Develop an audience while not burning out three methods of thinking Trainer Becky Mollenkamp |
Find a coach for your mindset, Becky's tried and tested methods for growing your audience and not burning yourself out.
Becky Mollenkamp is an expert in mindset coaching that helps individuals make the transition from sole proprietor of their small-business to the CEO. She also helps them build viable businesses that will not exhaust themselves. Through her Gutsy Boss brand, she has helped many customers remove the "shoulds to be successful' attitude and create the ideals they want to live by.
With over 20 years of working as an entrepreneur, which included running an agency which dealt with content marketing, that was valued at six figures prior to the launch of her own coaching company in the year of 2015- Becky realized what worked for her when it comes to establishing a customer base.
Today, three fundamentals drive Becky's marketing
It's not a necessity to keep updated with the latest trends in social media.
You should make sure that you select the long-term strategy instead of instant satisfaction
Protect your work-life harmony to build a sustainable company
1. There's no need to continue up-to-date with the latest developments in social media.
There's a sense that new trends in marketing is revealed every single day. Trying to keep up could result in feeling overwhelmed and diverted away from your goals that you wish to accomplish. Becky has made the conscious choice to focus more on strategies and techniques that work for her.
In this moment, this involves removing oneself from websites on social media that cause stress rather than outcomes.
"I am at the end of my barrel on social media,"" she adds. "I've deleted myself from Facebook and that's fantastic. It's similar to Instagram but I'm not putting in a long hours using it."
Becky's philosophy of leading her to let go of the "shoulds could also be applied to social media, especially when you take several tasks simultaneously.
"It began to alter somewhat. The next thing is to register for TikTok in the beginning. After that, I need to make another reel... that includes photos along with video. Furthermore, I must to have an idea that is truly unique to be used on Twitter. Also, I have to be able to publish something to Medium. It's too difficult." Becky describes.
"I believe that we're getting to this point of overwhelming in our society and people are beginning to realize that they need to make an adjustment in one aspect.'"
Instead of creating something from scratch for each platform, consider finding innovative ways to make use of your previous work. For instance, you could edit an existing YouTube video into smaller clips that you can then utilize to use on TikTok as well as Instagram Reels. The transcript of the video can serve as the base of an article on a blog or newsletter.
What do you see when you canown your fans? They communicate using the channels you control and the methods you use, such as your email lists that you are in charge of and your communities on the internet or even your own website.
This is the way Becky speaks about how important email is for control of your clients.
2. Make sure you choose long-term plans over immediate pleasure
For more than two decades, working in business, Becky knows what marketing strategies have worked for her. She is now going back to the tried and true methods, even though they may need more time to repay.
In the beginning of establishing your company, it's easy to look for ways to market your company that yield rapid results. It's not difficult to be frustrated if you don't see immediate the results you expect, yet strategies that require time and energy in the beginning usually result in more authentic and lasting connections with the people you want to attract.
The work Becky performs requires vulnerability and honesty from her clients, so clients must feel comfortable and at ease working with Becky prior to coaching with her. Regular communication with Becky via email helps build that confidence.
"Before people work one-on one at my table, they typically are included in my list of email addresses for 6 months, and sometimes a complete year period," she explains. "I'm frequently messaging them to help me to get them to follow my style of. Many of them will purchase something that's small, however, after several years, the clients who are my one-on-one clients will eventually decide to invest in coaching."
It's the Gutsy Boss podcast is a key component of Becky's long-game strategy. "That's taken a long time to make a profit," Becky says Becky. "I've been running my podcast for 4 years and I'm just getting to the stage where, each month I'm getting more of my followers."
SEO refers to the process used to make your website's contents such as products and information more accessible to users through search engines. Optimized content shows up higher in search results when you type into the appropriate words and phrases. When you make improvements to your content, the more easy it is for potential readers to find it in the result pages.
Becky ran a content marketing agency prior to becoming coaching and becoming an SEO coach. SEO has stood the test of time throughout her professional career.
"SEO is an old-fashioned sport which works," she says. "SEO is a game that lasts for a long time but it also yields dividends. Instead of making one product that has a shelf life that is two minutes long, SEO is a product with a shelf-life that lasts through time."
Because she has created content that is optimized on her website and blog specifically for her target readers, prospective clients can find her blog's posts via searches. Once they come across her blog, the content she provides and her distinct perspective will keep them interested by reading and subscribing to her newsletter and frequently becoming customers.
"I came to be the best choice because there was no one that could respond in the way I did. If this was the final alternative they considered, this was also the option that they liked, and I replied in the manner they needed to hear it , that's why they're most likely to work with me."
The end result is that Becky discovers herself networking (what she calls"an "old conventional method of marketing") and taking advantage of the internet to meet numerous customers interested in joining the network.
"Getting out and interacting with my network of friends and participating in traditional networking to meet new people... The opportunity to be member of different audiences is extremely useful, be it at events or working in a team with other people," she says.
What are the various methods for drawing attention to audiences have to do together? They could help Becky maintain a balance between work and private life, which has become increasingly important in the last few years.
3. Be sure to be in harmony with your family members and create a business that can be around for the long haul.
"It was just like the other sudden, all businesses had online presence in the middle of the outbreak. It caused a massive fire" Becky recalls. "I'm getting it from many people: We've all kind of exhausted the demands of running an online company."
Becky focuses on finding ways to increase her reach and her business, without jeopardizing the life she's created and hopes to continue to live. "I have a family and I'd like to live a full life. I do not want my life to be consumed by media all the time."
"How do I make most effective choices to enable me to live the lifestyle I would like to lead but also expand my circle of influence?"
Productivity and growth are wonderful but it shouldn't be with the expense of your mental well-being.
"I want to think about how I spend my time in the most efficient way and effectively. This is not just about trying more work however, I'd like to enjoy the time of my life."
Get rid of the "shoulds to create the business that is best for you.
Becky helps her clients by aiding them in developing their businesses and avoiding burning out. It's evident that this is result of the years she's working out the best level of balance for her.
Her business has come quite a long way from the initial program she launched in 2018. However, the fundamentals of her coaching -- which helps people to remove"shoulds" that's'is a constant aspect of her content, products and method of expanding.
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