they make use of quizzes in their training to educate staff members in providing excellent customer service.

4. Make education simpler

The sharing of complex data isn't simple. However cutting it down to provide an enjoyable experience through videos is a fantastic way to make things easy to understand.

Furthermore is that by adding a rewards mechanism to the test, you can draw in and keep the attention of your participants better. As an example, this EMS interactive training video awards the participant points according to their answers:

How can you make an interactive quiz using video?

For starting, you'll need:

• A account with the Interactive Add-on activated
• A video that is already in use or a newly uploaded video that is ready to be interactive
• An inventory of the questions and possible solutions that you wish to quiz your viewers on

 How to make a video-based quiz in just 7 steps

1. Create a hotspot, or overlay to your video. It is possible to create quiz questions for your video, by having the hotspots show up at a certain time in the video, or making an overlay appear at a certain time in the video. Below is an example

1. For adding, removing or manage your questions you need to open the " Question manager"by making any hotspot available or element overlay. Once you've created a question in the Question Manager it is possible to create additional hotspots and overlay elements as answers to your queries.

1. Within the Question manager, you are able to create, modify, or delete questions to return to your hotspot or overlay elements. The drop-down will allow you that allows you to choose your question and your answer that you've created.

1. Complete the details of answers, score and whether you are correct. Once you have filled in all the details, click the Add button to save the data in the hotspot.

1. Repetition these steps for additional hotspots or overlays that relate to the same quiz. You must make sure to mark each one of them as the correct answer in order to keep track of your success.
2. After you've finished your film, make use of the resultselement in the Overlay Editor to display the results to your viewers in real time.

1. Download and view your video quiz!

Pop (video) quiz

Just kidding!

However, they can aid in engaging and educating your target audience more effectively -- be it the employees within your company or prospective buyers. Make use of the data from quizzes to gain an understanding of what people want and help them distill complicated information into an engaging, fresh style, and delight prospective buyers with unexpected methods.