ConvertKit review: Top (and most difficult) options, based on former customers of 31 |

The following ConvertKit review it will be a chance to hear from 31 former ConvertKit customers about ConvertKit's advantages and disadvantages and the reasons what drove them to switch to Email.

ConvertKit is an extremely popular marketer's platform for email marketing among its creators. It's known for its visual automation tool, pre-designed sign-up forms and landing pages with detailed audience statistics, but is it a good choice for you?

The following ConvertKit review, we'll hear the stories of 31 former ConvertKit customers about what they enjoyed, as well as the aspects they did not like and why they made the switch to Email.

Your email marketing tool is among the most crucial elements of your business online -- It's how you'll expand your customer base, communicate to your followers and market your products and services online. Important doesn't need to mean complicated and expensive.

In this article this post, we present our results and cover:

What ConvertKit's users like best regarding their marketing software for email

The ConvertKit customers who have previously used the product encountered issues in their products

Why some of those customers decided to use an email marketing platform

Although we'd likefor you to choose  but we've tried to offer an honest and objective review instead of criticizing ConvertKit simply because we want you to find what is right to run your business no matter what you choose.

TL;DR

• The past ConvertKit clients were happy the free plan, but feature limits make it a challenge to use. 37% said ConvertKit's high cost was the biggest issue regarding the software.
• Some users liked being able to run complex automations, however, others felt ConvertKit to be confusing and complicated to set up.
• ConvertKit has nice templates for landing pages as well as email forms, but the templates aren't easy to customize. People who needed more flexibility felt limited.
• 54% of people said the main reason they switched from ConvertKit to the other was because they wanted their entire business (email and website, merchandise, etc.) in one place.  Its low cost of living was the second most common factor that prompted people to change.

Simple automations that accomplish what you want them to do with a fully-featured plan for free, and endless landing pages you can customize however you like - test Email for free today .

What are the most effective characteristics of ConvertKit?

ConvertKit provides an email service that allows creators to grow their audience, connect to their followers, automatize their email marketing, and earn money from digital items.

It is possible to start by creating embeddable email opt-in forms as well as standalone landing pages that bring people on your email list. Once you're prepared to launch an email or broadcast, ConvertKit has a point-and-click email creator and a collection of email templates that you can utilize to get started or create a custom email entirely from the ground up.

You can also build automated marketing campaigns with the help of the built-in visual automation tool and then add tags and segments to your audience based on actions they take (like clicks on links in an email or purchasing a digital product).

Of all these ConvertKit options These are the features which our survey's participants liked most:

ConvertKit has a free plan

The free ConvertKit plan allows you to be able to have as many as 1,000 subscribers, and you can create unlimited broadcasts. You can make as many forms and landing pages you'd like however, you don't have access to automations or integrations on this level.

The free plan is a good method to get a feel for the basic features of the platform, like the email builder tool and the landing page creator, prior to making the decision to sign up for a paid subscription.

Create visual automations

ConvertKit is well known for its visual automation builder that lets you create precise workflows, paths and funnels to your customers. An earlier user of ConvertKit specifically stated that they enjoyed having "multiple types of funnels, triggers, and tags" to use, and that you could make use of as many segments and tags you want to manage your list of subscribers.

ConvertKit shines for creators who need to build elaborate customer journeys that include multiple entrance and exit points, or require hyper-specific automated methods to market their the products.

Make pages and email templates using ready-made templates

Some former customers said they enjoyed how ConvertKit's email editor and landing page builder had pre-designed templates so they could make email templates, opt-in page pages and landing pages fast.

While there are limitations on the things you can do to customize (particularly for your pages as well as forms which will be discussed further below) However, they look excellent straight from the box. The only thing you have to do is include your text, images, or links and you'll be on the path.

ConvertKit can also help you create custom email templates are reusable again.

Statistics and tracking data are available for each subscriber

Another aspect in which ConvertKit has high marks is in audience analysis. One respondent pointed out that they appreciated the fact that they had "more details about each individual in my audience, like the location they click from, what email they open, etc."

The subscriber will have access to statistics and score (available through the Creator Pro plan) which means you'll be able to see lots of information about your audience. You can, for instance, see which opt-in forms are most popular as well as which customers are cold, and what emails offer the best deliverability as well as open rate.

