Creative news

Brand videos every business needs (plus six examples from staff members)

Dec 6, 2023

Videos that are top-quality for your marketing plan

1. Explainer videos

At the end of your explainer video, your audience should be able to find the information they've been searching for.
Explainer videos are educational and are available in a variety of formats to address the questions of customers. They show the process of how to use a product or explain an idea of thought-leadership with a conversational format.

Tip

Explainer videos are great for support documentation, answering FAQs at any point in the buyer's journey.

The most important aspect of a good explainer video is that it doesn't rely on sales. You shouldn't be trying to convince anyone to buy anything. Instead, outline a problem and find a solution. You can also address a commonly requested question, such as in this simple yet effective video:


Explainer videos typically are very high-level. They are designed for the customer earlier in the funnel, potentially during the initial research stage.

To determine what type of explanation you require for your video marketing efforts inquire with your sales representatives which questions they are asked on a a daily basis. Get to know your customers as well as what they're hearing.

If you're planning to launch a brand new product and want to make the video explaining the product meet with your product marketing team to discover the most important features to highlight and also the most effective way to do so.

Animation and illustrations can be a great means of promoting product announcements or concepts that require a lot of effort to understand. through visualisation.

To deliver a powerful explainer videos, you should keep these tips in mind:

  • Plan your strategy around your audience.
  • Be straightforward. Don't waste time on unnecessary info or pictures that detract from the main message.
  • Keep a professional, helpful tone.
  • Provide captions that are accessible as well as user preferences.

Staff Pick example

You're along for the ride in this docu-style explainer video about 2020's Norco Optic. Bryan Atkinson flies down the roads of the the interior of British Columbia while narrating how he tackles terrain using the bikes features. There's only the bike along with the driver and the environment.

Why it works:This video perfectly captures the experience of using the software at an expert degree. It plays to its audience of outdoor lovers, adventure seekers, and bike riders. The film is also visually breathtaking.

2. Promotional videos

A promotional video (also known as promo video), is all about generating brand awareness. The goal is to create hype or tease a launch with a short-form video.

Promo videos are a short glimpse of the future designed to draw attention and drive traffic to social media or other channels. Promo videos that are effective are brief, engaging, and quickly establishes a image (hopefully in line with the band you're promoting).


Promo videos can also be a great opportunity to tap the most influential artists your target audience is familiar with or might be a enthusiast of. When you connect with creators, you can also increase the number of people who view your content.

Staff Pick example

Why it works: Well, Raheem Sterling. It also works because unlike what we've suggested above The promo in question may be a little long- but its length gives way to the humor of the scenario unfolding. Is laughter the best way to promote a mobile telephone? It seems like it.

3. Story of the brand and BTS videos

A branding story video is essentially a "get to know me" or an origin story of your company.

With the appropriate budget and team, a brand story video can serve your company as a central marketing asset over the course of years.

Story-telling videos for brands are crucial to master, so before diving into production, be sure to are prepared with an outline, storyboard, and a script prepared to go.

With the help of a behind-the scenes video viewers are given a glimpse into the brand. They explore your workforce and the process you use to get things done, or showcase how it is done. They can also give an promotion or event the benefit of a fresh perspective.

4. Webinars

What do you need to know about creating an outstanding webcast?

Concentrate on the content, design a great experience, and discover ways to connect with your viewers.

5. Case study videos

6. Branded content with a narrative

The narrative video is an account with the intention of entertainment. That's it.

While all of your company's videos should be entertaining, that doesn't need to be the sole goal.

Narrative content for brands tells an account. In contrast to a story about a brand that is required to tell your story's origins. More of a typical ad style, commercial videos put a purpose for their products that's more important than the company they represent.

A lot of narrative brands are focused on bigger themes such as compassion, family, love and devotion. They follow a story outline. We witness an exposition, conclusion, and climax. We are left with a character that has changed.

Brand narratives are often used to introduce or expand the meaning of a slogan for example, like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


Rimowa uses a similar tactic to pull on the heartstrings by promoting a meaningful travel ad campaign. The movie is about luggage travelling, travel, and missed phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We get to know the case study of an person, revealing the struggles as well as the triumphs and tribulations of their lives. The stories feel intimate and pull us into a story without the prerequisite of familiarity with the product or brand.

7. Creative brand campaigns

A general category that covers these brand videos that do not fit elsewhere. A creative brand video is simply that -- it takes the approach of a different type than the standard brand video. In reality, there is no formula to this. All you need is to be completely committed to a concept which you're enthused about, and that is in line with the brand's identity.

If you are a business looking to adopt a creative approach, look into the filmmakers, agencies or teams who create the most creative and inspiring videos. Reach out to them to find out how they collaborated with those clients. What was the deadline and budget? How much creative input do you wish to get? Define the goals of the video campaign. Could it be connected to an event? A rebrand? A specific item?

 Staff Pick examples


It's difficult to pinpoint what type of video "Obscura" is, maybe since it's an art movie disguised as commercial. This is a great example of a business trusting the creator with the brand's image with passion and creativity.


Reading of the poem by Mary Oliver "Wild Geese" over beautifully shot consecutive mornings on the North Coast. Through capturing the splendor of the natural world the Patagonia Australia video has everything needed to be.

Why it works: Surprising your audience is great -- it means you'll stand out against similar content.

All businesses of all sizes can make impressions with its content library of powerful and visually compelling brand videos. You are the only one who can create your own unique style and mission into every kind of video while keeping your customer at the heart of it.