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Cherie Hu from Water and Music discusses Web3 at Consensys 2022
Water and Music, the publication and research DAO (decentralized autonomous group) in the process of making an ingenuous guide to the business of music, was designed to aid in the facilitation of conversations between professionals in the music industry. The company has taken an additional step, taking active part in the industry's expert group to create projects that are based on research in addition to recognizing the people who participate. The most recent plunge of the company is into the dark abyss of Web3 The next-generation conceptual technology of the web built on blockchain technology.
"I believe that a significant reason for us to be expanding is the fact that we're using collaboration research methods to assist with editorial research," starts Cherie Hu who is the co-founder of Water and Music. Cherie Hu explains that the company has regularly "research sprints" that last between 10 and 12 weeks. They pick a particular subject to collect as much data as they can and provide it to their customers. The the most recent was held in Web3.
"We're trying to determine what we can learn about what's happening in the State of the Union for innovative technological developments in music, particularly the ones that have some noise" she elaborates. "Web3 is an excellent example because there's lots of misinformation and no one has any idea of what's happening. This is the most up-and-down tunnel that continues to slip down. It's as if "What's going on? ?'!"
One of Cherie's best-known quotes especially when it comes to business reports , she's always been an inspiration for actionable writing. "At the end of every article, you'll leave with an understanding of the possibilities you have in the area you're in, or ways to get more proficient in what you do. This is about bridging the gap between what people in the community wants, as well as our topics of writing is crucial," Cherie explains. Research sprints occur after they've decided to focus on a particular subject. The group meets with people from Water and Music. Water and Music community: "We seek out what are you having difficulties with What are the issues you're having trouble with? We then ask our community to respond. Our report was based on the community's needs," she tells me.
They live in a universe that is their own. Therefore, it is not surprising that one of their biggest concerns is fan opinions. "I think that's one of the reasons why a lot of musicians aren't doing NFTs currently in fear of negative reactions from their the followers," she muses. "We created a report on the issue of Web3. Music industry-wide there are plenty of problems with licensing as well as IP. (IP) that are impacted by NFTs. That was a whole chapter!"
As is the norm in traditional fashion, Water and Music research sprints are incredibly community-centric. "It's an open process of brainstorming and we've got a large group of participants that can assist with the process of research," Cherie says. So far, it appears to be that this Water and Music community has released two research papers within the structure of the group. To keep with the trends, they offered NFTs retroactively to ensure that, should anyone would like to contribute to the research, they could, and that the proceeds were divided equally between participants. "It's obvious to me that the results of this research is better than if a singular person tried to research each aspect of Web3. The research is not comprehensive!" She smiles. "It's proved to be a fantastic method to convince me of that there is value in not only connecting people, but collecting information in an organized manner."
can be described as a Water and Music meetup at the NFT.NYC conference
Cherie says the next report jointly developed by the community has already been initiated. "We're investigating new and more obscure subjects right in the present, like the metaverse, whatever that signifies!" she quips. "We're not even trying to build something in the present, we're seeking to know the views people have about itand the things they're confused regarding." This report features interviews of entrepreneurs, artists and experts from the field to discuss their perception of the metaverse and the goals they're trying to achieve within it, and how they're able to overcome the obstacles.
Cherie states that the goal is to integrate this study using online tools to solve these problems. "We have tested it in a handful of Web3 subjects previously, like the second sale of songs via NFTs and shares of royalties. Certain smart contracts stipulate that 10 % to 20 percent of the second-hand sales go to the creator of the contract, and a lot of users are communicating that they want to turn a profit. But the truth is that the majority of NFT's aren't generating an additional sale," Cherie explains. Cherie believes that the value is directly linked to the relationship to which an NFT is a component of, however not for it is a chance to acquire something that could be sold onto others in the future.
Alongside the research, Water and Music will create a monitoring dashboard where users can log into their NFT collection and see how much there has been other sales and in the event that they wereany, the way in which the NFT performs on the market. "We are looking to develop new interactive tools. It's like digital data journalism that is geared specifically towards musicians as they're more likely to be the people that are most concerned about the release or pricing for NFT drops. We're building important frameworks and tools to aid people to do the work themselves."
