Do looping videos boost views on TikTok and Instagram?

Most users are unable to log on -or leave TikTok or any other social media platform -- and avoid falling into a rabbit tunnel of never-ending entertainment. Videos that loop, AKA small video clips that have autoplay, make it simple to play them over and over.

This is a fantastic opportunity for marketing looking to increase engagement. But knowing what to do with videos that loop for loops on TikTok or Instagram can be a challenge. How do you know what material is appropriate for video loops? What impact can have on the viewership of your video and even its participation?

In this article

1.     What is a looping video?
2.     Can looping videos improve views?
3.     Three motives to look into looping your video
4.     A lot of frequently asked questions on looping videos
5.     All of it

What is a looping?

A looping video can be described as one that repeats itself automatically. It may be short, like an gif with a humorous message or even a step-bystep recipe tutorial. Videos autoplay and play for an extended period of time until the user engages by interacting with new information (or stays on an infinite loop).

The videos can be looped in order to repeat in full or in a smaller amount according to your platform's needs and objectives of the video. For instance, you can, decide to loop only the video content most pertinent to the video or loop the video in order to increase your reach.

Can looping videos increase the number of viewers?

The short form video typically has greater watch-time as compared to longer videos. The looping of videos contributes to the need to make short videos as it plays the same video in a loop.

When an video loops counts as a new view. The views continue to grow and increase your views count. When a movie is watched three times for a user, it is considered to be three views.

Derick Rhodes, VP of Marketing & Industry Relations at , clarifies how, according to TikTok algorithm viewing count is more than any other metric for determining which content to show.

"Looping videos may be an untruth, however "completing the loop" has also become the the primary gauge of how effective TikTok at the moment, over remarks or views, which traditionally had been the goal." Derick Rhodes is of Industry and Influencer Relations

Three reasons why you should think about looping your videos

Loops may increase the number of views on a video. It's not the sole factor that drives the choice to loop videos.

Attract the attention of the user

In the average, viewers view the equivalent of 17 hours of video online per week. This may seem to be a long time but most users simply browse through a plethora of content without truly engaging. TikTok as well as other platforms for social media such as Instagram are extremely fast. It's important to catch an individual's attention immediately otherwise you lose them to an infinite scroll.

Looped videos are continuous in their motion which may catch a person's attention while scrolling through their feeds. This makes them stand out from normal video or static images.

Looping videos can make viewers curious. If a looping video is played, the viewer may find themselves needing to go back to see if they missed something or understand the meaning more clearly.

Most social media platforms such as TikTok as well as Instagram have an autoplay function which allows videos to play while users browse their feeds. Video clips that loop are a benefit of this feature because they automatically restart and keep playing, increasing the chances of catching an individual's attention.

Speak a an interesting story

The ability to loop a video can help tell your story in a brief and engaging method. By repeating a key moment or sequence that can be enhanced by the narrative and leave a lasting impression for the viewers.

If you're sharing content that is humorous, video looping can improve comedy by repeating the same gesture or action to make your content more engaging for viewers.

Looping is also an excellent option when it comes to music-related content like looping dance routines, music songs, and even lip-syncing videos. Since the majority of TikTokers use the platform that has audio enabled, and 88 % claim that the sound feature is "essential" on the platform, audio loops can be another method of getting people's attention and encouraging them to rewatch before scrolling further.

Tutorials can also be used in loop-based formats. If viewers miss the very first stage, they are allowed to return and go through the tutorial until they are able to see the entire version.

Stick to platform-specific content requirements

If you're trying to share photos that are less than the playtime limit for a particular social media platform you could play it repeatedly to boost the time and video exposure. For instance, Instagram has a maximum time limit of 15 seconds for Stories , and 60 seconds for the feed. If the video is only 7 seconds in length the video could be looped 2 times in order to exceed the 15-second limit for the duration of the Story.

"A majority of us fall into making a iconic asset, then later cutting it down for various formats or platforms. Yet, as the nature of media is constantly evolving and changing and it's essential for creators to think about creating specific content for every platform at the beginning."

The author adds that creating the content that is native to platforms can be a fantastic option to boost the number of people who participate. "Calm Meditation is an excellent example of this, creating specific Instagram loops which let users take a minute to relax instead of making changes to a standard  30 minute ad for the identical platform."

A lot of frequently asked questions regarding looping videos

   1.) What are the benefits of looping video clips?

Videos that loop on social media provide a variety of benefits to marketers, for instance:

• Longer time to watch. Looping videos can cause viewers to want to remain on the screen for longer as they play automatically without requiring users to play the video manually. This can result in more views and a longer period of time spent watching which gives an indication to the algorithms that indicate more enthusiasm for the video.
• Cut down on duration. Looping videos are generally shorter. This makes users easier to match social media limitations regarding length or size.
• Stronger message delivery. Videos that loop are useful in delivering messages or telling stories that profit by repetition, or for enhancing. It could also include product demos videos, tutorials or any other material that can be educational.

2.) What is the difference in an extended loop versus a repeated?

A video loop and a repeat sound like the same thing, however they are two different concepts in the field of video marketing. Loop video is a clip of video which plays in endless loop with no interruption. Once the video loop reaches its conclusion, it instantly begins again from where it began, creating a looping playback.

Replay is typically the function that allows users replay videos from the beginning once they've reached end. It is possible that users have to tap an onscreen button in order to trigger the replay. There could be a possibility that there is a brief time lag or interruption in playback.

3) Do looping videos boost views?

The looping of a video can increase the number of people who view it on social media platforms such as Instagram and TikTok. The looping of videos could grab the interest of users and inspire them to watch multiple times that encourages algorithms to share videos to users who are not on Instagram.

All that is needed to put it all together

Video loops are a great way to create visually-rich experiences. They're a simple way to keep your audience interested, and could increase the quality of your content's exposure, viewability as well as overall engagement.

Be aware that looping videos don't guarantee success on social media. You should concentrate on creating content for specific platforms which resonates with the audience first. This is the most effective method to capture their hearts (and the screens).

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