"Clicks To Bricks": Synchronizing In-Person Payments & Online Sales

eCommerce stores have some serious advantages for the owners andcustomers. In-person purchases have amazing advantages too. And there are certain situations where your customers might need to purchase in-person. In the next article, now there's a way to seamlessly integrate eCommerce with in-person shopping.

The term is 'click-to-bricks. It blends two of the most popular options of shopping in person and on the internet.

If you are an eCommerce business that wants to sell in person at places such as farmer's market and flea markets, or that accept pre-orders on the internet however, but also deliver or accept payment in person, online clicks to bricks are the most effective approach to serving your customers.

Let's introduce you to the idea of clicks to bricks. Look at the reasons why it might be an effective way to boost your business's performance, and then see how to do it.

What are clicks to bricks?

Clicks to Bricks allows consumers the choice of visiting a retail store or market in person, or to pre-order onlineand complete their purchase on the spot. All this happens while seamlessly handling your sales processes and your inventory.

This is a kind of service to customers. The purchase of things such as clothes or furniture, tools as well as food items is usually easier and more pleasant by being able to see the product, feel it, or even try it before you buy it.

Additionally, it's more private and fun to meet the maker of certain products. It's the main reason people go to local in-person markets.

The conversion of clicks into bricks can also be an opportunity to boost the profits. Some shoppers still prefer the physical store or the in-person shopping experience so if you do not offer this option, they'll not buy from your store. Well-known eCommerce retail store Warby Parker, for example currently earns around half of its profits through its expanding number of shops.

"Clicks to Bricks" has become a trend over the last few years, as more shoppers and retailers struggle to overcome the limits of online shopping. For a time, some believed that the end of brick-and-mortar shops and the demise of centers, as online shopping is, seemingly more efficient and convenient.

However, something changed along the way to turn out that the in-person shopping experiences can be better than shopping online. Some predictions about the future of shopping in person weren't accurate.

The physical market is appealing to certain types of customers who appreciate local products, and also supporting small businesses. Plus, they're more green.

Five compelling reasons to implement a clicks to bricks strategy to your model of business

How does the clicks to bricks approach enhance your customer service and boost profits? We'll look at a few strategies.

1. It gives a better customer experience

A lot of the most difficult aspects associated with shopping online are alleviated when you shop in person. For many customers, being in a physical location makes it easier to return the items they purchased. It's easier to discuss a problem by presenting an order to a person, rather than emailing support.

Sometimes, it's even faster if you need an item right now. It's easy to drive to a market or store to purchase the item. It is delivered the exact day that you want to purchase it. At the same time.

There are advantages to bothonline and in-person shopping, as well as combining both will allow you to reach your customers.

2. It allows customers to pre-order

One flaw with a poorly-executed clicks to bricks strategy happens when customers see an item online, and then goes to the store or market only to find out it's not available. Nothing could be more aggravating. But it's not always possible to bring your entire inventory with you to the event or any other exhibition. So what can you do?

This problem can be solved by offering customers the option to pre-order their items online before they take their order home and pay in the store in person.

Plus, by using software that syncs your inventory with the payment and order processing your inventory information, you can ensure that the availability of products displayed to customers in your online store remains up-to-date.

3. It boosts sales and increases profit

In one survey, 57% of customers then visited a store following a purchase from the same online retailer. The reverse is also true 78% of those who bought their first purchase in-person followed by a visit to an online shop of the same business and purchased again.

If you offer both choices by offering both options, shoppers have an additional option to purchase. And as that study revealed most of customers would choose each option. Only offer one option or the other, and you'll make lower sales.

According to the Wall Street Journal reported that Untuckit was a previously solely online retailer of clothing, sees an increase on web-based sales within a ten-mile radius of every new store that is opened. Take a moment to think about it for a moment. Their CEO claims that their stores "are similar to a billboard that is inexpensive."

If you're selling on local market stalls You can expect the same outcome.

4. This increases the conversion rate

Your digital storefront can help clients browse more easily through your inventory to find out if you have what they want. If they are aware that the item they're searching for is on the market and they're able to choose between delivery or in-person pickup. Or, they may even just drive to your location and purchase the item in person.

In any case, buyers arrive eager to purchase. If your inventory is properly synced between your online and physical store, you can reduce the number of people that leave with nothing and are frustrated.

5. You get higher average order values

Why is it beneficial when people come to purchase in person? Since they can spend more.

One study found 70 percent of customers are more likely to purchase an impulse purchase in a retail store rather than shopping online.

If you're in a shop, market, or in a home delivery scenario it is possible to introduce customers to all sorts of items, great and small which they might not discover in your shop. While walking about and come across something they're aware of. In the next, they'll find things to offer to someone else as a present, or treat themselves to. That doesn't happen quite as easily online.

This is the tool you require for a an enjoyable clicks-to-bricks shopping experience

The transition from an online-only company to one with an in-person experience is not an easy task. You may have to deal with layouts and shelving as well as managing inventory in an innovative way, having employees who are in person as well as experiential design and many more.

However, the proper tools will assist in making things happen quicker regardless of whether you're making a temporary display during a fair or creating a huge physical retail space from the ground up.

 A POS solution that integrates inventory and payments is essential.

At the point of sale, you need a way to process payment. Customers online purchase on one single checkout site. However, in person What happens when you pay at the curb? And what happens if the order delivered to their house and then pay for delivery?

It's necessary to have a device that accepts payments.

• A M2 reader can be described as a physical device that accepts payments. It's an extremely lightweight device that is seamlessly connected to the Mobile App. It's quick and secure with the highest level of encryption available.
• Customers can tap, swipe, use a chip, or use contactless payment methods such as Apple Pay -- whatever services you wish to offer them.

Orders created in person will be synced with your online store, so the inventory stays up to date.

This way, when the customer purchases something, that they pay for using the card reader M2 your store's online will reflect the sale. If the customer purchased the only one available of an item and then went online to purchase it, your store won't show the item as being in stock. That almost eliminates the possibility of another customer showing up hoping to purchase the same product.

With the In-Person Payments option it is possible to create an order, pay for it right there and then and take the necessary payment on the spot. And you can do this anywhere at the point of sale whether you're at a farmers' market, or you're delivering your goods to someone staying at the hotel.