Developers can make money selling their App beyond the App Store How can developers Market Their App Outside the App Store
The excitement associated with selling software is quickly shattered when the developers realise that stores like Google Play and Apple Store are a substantial part of the revenue.
The price isn't a modest sum -- it's more like 30 percent. This price is a huge burden and has forced developers to find alternative ways. What's good for people that are in the same boat as you is that there's a way to promote your app without having to split the revenue with the mainstream media.
In this article in this post, we'll discuss a way developers can get around the fee of 30 percent charged from Google Play and Apple Store.
Let's dive in.
The pros and cons of using the main App Distribution Channels
Before we dive into other methods of distributing apps, let's look at how the mainstream channels for app development work.
As we've mentioned before, Google Play and Apple Store consume nearly a third revenue of every apps that are sold through their storefronts. This isn't the only issue that comes with selling through these channels.
A majority of the apps that are available make use of the distributors listed above to market their merchandise. There's a wide variety of apps that are distributed by two sites. It is a matter of how distributors help their apps stick out?
Aha! Through advertising, naturally.
In addition to the cost of $30, app developers pay for ads to make their apps seen. A study of one instance revealed the real price of app advertisements. The business took a 10k budget and distributed it to four advertising companies:
- Google AdWords
- Facebook Ads
- Twitter Ads
- IAds
The cost for each app was varying in the range of $1.43 up to $5.36.
When we consider including this cost in the general distribution fees, it's easy to see why developers are searching for alternative options. Many of the top downloaded applications, such as Spotify and Netflix can be found on Play and App Store. Instead of letting the distributor manage the charging, the apps have created their own system to charge their users for subscriptions.
Some companies like Epic Games have taken matters into their own hands and made the game that is world renowned Fortnite available for download on their website and on the Samsung Store. They've also managed to avoid the huge 30% charge from the major distributors.
Another benefit of sellers who sell outside of the Google Play and Apple Store include:
- Alternative distributors typically don't charge the app listing fees. Third-party app stores may promote your product better since they have a higher chance of being featured on the app of the day or even in promotions
- Alternatives can be more lucrative than Google and Apple stores, particularly if the app creators have localized applications that specifically target certain countries
There are some advantages for making apps available via Google Play and Apple Store. These stores aren't just believed by the users to be the right location to download apps and install apps, but they are also a breeze to make apps available via these channels.
Spotlight A Developer Earns Profits Selling Outside the Main App Stores
The moment Christian Tietze started selling his items on the internet, he wanted to make money and have more control.
Tietze wrote about his experiences in an article on his blog site. Tietze found a number of issues selling products through his site's Mac App Store, including:
- Cost of revenue 30% (excluding VAT)
- You can't provide a demo
- You can't provide upgrade pricing
- You won't be able to meet your customers.
Then, he began exploring ways to sell outside of his Mac App Store.
"Distributing via the App Store is more efficient; everyone can see your product and download, update and install in one place," Tietze says.
"On one side, the other hand, you'll lose cash with every transaction. you're bound to the rigorous App Store policies concerning Sandboxing You are not able to create any promotions - or if Apple shuts down your account then your company is closed.
"This doesn't happen often, however it could occur. "
Tietze declares that he (and many other indie developers) are distributing apps through the platforms they have created. He uses the platform for distribution of his app also permits him to provide bundled discounts, sales and even an API for a customized shop.
" provides a trial online storefront as well as within the app for transactions in-app. This is a convenient option to determine if your payment method works and when the app changes from "locked" into "paid," he says.
Closing up
Concerning the possibilities of app distribution for developers, there is no doubt that the times have changed.
In the past, the two major participants in the game of apps, Google Play and Apple Store had all the chips. If app developers wanted to offer their apps the possibility of being successful there was only one option: distribute their app across the two platforms and pay a 30 percent cost.
However, developers of apps have regained control of their apps--and their revenue streams.
No matter if you select an all-inclusive partner that to offer your apps direct through your website or make them available through alternative storefronts, there are plenty of options available for you to market your goods. Whatever your goal, whether you're looking to connect with customers who are difficult to reach populations or share the app in-house and offer the app to users as an easy download, there are many options.
Remember to remember that Google Play and Apple Store are not without a reason behind the popularity of their apps: millions of people all over the world trust in them. But, considering the number of apps downloaded using different distribution channels every day, you can see that users are patient when it comes to choosing the right applications for them.
Check out how simple to turn your site into a shop with the assistance of Examples. With the help of these examples that you can set up different dummy stores so that you can get an idea of the abilities of the The Store Builder API. The Store Builder API. These examples provide links or documents and code-based demonstrations of code in source.
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