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 After consecutive quarters of uncertainty and negativity, the third quarter of Q3 is a major milestone in the long-term perspective of the economics of membership.

The membership economy has been going through one of the most challenging periods in recent times. The rising inflation rate, increased anxiety and a more prudent consumer are dominating trends throughout 2022. The downstream effects of these trends along with extreme volatility of the financial markets have now trickled into almost every field.

The same goes for membership. While the revenue forecasts for 2022 made during the membership boom of 2021 quickly began to feel out of reach throughout the course of this year, operators who manage membership were forced to think deeper than ever before into every aspect of their overall plan.

In a nutshell For those who are a membership administrator, the year 2022 repeatedly checked your faith - over and over again.

Each and every story until now has you thinking that the rest of 2022 will be very negative for members and that we must be ready for a slowdown within every sector of the consumer each market, and in all company.

Not so fast.

In search of the perfect moment

You see, in difficult economic and business environments, We always seek out indications, indicators and signs that a turning point is imminent or near. And while we often don't be aware of a turning point until months and weeks following the event, there's one thing which always occurs with pivotal moments - the moment.

The Q3 moment was exactly that.

It was a moment where members' managers saw extremely positive results despite a negative sentiment. This was the moment when silence was greater than the confusion. This was the moment when operators confirmed their products were so useful that customers simply couldn't live without it.

The was the moment of divergence.

The most significant risk facing companies that operate memberships during recessions is becoming too negative. Members who were committed and bullish on their business through this difficult year have continued to create, plan and prepare for the moment - without knowing when it would occur. With Q3 now complete and we can look at the back of our eyes and be confident that it is, actually, happening.

Uncertainty creates opportunity

Our customer's memberships outperformed significantly during the third quarter. In our entire portfolio, we've seen memberships break records for their earnings, retention, as well as member count. By staying on the right track and being non-reactive to larger narratives allowed our customers to profit from the increase in membership that we witnessed in Q3.

A well-planned and managed member strategy can be the main driver of member outcomes in challenging landscapes. We see the best payoffs coming from operators who opt to invest heavily in their business during a downturn while leaning more conservative during periods of accelerated growth. Our approach has helped our customers to have the resources on-hand to invest into their companies at times of opportunity such as those we witnessed during the first half of 2022.

The game of membership is long and those who have that mindset find that the external environment and negative feelings create long-term possibilities for sustainable growth of membership.

For a company that operates memberships, you simply can't predict the exact timing of upwards and downswings such as that we experienced during Q3 however you can anticipate them.

The only guarantee you have is the fact that these moments occur when you most expect them too.

Continue to build.