Cassey Ho of Blogilates shares strategies to be successful before SXSW
With the approaching recession, all businesses are looking for ways to protect their businesses. This is especially the case for those who create content. There are many who are coming to the conclusion that that the only source of income is sponsored and companies to make money isn't possible..
A recession is a distant concept. Brand name offers and similar deals aren't popular as they're not consistent, particularly in the case of artist with massive fans. When you include recession into the mix, these offers could be canceled completely so that they can generate revenue for a variety of musicians.
The solutions to this problem are being investigated to tackle this problem, such as developing Social media funds similar to those TikTok offers. Although the funds might not be as popular as the ones offered by TikTok, they've been criticized because of the low amount they are paid given the large number of creators looking to donate portions of their earnings. The result is TikTok considering an account that might help creators by offering more cash, however it's uncertain whether the new version of the fund can be expected to accomplish what the model of 2020, but it's certainly not.
To gain a better understanding of the way that creative entrepreneurs develop viable enterprises without the limitations which social media has produced I spoke with the famous entrepreneur, business pioneer Cassey Ho, also than Blogilates.
Around 12 and a half year ago, the minuscule Pilates on the couch YouTube video helped to bring Cassey in the limelight as an influential individual. Cassey's YouTube video that she's published have attracted more than 14 million people through her YouTube channels . They have been watched over two billion times.
The end result is that Cassey can devote her time to her love of fashion. Cassey is the owner of two, multimillion dollars portfolio companies: Blogilates and POPFLEX along with partnerships together with 24 Hour Fitness, where her distinctive style that she calls Pilates is known as POP. Pilates is taught at gyms all over America. United States. This agreement also includes the internationally renowned POP Pilates online certification course along with the training for certification which Cassey manages .
Thanks to the assistance of her faithful followers, and through adapting to the demands of her avid followers Cassey has offered a variety of things Cassey has been able to create a profitable business which has been on the agenda for more than a decade.
Take a look at our Q&A video chat with Cassey for a look at the strategies she utilizes to make various streams of money through digital and physical items such as clothes, toys and many more.
HTML0 The responses were lightly modified to improve the clarity.
Which is your most-loved song to listen to?
You could call me an entrepreneur in fitness and fashion. owner. My first project was YouTube which offered pilates classes. All of my platforms I've got between 14 to 15 million users and 2 billion viewers. The path to my career began with a series of videos that were free for home usage to users, but that wasn't my primary reason for starting with. Always wanted to be fashionable. When I began my first class as teacher, I established the group which helped me to rekindle my desire to be an aspirational modern-day style guru. The students were looking for yoga mats, clothes and yoga equipment and I decided to provide them with my students with the necessary equipment. It's been a wonderful experience watching how the power of social media led me back to the exercises I'd previously planned to. My yoga mats can be bought at Target within the category Blogilates. POPFLEX is the name of my business to purchase clothes.
Let's see how the social web could make your life better. What inspired you to start YouTube?
I was a teacher in the pilates studio part-time during my college days as well as taught POP Pilates specifically. It is an exercise that is similar to music but it was at the time that there was no teacher to teach this type of Pilates. Pilates isn't a form of exercise that relies on music and there is none other form of music other than classical. This is the reason for which I taught this class in 24 Hour Fitness. I also finished the class within the same year . Following that, I got the opportunity to teach in Boston and then was forced to relocate to another country because there was no need to continue teaching this form of pilates for an extended period of. This was the option I decided to go with, and I made a video of 10 minutes of workout and uploaded it to YouTube. The website YouTube was created in 2009. The site was created for 40 people who were exercising at the gym. That's it. When I first posted the blog I didn't return to the blog approximately a month later. It saw thousands of visitors in addition to many people wanting to know more. That's why Blogilates was named!
Do you have a view on how social media has impacted your personal life? Blogilates during 2009?