Conflicting visions
Cherie states that modern-day concepts are becoming complicated and unclear as time passes "For the metaverse, as one example, there's an enormous gap in how the idea of the metaverse was initially and conceptually established, back in the 60s." Cherie clarifies how she and the Water and Music team is making a conceptual framework that will help us understand the ways in which metaverses were defined and described in the past and the contradictions between the concepts we believe we know and the reality.
"The original sci-fi stories which included the metaverse had an expansive vision of interconnecting between the online and IRL worlds. This is a far cry from that vision right currently. However, in the music industry musicians declare 'I've just started my virtual world but it's not! But they're not talking about what they're talking about: an imaginary world.
"There is a clear contradiction between the two visions of the metaverse," she continues. "You can find Meta (Facebook's holding company) and Epic Games on one side It is all a central entity with only one firm owning all the assets, but there's the notion of a Web3 forward open decentralized metaverse that has interoperable identity and assets. There is logical reason to possibly do consider blockchain and its potential role in this regard, however this is in direct contradiction with Facebook's plan."
Cherie says she is convinced that the metaverse "just transformed into this ambiguous word anyone can use to enhance the individual" and is determined to clear up the uncertainty. It is in complete accordance to her mission: Water and Music will critically and analytically dig into the subject, in turn, providing useful facts to help people choosing the most appropriate way to respond. The book has many practical applications, such as, aiding artists and their team members when evaluating partnering on specific metaverse-based platforms.
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The Water and Music team
Research projects are a natural extension of the mission in Water and Music: "My 'why' for this organization is to assist its members comprehend the world and to understand their place within the global world,"" Cherie says. Cherie hopes that people are most prepared to have the most impact on their industry.
"For Water and Music the main focus is the industry of music, and that comes down to an individual's motive. Music has been a part of my life since I was a child playing the piano. I had the opportunity to spend a significant amount of my time in a band of classical musicians and I am an avid participant in conversations with people from all aspects of their lives as well as being able to hear their ideas about the possibilities technology has to offer. I would like to think that the information we put out there helps musicians and teams become more knowledgeable about technology to help them create incredible works!"
There's some "taking back control" with this. Cherie is trying to convince musicians that they're in greater power than what it appears: "Certainly, in the streaming industry, there's a growing consolidations, which is dominated by Spotify and other big technology businesses. The rates of royalties are falling and trending to the upward direction! Therefore, we're offering artists instruments to comprehend the variety of options. We help artists and colleagues to be more creative."
Practice groups
"It's mostly an academic term, but I feel it's really applicable to the field of Water and Music: we're part of a community made up of professional professionals," Cherie continues. "The term was invented in of 1991, by the cognitive sociologists Jean Lave and educational theorist Etienne Wenger] and symbolizes the group of people who don't just have similar passions, interests and passion, but also collaborate in discovering ways to improve something."
This could occur to those working within the same industry or in similar positions across different sectors. People communicate regularly and share the knowledge. "Usually it's as a place for professional networks, however it can also be used to describe creative communities for instance, in the music industry. It's not only creating media or developing tools, but encouraging peer-to peer education. This is a key aspect of the future in removing the barriers to information within the music industry, and encouraging the public to be more cooperative," Cherie adds.
HTML0The Water and Music meetup at the NFT.NYC Evening.
Cherie concludes her performance as usual and encourages people to join the Water and Music community. "In the coming months, we'll conduct interviews with the owners of platforms for artists along with startups and creators of artists. The metaverse research is likely to continue throughout this summer until the beginning of autumn, so if you would like to get involved with the research, get in touch with me. If you have any suggestions for you should be interviewing We'd love to hear them!"
For more information For more information, visit www.waterandmusic.com. Follow Cherie to get more details. You can follow her Twitter account: @water andmusic. To become a member of the Water and Music community, and gain access to the community's in-depth research reports and Discord server, go to waterandmusic.com/membership.
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