Do AI unlock the creative power of human beings? Perspectives of film makers and the VP of Creative

It's not difficult to agree with the fact that AI isn't going anywhere.

Although there's a valid argument regarding whether AI can be able to take over writers, editors, as well as concept creators, a lot people are accepting that AI is inevitable, and are now pondering its potential to transform the manner in which work gets done. In Cannes I was able to hear the perspectives of creatives such as will.i.am from Black Eyed Peas fame discuss what AI will transform our lives over the coming 10 years. The majority of discussions were about the way that AI quickly unlocks individuals' hidden talents and impact on the creative process.

A creative director for 20+ years, I wanted to voice my opinions and take this chance to open up a conversation with people within our society.

What's the current situation? What's next to take?

This is what AI can accomplish right now.

"I used to be a magician before I became a film maker. If you're a magician learn that any sufficiently advanced technology is indistinguishable from magic. And magic can be scary when you're not certain of what it's doing or how to process. Similar to how I feel with AI being an artist or a businessperson who makes money putting something that's on your mind and onto a computer or in the form of a screen, AI is an incredibly scary thing since it could substitute the person you are." Ben Proudfoot, Oscar-winning short Doc directory Found as the chief executive officer of Breakwater Studios

Creativity is a basic human trait that AI isn't in a position to duplicate quickly.
 
  Midjourney launched its services in July 2022. ChatGPT was next in November of the same year. Since then we've seen self-proclaimed "non-creatives" come up with innovative ideas but aren't able to access because of a lack of skills.

The results of some of these initiatives have been impressive The tools have been developed at such a rapid pace that it's hard thinking that they are just one year in age.

AI helps you communicate your ideas

Concepts that are complex that relate to stories, pictures films, or even music are constrained by the methods and skills required to bring the concepts to life.

But, over the course of a year, such images could be created with the use of just a few keys:

  If you're a successful creator such as award-winning filmmaker Hashem Al-Ghaili, the chances are more likely.
 
  Have a look at the short AI-generated film " Last Stand," which depicts how humanity might react if extraterrestrials were to come into contact.

  "AI will force us to think about questions in ways that you've not even thought about," says Crystal Edmonds who is head of accounts as well as Event Activation at Magnet Media Films. "I think it's going to expand our thinking. You'll learn about something we've never knew we really wanted to know about. It's likely that you'll discover individuals can unlock an totally new level of imagination by using Artificial Intelligence."
 
  In this case, Staff Pick winner Paul Trillo's short feature film "Thank You for Not Answering."

Instead of striving to attain realisticity, Runway's focus is on the dreamlike style that is characteristic of Runway's Gen-2. "As an individual who leave a message for someone who is from the history, he's overwhelmed by fragments of his lost memory and imagining a world that could be."

As a true artist He's adjusted to the limits and strengths of the medium, resulting in an original piece.

AI is a great instrument to test your concepts

While these are stunning instances of how AI is able in order to express the artistic view, AI for commercial use is extremely rare.

Take a look at this artificially generated beer commercial. The commercial was created at this moment and may not be considered to be a legitimate advertisement when it was viewed as a genuine commercial.

But, it provides more than enough information for management to understand the concept better than a moodboard sketch or elevator pitch would ever accomplish.
 
  With generative AI it is not necessary to rely on your own words when creating images for more than 10 people. Instead, you might use an explicit prompt to create the ideal animation, sizzle or even pre-visualizations that will convince people to buy into a vision.

What are these sayings to creatives of today?
 
  Learn how to craft an efficient request to AI.
 
  "I think that this generation will be more adept with the technologies that are readily available and will begin leveraging generative AI in both writing and visual media," states Orlando Baeza the Chief Marketing Officer and Chief Revenue Officer of Flock Freight. "I believe there is an abundance of jobs to be created here, but it will need to be a process of upskilling the current workforce and the next generation of workers will be able to evolve this process."

AI is a great way to save production time

The current video-making process requires about 2 to 3 weeks to produce from start to finish, but AI is increasing the speed of production, freeing producers to create greater original content, and also giving production professionals an extra time to work on projects that require focused craftsmanship.
 
  "I consider it is one of the biggest problems facing the industry is the expense of creating an film. This is a very high-cost way to make a film. An important aspect about the process is that it makes the process of making films more accessible to all," continues Baeza. "So when AI as well as machine-learning are tools that can help someone who has just a handful of sources to get their message across to a larger audience, then that's an opportunity to be grateful for surely?"
 
  AI is already making the process of making videos more efficient by automating steps such as editing, transcription, personalization and scheduling. For instance the removal of background elements has been an arduous and lengthy procedure, but it can be done with Adobe's Generative Fill tool.
 
  "I believe organizations will perceive AI as efficiency and productivity improvements," says Baeza. "I believe that AI could be an excellent companion and can be a an integral part of organizations that are creative."

But here's the truth: AI won't assist you in

AI is not able to make you viral.

Machine learning works by processing existing data and analysing the patterns it has previously eaten. For instance, an machine learning or artificial intelligence (AI) software AI software can produce a gorgeous image of a blue mug from the thousands of photos it analyzed of blue cups.
 
  It's not about replicating the same mistakes, but instead it's about looking at things in a new way and providing a new perspective on the old concepts or making a connection that no one else has previously established. The way Steve Jobs famously said:

"Some folks say that you should give your clients what they want, but I don't believe that's the way to go. It is our job to know what the customers are likely to need prior to giving them. I'm convinced Henry Ford once said,  If I had asked clients what they would like, I'd have received a faster horse. People don't understand what they want until you show the item to them. It's our responsibility to translate things that are still not on the page." Steve Jobs, Co-founder of Apple

Creativity can be described as a blend of art and science and AI can be extremely effective with regards to the scientific aspect of the process.
 
  There are a few formulaic, repeated best practices that we follow in our industry and that AI could replicate, such as the rule of threes or the use of a striking red font when promoting a sale. But so far AI hasn't been able to remain forward-looking. It isn't able to account for virality or identify the new and innovative approach that customers are likely to love.
 
  If you're creative This is an exciting time to be a creative person. Create your own unique ideas and use AI to transform your thoughts into reality.

AI cannot replicate the art process.

One of the great positive effects of creativity is regardless of what level of detail your concept will be, it becomes an actuality when it is developed. Each person who comes in contact with your concept adds their personal perspective and ideas to the idea The finished product will possess an element that you couldn't think of.
 
  An editor from the film industry I worked with once said, "You might have shot your storyboard but it's not worth the effort now so I'll utilize the footage I've got." While everything was captured according to the plan you made on the storyboard, this editor may highlight specifics or change things in a way that's not in line with your original strategy.
 
  At present, I'm unable to find a path for AI to emulate the process of creativity in this way.
 
  There isn't a distinctive aesthetic perspective that AI can contribute to the process, as the individual editor of a film or videographer might. Therefore, even when AI can be used to aid in the creative process -- for example, to help speed decisions or editing human beings still play a role in the process of creating.

Be curious and keep your mind open

It is clear that AI can increase our ability to express our thoughts which will allow the new generation of artists become born and accomplish amazing things that we've never even thought of. If I could describe the experience in a sentence which would define the experience and convey the emotion, it's an exuberant experience as this is the first time that we've ever seen this in a quite a while. We're now looking at the unexplored.

In reality, I'm an individual with a single thought and a set of opinions. I believe we must continue looking at possibilities using an open mind, maintain an open mind and continue the dialogue.

As of now I'd like in knowing what do you think of where you are? What are your methods of making use of AI today, and in which direction do you envision that it is taking us?

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