In 2009 the year 2009 was the year that YouTube was introduced. YouTube was a form of video. Facebook served as an online community, which was created to create an online network. It was an exciting platform when it was first launched. Since its inception, it's seen an array of social media websites come to market and they're tiring. Be sure to keep your profile current with the most recent platforms. Your job is to determine what content you're planning to post for your followers in each as well as the best way to make content compatible to every platform. It is important to do what you are adept at but, social media, at the final word, it's just a tool. So, it's dependent on those who are watching your usage of this instrument. For me, however I consider it beneficial since it's successful in breaking down the hurdles and there's no one that hinders your success. Explore and experiment until you come across the kind of thing you enjoy, but you're always striving to improve it every time.
Was YouTube's experience different since the original launch in 2009? What's changed since you began creating videos on YouTube?
It's been a while since we've experienced a huge change! In 2009 , we realized it was possible to make profit through partnership with brands. It wasn't the case; AdSense wasn't even a feature prior to. YouTube users created videos on YouTube to show that they wanted to showcase their abilities through the humorous videos they made along with other content they'd produced. That was it. It was not the intention to be famous or become YouTube superstars. 2023 is a year that differs from the previous year in a variety of aspects. It is more likely to be less real.
Some people want to be influential or creative because they are seeking recognition and attention. They assess their worth based on numbers, which could be a bit sad given it is the case that majority of artists who began with their career in the year 2009 had been trying to build relationships. This is why I attended the event. I wanted to study POP Pilates. That's the reason Blogilates is in existence since nearly 14 years. Blogilates is still around, which is the reason this has happened with regard to the brand-new CEOs. It's a new business and much better than any time in the past. It's an excellent business opportunity for entrepreneurs because they don't have to rely on traditional media or traditional advertising to promote their products all over the world. It is possible to begin chatting with potential customers via smartphones, and create an application called TikTok and a YouTube brief, and also it's also possible to create an Instagram Reel.
It was a pleasant experience for you when you began earning money from YouTube? Have you got a strategy which you could use to make a regular amount of money? If yes, would you want to describe the strategy you have in mind?
Actually, I'm not certain if it was actually an idea , or actually a plan or. The work was always on the background. I was not able to make the leap to a full-time contribution in YouTube. It was a matter of not revealing my motives, regardless of whether it was selling products or the first and only job as an employee of the company. This is why I wasn't thinking of doing something. At first I noticed the YouTubers and bloggers signing brand contracts but wasn't aware that I could actually get a brand agreement. I thought about the signing of an agent or maybe administrators could be an option. One of my blogger friends suggested to me "Don't be concerned over it. You do not have to remain completely in the dark. Just keep growing, and eventually the followers will come along.' It's what exactly happened. It's hard to know which is an appropriate approach. I was focusing on my readers and tried to supply readers with information of the highest quality, which I was able to hold the conviction of. The rest is an outcome of this. Marketing, brand partnerships and all other things are part of my streams of income. But they're only 1 percent of my total as it's my main source of income.
It was a common issue to you? Was it due to the internet?
The beginning stage was higher than an ebb. I developed yoga mats as well as bags, and the brands were developed, and prices were anticipated to go more. However, when they grew they were not equipped with materials. I wasn't an enthusiastic lover (brand agreements) since the vast majority of contracts you sign are from a company who does not know or appreciate the approach the company follows. You comply with the instructions within the document, however , you have to present your ideas and then cut out those bullets. Then, they're trying to modify the document to make it more effective in how it's displayed. I had a constant sense that someone was giving me advice on what I ought to and should not do with respect to the text I composed and the people I was writing for. I became so unhappy with the way the brand was presented to the company's brand, that it's been my plan for the last few years to opt from any contract with the brand and concentrate on the conversation regarding my business.
This is where we will discuss the algorithm. Do you believe that these algorithms have negative effects on your capacity for making money through social media?
