Mailchimp is vs. Mailerlite vs. SendinBlue: The most effective email marketing platform

There are a myriad of marketing channels, including social media platforms, in-person meetings, webinars, call calls, online forums and chat rooms email is still a hugely frequent method of communicating with customers. It's cost-effective and allows you to build close relationships with your customers.

Which email service is easiest to use, or the most affordable? Which marketing tool for email helps you minimize bounce rate and helps you create the best-looking emails, or offers the highest-quality information management?

This is an in-depth look at the most successful and well-known companies for email marketing.

Looking for a comparison including platforms like Campaign Monitor, Klaviyo, Drip and ConvertKit? Be sure to check back! Our deep dive into the most effective CRM-related ecosystems will be coming shortly!

At-a-glance comparison chart

Mailchimp -- a world of opportunities

Features and pricing

Billed as a place to "grow your reach and revenue", Mailchimp is an E-commerce platform to send emails, automated workflows, customer segmentation along with tips and education.

Mailchimp provides a perpetual free plan which allows you to send 12,000 emails for up to 2,000 subscribers. Even though, with this program, you're required to show their logo when you send emails to your customers however, it's a good offer for new businesses. The paid plans begin at $10 per month for up to 500 subscribers. This gives you various premium benefits, such as an advanced segmentation of your audience and live chat support.

How it works

When you log in, you'll see the stats for your latest campaign's performance. It will show:

• recipients
• open rate and clicks per open
• Number of delivery successes
• Total opens and clicks
• number of orders
• Average order revenue as well as the total revenues.

 Audience

This is where you upload, update and manage your subscribers, also known as contacts. You can manually add new subscribers one at a time through entering their email addresses and personal information into a form or you can automatically import customer information via bulk on another platform, upload an CSV file, or copy and paste the new contact information into.

When you've imported and/or subscribed subscribers, it is easy to divide them up by their prior purchasing habits, their place of residence, or personal preferences. You can manually add Tags to your customers in order to deliver targeted messages to customers with similar characteristics, and Groups let you segment customers based on certain criteria or behavior.

This section is also in which you create sign-up forms or registration forms to allow people to subscribe their email addresses to your. This can be done via HTML forms, pop-up that is placed on any web page and a contact form that will send messages to your email inbox, or through a variety of integrations to your existing messaging application.

 Campaigns

It is the place where you create and then populate your email, known as campaigns. You can choose from a variety of templates for emails to choose from according to whether you're pushing new products or making an announcement. You are also able to create new themes and layouts using Content Studio. Content Studio.

 Automations

This allows users to customize workloads, here known as Customer Journeys. There are endless possibilities for ways to promote your brand or products to existing customersfor example, sending a promotional message to cart abandoners- or to acquire new customers, such as by using Facebook Ads ads (optionally linked through Zapier).

 Website

Taking the ecommerce idea to the next level MailChimp provides a website-building platform to "tell your story, communicate with people, and grow your business".

It's possible to get operational with just one item; once you've spent about 15-20 minutes, you can setup payments using Stripe (which allows you to accept payment from all credit cards) and just 5 minutes for personalization you can start selling. Mailchimp is a software that automatically creates the order confirmation, shipping notice and emails for abandoned carts to your shop.

Mailerlite -keep things simple

Prices and Features

It is marketed as a tool to "create email marketing and websites people will appreciate", Mailerlite offers digital marketing tools that can help you grow your reach faster and generate revenue smarter. The MailerLite team is aiming to "provide intuitive solutions for complicated work" with clean and functional design , and award-winning service.

Sending is free for 12,000 emails per month and up to 1,000 subscribers; the Growing Business costs $9/month ($108 when billed annually) for unlimited monthly emails and up to 1,000 users as well as the Advanced plan costs $19 per month ($228 for a yearly billing) with unlimited email messages per month and up to 1,000 subscribers including numerous additional features including priority support as well as password-protected pages. For more subscribers, you can incrementally pay more; there's a sliding scale at mailerlite.com/pricing to see how the pricing changes.

What is the process?

Once you're logged in, MailerLite gives you a performance overview of recent emails, including statistics such as total active subscribers, new subscribers for today and in the month ahead, number of emails sent open, clicks, CTOR (click for open) as well as the number of people who non-subscribers and complaints about spam if any.

 Campaigns

Newsletters for email, also called Campaigns and are divided into pieces that are moved and then dropped into the edit. Blocks that can be used as examples include Logo + Content an article that has a background image Highlight video, RSS lists one product aligned to left and Footer.

After you're pleased with the design After that, you'll be able to choose those who are going to receive the email , whether through basic targeting , or with advanced segmentation such as "Signup source API" or 'Signup date must be before July'.

 Subscribers

There are four methods to include new subscribers. You can import an CSV or TXT file, copy and paste from Excel, add a single subscriber, and import it from Mailchimp. Mailerlite's Mailerlite platform will automatically clean duplicate instances of emails after transfer.

