An Overview of Using Pinterest to promote your business

With an amazing product in hand and a great store marketing is the one factor that stands from expanding sales. If you're looking to connect with new customers or encourage previous ones to make another purchase, Pinterest provides a great chance for your shop.

Pinterest can be described as a discovery engine that helps you find ideas such as recipes, style and home inspiration, and more. Their mission is to bring all people the motivation to build a life they love.

With millions of pins on Pinterest You'll find endless ways to inspire you. As you find Pins you love, save your favorites to boards in order to keep your ideas organized and simple to locate. Additionally, you can create Pins to share your ideas with other people on Pinterest. Let's look at the reasons why Pinterest is an excellent online marketing tool, and learn the best way to utilize it effectively.

The reason to use Shopping on Pinterest?

There are plenty of ways to promote your product on the internet, from email marketing to the internet, social media, paid advertisements as well as more. Why should you make Pinterest part of your strategy?

There are over 400 million active monthly users on Pinterest. For the U.S. alone, Pinterest reaches 37% of U.S. internet users per month. (1) The Pinners (Pinterest people) have made more than 7 billion boards and saved over 330 billion Pins each month. (2)

But most importantly, shopping is an essential pastime for Pinners.

There's a reason online shopping can be different when you're on Pinterest. Pinterest is a place for similar exploring and discovering you're used to experiencing in your daily life.

Nine out of 10 people who use Pinterest every week say it helps the shopping browsing experience. (3)

For people on Pinterest buying is an integral part of their lives.

And when they find something they love then they buy more. Shoppers on Pinterest are two times more likely to spend each month than those who use other platforms. (4) Weekly Pinners are seven times more likely say they believe that Pinterest was the most powerful site in their purchasing process, as compared to other the social media websites. (5)

How can you market your products using Pinterest?

1. Create a business

When you upload your product catalog, your products can organically appear on all of the places where shoppers visit to shop, which includes Shop by searching, Shop from Pins, Shop your Board and many more.

It is also possible to install the Pinterest tag that measures outcomes and lets you make the most of advertising options to provide more control, reach, and impact.

By using this extension, you are able to:

• Create a website claim:Ensure your brand name appears on every Pin that users create on your website.
• Upload your catalog on Pinterest let customers browse products from your Pinterest store.
• Add the Save to Pinterest button: Let customers create complete-featured pins with your items.
• Set up The Pinterest tag Monitor events and conversions.

After you've uploaded your catalog and install the tag, you'll have set up your shop on Pinterest and can get access to the full suite of shopping solutions.

2. Advertise effectively

Making a small investment into the most popular Pins or even promoting an imminent occasion or new product could be an effective strategy to turn views into sales. There are many ad styles and methods you can use, such as:

• Advertising for shopping: Reach shoppers when they are most likely to take action. Shopping ads include helpful details such as pricing, availability of products, and reviews. Ads for shopping are now appearing in a wider variety of shopping areas on Pinterest (e.g. visual search).
• Collections advertisements: This immersive format makes use of slideshows and videos to guide shoppers to shop similar items. They are ideal for creating larger baskets as they can help shoppers locate more of the items they want to buy.
• Solutions that are automatic: Set it and forget about it. With Automatic Bidding, Pinterest will dynamically adjust your bids over time to deliver the maximum number of conversions for your budget. With Campaign Budgets the setup process is easier than ever and you'll get more results, more efficiently.
• Dynamic retargeting Get in touch with individuals who cannot stop from thinking about your product or simply need a reminder. Retargeting is based on what people are looking on your website or by the items they have in their cart.

However, regardless of the choice you make, be sure to take the time to consider your objectives, budget and your target audience. Do you wish to bring visitors to your site or gain email subscribers or convert customers? What is the amount you would like to invest every hour? Would you like to place your ads based on specific areas, genders or even interests? Each of these variables play an important role in the success of your advertisement.

Need a little guidance? Pinterest offers a comprehensive overview of the process of creating Pinterest advertisements.

3. Join with the Verified Merchant Program

Shoppers love shopping with companies they have confidence in. People using Pinterest have a fifty percent more likely to be open to trying new brand names. (6) When they come across a brand they love, they're much more loyal.

The Verified Merchant Program helps shoppers discover and purchase from verified brands. It's free to join and can help your business stand out.

Key benefits are:

• A unique badge for your profile and product Pins which show that your company has been verified. The shoppers will be able to see your eyeballs as they make their decision on what they want to purchase the way they would at their local store.
• Improved distribution of your products across different shopping surfaces and experiences. This puts your products right in front of people looking for new brands.
• You can access exclusive features such as merchant details, to showcase your company's values and also the communities you represent. Shopping based on values has never been more important to your customers. Gen Z, for example would be willing to pay 60 percent more on products that are environmentally friendly. (7)
• It's free to join. To apply, your account must:
• Meet the Pinterest Merchant Guidelines
• Have your catalog connected
• Have you installed the Pinterest tag installed

4. It is easy for other people to distribute your content

It is also important to want you to create an environment that is as easy as you can for your site's visitors as well as customers to post your content with the Pinterest accounts. Add the "Pin It" button to your site and let them share anything from products to infographics as well as outfit ideas and recipes. It's a great method to connect with new customers without spending a penny.

5. Expand your business by utilizing our no-cost ads consultation

If you're just beginning to learn about Pinterest Ads, you might get personal, free campaign assistance. Find our top tips on how to expand your business by utilizing creative strategies, campaign tips and more through clicking here.

Get the most out of Pinterest

With a little work and dedication, you are able to make it with a little effort and consistency on Pinterest. Make sure you create relevant and useful content, developing attractive images and videos, and optimizing your Pins to be relevant and search-engine friendly You'll soon be on the right track.

1. (ComScore, US, Aug 2021)
2. (Pinterest Global analysis, September 2021) and browsed more than 5B (Pinterest, Global analysis, Apr 2021)
3. Source: Reach3, US, The Retail and CPG Way to Purchase daily Pinterest members who store Retail as well as CPG content, compared to users on other platforms like Facebook, July 2021.
4. Source: Dynata, US, 2021, shopping for fashion and beauty among daily Pinterest users as well as people who use other platforms, in April 2021.
5. Source: Reach3, US, The Retail and CPG Path to Purchase among daily Pinterest members who store Retail and CPG content, compared to users on other social platforms, Aug 2021.
6. Source: Dynata for Pinterest, Research study on shoppers who use Pinterest weekly for makeup and fashion, in comparison to people who don't use Pinterest. US March 2021
7. Source Pinterest: Internal US information, January to December 2020