When I began creating videos in the past two months, I noticed that the method by which is the TikTok algorithm, or YouTube algorithm was executed could differ from the Instagram algorithm. The algorithm will decide if the item is popular due to the speed with that it can be expected to become popular. A video clip from us that made you move your legs was able to get over 25 million views. It disappeared after just two hours. A blog post can get extremely popular in one place, but it's not the same on another platform and the video will be the same. It's fascinating to see what the result is However I'm not entirely sure that it's due to the viewers I'm targeting to reach being different across the diverse platforms. This could be due to the fact that TikTok is a dangerous platform which could be famous because they're in a position to serve a market like the one available on TikTok Whatever the reasons, it's intriguing. The algorithm is an essential element in the way videos function as it could have a huge effect on commercial. However, when you're focused on creating high-quality products like my team and I daily, there's not a need to examine the content that is on the highest of your priority to-do list. They're nice however, our business does not depend on the quality of the videos. It is instead based on the high-quality of its products.
In the next few years, producers will understand of the need to utilize social media in order to expand the amount of followers they have as well as an increase in traffic. However, they aren't being employed to earn money, like the past. What are your thoughts on this new trend?
It is essential to provide something that will appeal to your intended audience. It's essential to offer something worthy of a glance regardless of entertainment or educational motives. It's hard to establish an following when you're trying earn money from your customers. This is why you have consider your clients who have arrived now: What is that item you're sharing with people that you would like for them to return home , and to remember what they're happy about? Just keep trying to assist your customers. If you're about to announce the product you've developed, your customers will remember your help to them. They'll want to be an integral component of the procedure once your product launches. For me, while this wasn't the plan I imagined however, it's actually what happened.
YouTube videos are available for watching through YouTube and are available at no cost over a period of ten years during the creation of the product. It is also open to people interested in understanding how the product was created product, and wish to be a part of taking part in the design process. What I've achieved by engaging people in my design project that I've designed makes a true community.
A majority of creators believe that the only method for earning money is through the use of brand names as well as affiliate agreements made via social media. Which are the most lucrative places that creators can diversify their sources of earnings?
This article will offer ways for creators to diversify the sources of their revenue. There are a variety of organizations that let users benefit from AdSense on YouTube and also the creator fund, which is an element of TikTok. Creators can also think about creating products and other items as well as digital items that include services or even an online class . Once you've finished your workday, think about the value of your service or product. Do people want to spend money on? Think about this, as you can create content for no cost, but you're not able to offer everything you've created without cost. If you do, you'll get burnt out. Additionally, research has shown that when people decide to buy a product, they're most likely to remain doing the instructions they give instead of receiving the item for free.
It is essential to know what your contribution is worth before putting your value in anything that may be the form of a tangible object, a service, or even a service.
How do you improve the number of fans you have via social media channels specifically designed for POPFLEX and the Blogilates range of items available at Target? What's the best method to get people to follow you on social media platforms to go directly to your website?
I'll tell the audience my story about how I got to the concept. When I present an extraordinary piece of clothing, it's not simply saying "Oh this is an amazing piece of clothing. It's crucial to get it. It's not like we offer anything for sale to the people whom we aid. We assist them with the process of learning. I design in order to solve the problems. I involve my clients through the process of designing, that allows them to participate in the design process and participate during the design process. Their design requests are given to those developing the design in addition to helping in the implementation of the design ideas their proper place. This process takes place through this method which helps build trust between my clients. We do not treat them like clients but rather treat clients as colleagues. We're able to offer an excellent experience to all.
In regards to shifting my customers away from my Twitter and Facebook pages on my site I focus on the basics like setting on Instagram a hyperlink. For example, the use of tags for advertising your services. Links assist in directing visitors from my social media pages to my site. Additionally, I use various content creators to showcase my clothes in addition to demonstrating the way my clothes are worn by women of various sizes and sizes and. My content can draw people to my blog. Additionally, I offer an email newsletter which generates large amounts of money.
How did you get started ? Was there a reason behind your creation of Pop Pilates? Pop Pilates courses on ?