As we mentioned earlier, it is also possible to use ConvertKit to make infinite tags and segments for your customers to make sure you send the right message to the right people.

What didn't previous customers like in ConvertKit?

However, those who were 31 previous ConvertKit users that we spoke to were not a fan of the high pricing, the complicated automations builders and the limited designing landing pages.

The cost of ConvertKit's services is high.

37% of former users reported that their main issue in using ConvertKit was the high price fee.

There is a free plan that has basic functions for 1,000 users. If you're interested in more functions it is recommended to purchase a paid Creator or Creator Pro plan.

In both plans, pricing goes up when the size of your list increases. Below are some instances of what you can expect to pay on different ConvertKit tiers:

What's the main difference between these two plans?

The ConvertKit free plan (up to 1,000 users), you get:

Unlimited landing pages

Unlimited kinds of forms

Unlimited TV

Tags for the audience and segmentation

Sell digital products & subscriptions

Community support

With Creator, you receive everything in free, plus:

Live chat & email support

Free transfer from another program

Automations

Third-party integrations

One additional team member

And with Creator Pro, you get everything from the two plans, and more:

Unlimited team members

Newsletter referral system

Scores of subscribers

Advanced reportage

It's great having a plan that is free, but it won't work for all users because ConvertKit restricts key features like integrations, automations and customer support to premium plans exclusively.

You'll need to shell out minimum $15 per month (for the Creator plan with 300 members) for the first time to experiment using automated marketing campaigns, or seek assistance with the business.

Additionally, the visually-based automation tool is among ConvertKit's main selling points, but it's not available when you're on the Creator plan. It can drastically jump up in price as your list grows.

Building automations and funnels can be difficult

In terms of the builder for visual automation, many respondents found ConvertKit's automations too overwhelming to set up and manage. Some reviewers liked having lots of options, but some reviewers cited things such as, "UI (user interface) was unwieldy" as well as "segmentation was so complicated" as the top complaints.

Although ConvertKit can create lots of intricate workflows and campaigns using ConvertKit however, the majority of creators need a system that will send out emails, and manage basic automations such as welcome messages as well as sales funnels or nurture-based sequences.

If the process becomes too complex it can seem like a chore. Additionally, nobody likes logging into their email account and viewing a plethora of automated messages without knowing how to use it.

The majority of creators do not need their companies to become much more complex, so there's no need to spend premium prices for features that which you do not actually require. Unless you're certain you need highly specific automations for your company, ConvertKit could be more costly and complicated than is needed.

The landing pages and opt-in forms have design limitations

There's no doubt that ConvertKit provides attractive landing page templates and email opt-in forms, but it's not without limitations on the types of templates you can do to customize. One user has said, "I didn't like the constraints on the opt-in form I made, and the images weren't real views."

At present, ConvertKit doesn't have a option to design forms or landing pages from scratch -- you have to edit the existing templates provided to you.

If, for instance, you select a landing page template that has two columns, you're only able to include elements (like images buttons, icons, dividers or bulleted lists) inside these columns. It's not possible to create extra sections that go beyond the basic style. There are a lot of options to consider in the event that you've a layout to think of but doesn't match with the model.

The landing pages of ConverKit are specifically designed to capture email rather than selling items or sending people to other URLs. Most template landing pages include a prominent email opt-in form in the default layout, however it is necessary to make use of your own CSS if you want to eliminate the sign-up box from your page.

This makes it difficult to use ConvertKit's landing pages to do anything outside of gathering emails, so you could have to pay extra for an external landing page creator.

What are the reasons people switch to ConvertKit to ?

When asked why they switched from ConvertKit to  ConvertKit, the respondents emphasized their lower cost and the simple email creator and the simplicity of everything being in one place.

is less expensive for nearly everyone

Unless you are able to count less than 100 or 1,000 subscribers it is the case that all Email plans are lower than their ConvertKit counterparts. Below are some examples of how pricing plays out with ConvertKit as well as based on the list size:

In addition to a lower price, Email plans also have additional features to run your online business.

's email editor is easy to use

Make a design you love? It can be used to create a unique template for your emails or broadcasts for as many times as you would like.

