Brodo from a Take-Out Opening to Nationwide Shipping, with the help of

Broth is the perfect comfort food. What is the thing that we remember most about being sick in our childhood? The days of staying home from school sitting on the couch watching the Price is Right, sipping on , you're guessed it! -- broth. It's still cozy, warm feeling to people of all ages, no matter if they're sick or hunkering down during bad weather or looking for a boost to start their day.

Broth, specifically bone broth, is extremely nutritious and full of components that enhance your health in the gut and skin, bones, and many more.

Brodo provides this superfood with a potent flavor available in their 4 New York City locations and in conjunction with  consumers across the world.

They are simmering their path to success

The story began in the kitchen of Marco Canora, a James Beard winner of the James Beard Award, who started offering bone broth as take-away cups in the window of his New York City restaurant. The year was 2014. he had recently started drinking bone broth himself in the course of a brand new, healthier diet, and was thrilled to provide broth to the community as a substitute for coffee.

This single location grew to four physical locations, all within the New York City area. After that, Brodo began to sell their tasty bone broth on the internet through their website, and later placed their broth into the freezer department of big retail stores like Whole Foods. The company now sells their products across the country and are constantly introducing new products, like their soup kits.

What's the secret to their success?

The main reason is their commitment to premium ingredients and processes They refer to as "The old way made new and fresh." They utilize authentic bones of real animals, along with fresh, organic vegetables which they simmer over long periods of time without any preservatives or concentrates. They don't take shortcuts, and it shows that in the quality and taste of their foods.

In the case of the experience of shopping online, it was based on choosing the right tools and partners to support their clients and their businesses.

Brodo and

Brodo's first encounter with WordPress wasn't the best, and it wasn't flawless. The first site they created didn't fulfill their expectations They even thought about changing to a different platform.

However, the team at Automattic stepped in and worked with them to understand the specific needs of their customers and design a website to meet their needs. Now, they have a responsive online store that the Brodo team is able to maintain, provides a great user experience, and represents Brodo's brand. Brodo brand.

The brand new Brodo: Mobile-first, great UX, great accessibility

The redesign process started by adopting a mobile-first strategy, given that more than half of shoppers who visit online use smartphones. Improving the website's customer experience (UX) as well as customer experience (CX) were primary goals.

To improve the user experience on the front-end, Automattic built an intuitive visual design, which highlights the advantages from bone broth. Simple animations grab viewers' attention as soon as they arrive at the website, and the huge menu makes navigation easy.

The site they had previously used was hard-gd. This made it hard for them to create small changes for example, changing pictures or text. The new website was created using WordPress Block Editor. WordPress Block Editor which allows them to modify everything from product and product bundles to posts and pages. This makes a big difference in a fast-growing, busy company.

Setting up broth subscriptions

Shoppers have the option of choosing between a range of various products like those from the Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Pack, then select between a one-time order and a shipment every two to four weeks. There are discounts associated with periodic subscriptions.

Active subscribers can log into their accounts on the website to switch their subscription on and off or pause delivery, stop the delivery, choose specific shipping dates, or even edit the contents of their box. They can also check the date when their next shipment is due to arrive. Customers win because they no longer need to contact a support number to handle their subscription. Brodo is able to provide support for other problems and lessen the confusion of customers.

Selecting the best tools

Working with the right tools has enabled Brodo to design a gorgeous, highly-functional website. We've covered a handful of tools, but below are a few additional tools they use to achieve exactly what they need for their business and customers:

• Pressable Managed WordPress hosts has tools built in to speed up, secure, and scalability specific to the Content Management System (CMS).
• Jetpack: The speed-enhancing tools that are available through this plugin- like VideoPress are major roles in maintaining quick loading speeds while featuring beautiful images and top-notch functionality. Jetpack also provides secure scanning as well as live cloud backups in order to ensure the security of Brodo's website.

A cohesive experience for everyone

One of the most significant accomplishments that Brodo's website has achieved is the better customer experience, both for the Brodo team and its clients. The entire system is intuitively designed and automated processes free time and resources to focus on more important tasks.

You can certainly achieve the same thing for your business. is passionate about helping real store owners grow their brand and boost sales by using devices that seamlessly work together.