I had been searching for hours in search of an online platform to provide an Instructor Education program I created in the initial times prior to the launch of this program. We'd discussed possibilities of offering POP Pilates in 24-hour Fitness. The coming few months will be when POP Pilates becomes the principal Pilates programme at all 24 Hour Fitness locations throughout the US. Therefore, I decided to locate an online platform or platform that could host instructors as well as dance classes. It didn't turn up any. When I was listening to Chalene Johnson's show on radio. The host was discussing something, and she was talking about the issue . Then, I found out about the matter! This was the sole platform that allowed me to accomplish what I needed to finish at the pace required to finish it and I'm very grateful.
Looking at the world of creation across. What are the most common mistakes that creators make when they're in their current scenario?
Some creators commit numerous mistakes. One of the most common issues I've seen is how creatives are able to gain an audience and also get the attention they merit. They then discover that they've signed brand contracts, but the content they've produced doesn't seem authentic. They're confident that they'll need to earn a living and to fund their expenses However, they're losing faith in the readers of their content and those who are reading their content. Content of this kind reduces the credibility of authors. Furthermore, I'd love to learn more about the profession of a journalist who depends on various jobs. Teachers for instance, can nowadays be a major influencer. The fame is derived from having a job as an educator. So, how do you determine what is the most effective way to quit teaching in the context of educators who are recognized for their roles as creators?
This is a suggestion we would like to offer you. Begin a discussion in a group .
What's the reason the creators of this game aren't doing enough?
Every day I hear that "Everyone is looking for" the same thing as you do. A few would like to create their brand so they do not have to argue with different brand names often. The truth is I'd suggest that you take part with it in a manner that's driven by passion. It's essential to show a passion in the running of a company that depends on selling products. It is my opinion that any musician with a following must offer something or a service. This is where the creators are. It is crucial to think about your self as someone you loves and include yourself when you are creating your product as, without this the product could be difficult to market.
What advice could you suggest to someone just getting started that is looking to get started using digital instruments?
It's the same concept that I mentioned earlier, which involves determining what value your product could offer viewers, before deciding on the most effective method to convey your message to allow viewers to make a decision to purchase your product. You have to remain focused on what it is that you are trying to convey. If you're unsure whether you're in no need to hurry, then go ahead. You can check out the possibilities of free video content. You must feel your way to the viewers who are viewing your video content. Make sure you are mindful to not let your readers guide you down a road that's not your own. If you do not pay close attention to statistics and you concentrate on facts excessively, you're losing the image you have of yourself. You're likely to have lost your interest and be confident about who you are, which is one reason why many artists are burned out. Individuals who haven't engaged in their passions find themselves feeling depressed because they're no anymore identifying with their personal identity. They're living and creating for the benefit of another. Pay attention to all messages coming from your own internal. You must remember that you must create materials that appeal to your own personal preferences or else the project could be a total fail.
Your digital destiny is entirely yours
For creators to succeed, it is essential to diversifying sources of income to ensure that businesses are financially viable similar to what Cassey did.
Digital solutionsinclude online education as also physical products and agreements with companies. Cassey is able to make a difference in the world. She is able to ultimately control her future.
If they follow their model, the way in which they use social media will shift. The use of social media will change in a way that allows them to only make money from their projects, and not of directing users to a different source of revenue, such as digital platforms.
"The most significant contribution I've ever made was helping me to create an instructor community engaged with Pop Pilates." Cassey Ho Cassey Ho
The company has helped more than 55,000 entrepreneurs who received $4.9 billion. It is growing every day.
The middleman has been eliminated which means you're now able to retain all of your earnings and be in control of your clients and their customers and clients, along with the way you run your business as well as the brand name you use for your business.
Learn how to manage your destiny, and be successful in your professional life as an Entrepreneur and Creator. Catch Cassey, along with Matt Steffanina, 's President/CPO Sean Kim, and Jim Louderback as they take to the stage to entertain patrons at SXSW in the coming days..
If you're contemplating increasing your income through digital channels, you can try them out to explore potential by taking advantage of the trial offer for a year..
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