After you've been able to import or add subscribers, it's possible to sort them out to target them more precisely Segments are dynamic records of your subscribers based on their characteristics and behavior. Groups let you organize your subscribers according to interest or actions. You can also add customized Fields for storing any other data.

The same section is the Stats tab. Here you will be able to examine your emails' average open rate per campaign, average click rate per campaign, an average subscribe rate per month and average unsubscribe rate per month.

 Formulas and Websites

MailerLite's form builder lets you create and plan pop-up subscription sign-ups to capture readers' attention best. There are a variety of pop-up styles such as floating bars, as well as sliding boxes, and you can choose a time duration or scrolling length prior to the pop-up appears.

It is also possible to create simple landing pages to collect subscriptions or to promote previous emails to increase participation, or create an online survey to drive customer engagement.

 Automations

The workflows send out emails to subscribers based on their behavior or preferences, like their first sign-up or birthday. It is possible to automatically tag customers according to their behavior on the site and then use the tags to create new groups and segments to use for specific targeting and also send out promotional emails to customers with abandoned carts.

SendinBlue -- dig up the data

Pricing and features

SendinBlue is claiming to aid users "Be where your customers are, and handle all of your communications digitally in one location" through a mix of emails, including optimizing the time of sending marketing automation live chat and CRM.

The free plan is just $0/month and allows up to 300 email messages per day, to unlimited contacts. The Lite package costs between $25 and $30 per month with up to 20,000 emails a month to unlimited contacts along with A/B test support for emails and support. The Premium plans costs from $65/month for up to 20,000 emails sent for unlimited contacts. This includes all the features of Lite and automations, as well as facebook ads, landing pages and telephone helpline.

How it works

When you log into your account, you will are presented with a dashboard that provides information for the previous emails. It displays the name of the campaign as well as the amount of conversions, recipients, openers, 'clickers' and unsubscribers.

SendinBlue provides the trackable open rate and total number of open that can be tracked (the users who did not disable Privacy Protection on their email client) to estimated number of opened emails.

 Emails (within Campaigns tab)

SendinBlue gives you a selection of email layouts for your newsletters, based on the type of message you want to convey: announcing an upcoming product launch, or promoting the event, or promoting blogs for content.

You can choose pre-built templates from the gallery -- they are also accessible under the Templates section. You can also drag and drop them to create your own, or even create your own custom code from scratch.

 Automation and Transactional

This allows you to build automatized workflows, based upon a variety of variables. Each automation has an entry point, like an online purchase which triggers the workflow process; an action such as send an email or SMS or a requirement, such as 'Is this the first time they've purchased or is it their first purchase?'.

The two factors work together to make workflows that assist to accomplish various aspects, like onboarding new customers with relevant information, providing a discount code for an existing customer in order for them to get them back on track in the future, and offering suggestions as well as upsells for customers already in the business.

Contacts

There are two methods to import contacts in SendinBlue: either upload an .csv, .xlsx or .txt file on your personal computer as well as copying and pasting the contacts from an .xls file. You can also use using the Forms and Landing page functions by clicking here. You can create custom Web elements that encourage people to sign-up. It is also possible to add a single contact with their contact information.

The Lists section, combination with the contact attributes allows you to segment your clients to send targeted messages. To improve open rates even more, you can further alter your settings to send your messages including From Name, Reply-to , and Header/Footer on each list.

Conclusion

MailChimp, MailerLite, and SendinBlue all cater to slightly diverse user groups in the marketing via email space: MailChimp has a breadth of features; MailerLite is lightweight and affordable; SendinBlue is data-driven.

Every option has a unique reason, and it's your job to decide which is best for your needs and the audience you're writing for. Have fun writing!

Research methodology

In our study We looked at the top four metrics any top email service should provide. After defining the metrics, we looked to give each of them a score between one to 5, to create a total score that would let us rank them. Based on the total score it was possible to evaluate and make a decision about which platform is most effective and merit more research.

The indicators These are the 4 indicators with explanations as to why we consider to be the most effective email marketing provider should offer:

 Speed and ease of starting

1. It was easy to set up and set up an account, such as creating an account and sending the initial email?
2. Was the instruction for doing something more difficult, such as building websites, easy to follow?
3. Is there a logical and clear way to navigate between the various services offered by the platform?

 Ease of integration and degree of intuitive

1. How simple/intuitive it is to connect the platform with third-party software?
2. If there isn't any existing integrations, can you build one effortless? Are APIs easily accessible?
3. Do you have features that seem unfinished? Are you able to easily create an email that is visually like and is similar to the one you wanted to create?

 Positioning of the brand

1. How can the business market itself? What is the best way to use words and images to entice potential customers?
2. What kind of clients are they trying to lure?

 Fees

1. What is the cost that the software cost? Are there extra processing fees (due to Stripe and other similar)?
2. Does the site offer a no-cost tier or trial period? If so, will it provide an all-inclusive service or are certain features reserved for paying customers?