Asana focuses upon its Creative Risks in its Video Campaigns
Asana is the director in Brand Marketing, Matt Maynard believes that bringing about the best experience for customers can provide a gateway to the topic of the company and the system that is used to manage the process can accomplish everything. "There are specific instances or scenarios you'd like your images from your organization to be able be able to understand."
The goal of the campaign was to make future buyers consider Asana as a means of solving problems, instead of the cause of problems working. This meant taking some bold risks in their approach to the Asana Asana business.
"We use a system of management that works for workplaces. system. The workplace isn't a threat for staff... consequently it's important to begin in the early hours and consider how even the smallest concerns could be addressed," clarifies Morgan Keys the Director of Art for Asana. The team that created the brand.
Do you only have just a few minutes to spare time? Discover the most important details in this video.
| Name of the project | "Tame Your Work Worries" | Asana |
| Stakeholders | Matt Maynard, Head of Brand MarketingMorgan Keys Artist Director Brand Creative |
| The objectives of the campaign | The Asana team was in need of a plan for marketing that maximized the use of their categories' initial place. This also increased the perceived value of Asana's brand. Asana brand. "Tame Your Work Worries" was a video-based marketing campaign designed to assist people in seeing Asana as an opportunity to control the tasks you perform. The purpose for the project was to encourage the idea of soothing stress over the Saturday Scaries by portraying the pressures of working as tiny CG monsters that create chaos throughout the workplace and personal places, such as public areas. |
| Goals | The brand's recognition is expected to increase and accessibility to people will increase. Assist Asana to be the main point of entry for the class. Make a compelling video marketing campaign that can be helpful and accessible to members of the general public. |
| Resource |
Asana is making sure to maintain their creative team as tiny as they can. Asana will also collaborate with Omelet the Los Angeles marketing agency, Omelet, with the intention to expand the idea and developing further.
The group of creatives was part of a Toronto-based firm known as Skin and Bones to develop real-world visual effects. The group also worked with French video effects business Mathematic, that renders 3D models in order to create CG characters who appear to. Asana used their own way of managing projects. They also use Integrations to make sure that their projects are organized in a secure and safe manner. robust and effective. |
| Key lessons |
The mental availability for the individual's mental health is vital.
It is important to ensure that you are not taking risks by using your imagination. Improve efficiency and increase transparency through collaboration |
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