Within your emails You can include text sections, columns with featured callsouts, social media buttons, video links, CTAs, and files for customers to download.

can run your business in one place

More than half of those polled (54%) reported that the main one reason they switched to ConvertKit to was that they wanted to run all aspects of their business in one place.

ConvertKit is an ideal choice for marketing via email, but its e-commerce capabilities aren't as extensive and there's no website or community tools. The majority of creators we heard from found 's all-in-one approach to be more straightforward and cost-effective as they didn't need to integrate (and spend money on) many additional devices.

It means that you can alter how you send emails to your followers based on whether or not they've purchased a product or joined a waitlist or expressed an interest on a certain topic. This is without a lot of complex tags or integrations.

If you were to set up waiting lists for an online course you're planning to offer.

With ConvertKit You'll have create an opt-in page or landing page specifically for your waitlist and tag those who sign up by filling out the form. At the time of launch it is possible to send out messages to the people with this tag to promote the product.

However, once your course is in place, you may not need to be constantly contacting people who have already purchased it, so you will need to integrate ConvertKit with your online course platform. Then, you'll need create a tag for people who have bought the product and utilize that tag to exclude those from receiving any further marketing messages that you'll send out to waitlist members.

Your courses, emails, and clients are all at the same location. What you must do is set up the course and place it in waitlist mode. Automatically, it will create a landing page for the course. Anyone who registers will be added to the waitlist for that course.

It doesn't require an elaborate setup in the background or to remember what a dozen different tags refer to, and you don't have to worry about getting your cables crossed because it has all the information about your customers in one place.

Here are some ways 's all-in-one platform can make life easier:

Create welcome email templates that are automatically sent out when new subscribers join your email list.

Send customized emails to customers after they purchase an item

Only message recipients who have (or not) purchased a product

Follow up with people who are on your waitlist. 's waitlist feature is available across all plans, and includes the cost-free plan.

Make lead magnets available that direct people to automated marketing automations

Use link clicks to add tags to subscribers, then develop automated email messages related to the subjects that they are interested in.

If you want to consolidate your web-based business in one location and eliminate of extra fees and integrations, could be the right fit to you, too.

Are you sure ConvertKit suitable for me?

ConvertKit is an excellent choice for those who create content as well as small business owners who need an email provider that has many complicated automations. It comes at a steeper cost than similar platforms  and, but could be worth the investment for those who require a visual automatization builder. ConvertKit is also a good option if you're looking for landing pages that collect email addresses (not offering products) since that's what ConvertKit's templates are built for.

It is the best option for creators on the web who wish to make their work easier by having all the necessary information in one spot. You can make unlimited emails and campaigns, use beautiful email templates (or design your own) and build your own website, set up landing pages from scratch for whatever purpose you require them for, and sell any kind of product that you can think of.

Because you don't require a lot of additional tools or plugins Your overall expenses will likely be lower than they would be when you put everything on your own.

For affordable, easy-to-use, and powerful marketing features that aren't overwhelming, give a try. You can download it for free and get started .

We're eager to see what your creations are.

FAQS

Email marketing FAQS

What is ConvertKit?

ConvertKit is an email marketing platform which lets you increase your email list through registration forms and landing pages, build automated campaigns, create broadcasts, and also sell digital downloads. It offers a free trial for up to 1,000 subscribers, and paid plans begin at just $15 per month.

What are the alternatives to ConvertKit alternatives?

Unsurprisingly, our favorite ConvertKit alternative is Email! You can also read about different email marketing tools that are that are similar to ConvertKit in these guides.

What are the advantages of ConvertKit?

ConvertKit lets you send unlimited broadcast messages and create endless campaigns. There are pre-designed email templates as well as an easy email editor, and an automated visual builder. It is also possible to offer digital downloads through the e-commerce option.

What are the negatives to ConvertKit?

ConvertKit is a great tool for managing your emails, however you'll have to join additional tools in order to create your site and sell items beyond downloads. The more tools you have, the more technology you'll need to manage as well as a higher risk of fees. In addition, ConvertKit's prices become pricey as the list of features grows and as you'll need more options.

What is the best email marketing software?

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